All of us will see some sort of point of sale every single day of the week. Whether that is a leaflet for a local event, a poster on the side of a lamppost, or signage within large retail shops, it all serves the same purpose; to tell us about things that are going on.
When it comes to point of sale, it is vitally important to look at how it might be viewed by the audience, its location and obviously, the message you are trying to get across. West Yorkshire based AB Print recently compiled a list of a few things to consider when it comes to getting more power from your point of sale items.
A great way to get a bit extra from your point of sale material is be unique and a bit smart. Following uniformity with the rest of your industry might feel like the nest thing to do, but if you want to stand out from the crowd you have to think outside the box. Take companies like John Lewis, Nike and Apple, they all have very different ways of presenting their products to their competitors but it strengthens the brand and becomes something you look for.
As well as being clever, creativity never hurt anyone so be as creative as you can. Can you get more from the space than you thought, can you somehow incorporate the products (if there are some) in to the design of the point of sale? All these things will help you maximise the space available and perhaps get even more from your initial ideas than you ever imagined.
Being proactive rather than reactive is very important in point of sale. The earlier you can get things designed and printed means you should be able to exploit the most from your campaigns. A reactive or unplanned campaign can often be rushed and lead to errors or just following what everyone else has done. Give yourself time, plan, and get exactly what you want from your material.
Speak to the experts
If you do not do a lot of point of sale, or even if you do and you want to freshen things up, speaking to a professional company that deals with a lot of point of sale designs can be invaluable. This can include graphic designers who can provide the creative spark, through to the printers at the end who will be able to explain how it all goes together. By working together with these sorts of people, you can not only enhance what you have, but probably get something else to compliment and make what might have been a one-off thing useable in other areas.
So there you have it; four top tips to help you get the most from your point of sale campaigns. If you are looking to produce eye-catching displays that explain the message you are trying to get across clearly and creatively, think about the points above. You can contact any one of our team by calling us on 01924 473481.…