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Print mail vs email

Posted On January 31, 2017 By Leave your thoughts

In this digital age, communicating via email has become the norm. Businesses regularly send direct mail to market their services which can at times be added to the bottom of a long list of unopened emails. However, print is also a very popular medium for creating marketing materials and holds many benefits over email, making it easy to see why this long-established marketing tool is more than capable of keeping up with the times.

Individuality

One of the key benefits of print mail is that it is more personal, creating a sense of individuality. Whilst emails are commonly sent in bulk to several people at once, print gives the impression of a tailor-made piece of communication making it memorable and more likely to be read.

Delivery

We can look at the delivery of mail in two senses; the physical delivery and the delivery of the message. Although email is cheap and easy to send, sometimes it does not end up reaching the recipient because it is blocked or caught in spam filters. Emails can also be deleted with one click of a button, making them easily disposable. However print mail gets delivered and, because we are bombarded with emails on a daily basis, print mail has a more powerful presence. This also means that print mail often gets passed around for others to see.

Quality

As mentioned above, print mail is often addressed to individuals, making it more personable. On top of this, if designed well, print mail looks more appealing and of a higher quality than email. These features insinuate that time and money have gone into the creation of the mail which creates a greater sense of authenticity and trust between the sender and receiver.

Adaptability

Another reason print mail has remained a popular marketing material is because it has adapted to the times. By associating print mail with the use of technology, such as incorporating mobile interactive material and QR codes, print mail has become interactive with the online world.

Therefore, even though email is a useful communication tool for businesses, emails are in abundance, which suggests that the benefits of print mail make it a more effective communicator.

At AB Print, we specialise in printed advertising and marketing products. We offer a diverse range of printing services including litho printing, digital printing, screen printing and print finishing all under one roof. If you are interested in finding out more about any of our services, please do not hesitate to contact us on 01924 473 481 or email us at enquiries@abprintgroup.com.

Testimonials

Posted On January 25, 2017 By Leave your thoughts

At AB Print, we pride ourselves on good service and happy customers.

Here are some testimonials from some of our best customers:

hitechalarms-logo1“We have started to use AB Print as a result of the recommendation. They had no hesitation in visiting us to ensure they understood exactly what we needed, even though we advised them it would potentially be a small order.

The order was placed and delivered on time. We were pleased with the results and have since used RWR for our corporate folders and new logo.

In the few weeks we have been dealing with AB Print he has saved us over £90 against our current printing costs which is great news in this climate.”

– Hi-Tech Alarms

jmkay-electrical-logo-1“I would like to say a big thank you to AB Print for the prompt courteous services when supplying our new company letterheads. With the proofs sent by email, it took only a few days from us requesting them to delivery of the finished item.

They may only seem like just another letterhead, but to us they give that professional look and being in our company colours makes them stand out. I will of course be recommending your services to other trades and businesses in the future.”

– J. M. Kay

hgh-chartered“As a firm of Chartered Accountants who aim to provide an excellent quality service to its clients, it was pleasing to be on the receiving end of outstanding customer service.

We placed an order for six banners and provided you with the necessary artwork, as a result of our rebranding. Within a day, the artwork had been sent back to us for a proof and once we had agreed this the banners were printed and delivered within 24 hours.

Not only are we more than happy with the quality of the banners, but the speed and ease of service has been exemplary. We will have no hesitation in referring you to our clients and business contacts.”

– Hunter Gee Holroyd

Thank you for working with us. We look forward to working with you again!

If you are looking for business printing services, then please contact us on 01924 473481 for a quote.…

The difference between flyers and brochures

Posted On January 13, 2017 By Leave your thoughts

Alongside business cards and branded stationary, flyers and brochures are one of the more popular choices for print marketing and advertising. Although, our team have found on a few cases that the difference between a flyer and a brochure can be occasionally unclear.

Our team at AB Print want to help you through every stage of your printed marketing, so we have come up with a more detailed explanation for the differences between flyers and brochures. With any luck, your Dewsbury or Batley business should know exactly which product will help contribute to your business.

What is a flyer?

A flyer is usually a single or folded sheet of print, used to draw the attention to an event, service, product or idea. Flyers, sometimes known as leaflets, are more commonly simple and straight to the point with the message they want to convey, to ensure the reader understands as quickly as possible.

The most common flyer size is 8.5 inches by 11 inches, to keep the cost low, however they can be printed on any size which is considered easy to handle. Printing is commonly done on one side of the flyer, but can work well with both sides printed too.

Flyers are usually handed out by people at events, or posted as mail. They usually have a shorter life span, often used for one-time events or special promotions, and in turn is often printed on more lightweight and less durable paper.

What is a brochure?

Brochures can follow a similar spec to flyers, however are almost always printed on both sides. A Brochure contains folds which can create multiple panels or pages of information, or can be created with a combination of sheets bound together.

Smaller brochures tend to be referred to as pamphlets, but can come in a range of sizes and shapes, custom to requests and content. Brochures are more often created with the intention to be durable and long-lasting, which means they tend to be printed on thicker paper. This enhances the quality of the product too, with the option for a UV coating.

Brochures tend to less distributed than flyers, often used for businesses who target other businesses than consumers, as brochures tend to be more costly than flyers, and often contain a lot more information about the business, service, or product.

AB Print hopes this explanation can help you make a more informed decision for which product you feel will best suit your business. Flyers and brochures have many benefits when used on their own, or even together, and each product can work well for each Dewsbury or Batley company differently.

At AB Print, we specialise in printed advertising and marketing products, so if you are looking for luxury business cards, high quality brochures, or functional branded stationary for your business in Batley, Dewsbury or Wakefield, then we can help. You can contact us on 01924 473 481 if you have any questions, or you can see our wide range of in-house services on our website.

5 reasons print marketing can benefit your Yorkshire business

Posted On January 9, 2017 By Leave your thoughts

Digital marketing has taken businesses by storm in recent years, however old school marketing techniques are still as prominent as ever. Printed marketing has worked for businesses throughout the centuries, and has always been a main form of advertising and referring, no matter the business. At AB Print, we have experience with companies in every sector, so we understand exactly how print marketing can work for your business, even in this digital age.

  1. Personal

While it feels much easier and simpler for businesses and employees to attempt to reach new cliental through emails and online events, it can seem quite impersonal, and doesn’t always show off the business in the best way. With printed marketing, you are more likely to gain a connection with potential clients, through high quality business cards and interactive brochures. Potential clients are much more likely to work with a company who is enthusiastic, and with printed marketing you have the opportunity to really show what you company has to offer.

  1. Attention

Online marketing techniques are important to direct people to your website, however this does not guarantee that you will be remembered enough to carry over more business. With printed advertising techniques, such as banners and posters, you have the opportunity to be creative and to stand out, making your brand more memorable for those who can see it.

  1. Work with technology

Print marketing has proven to work for any business, but sometimes to get the most out of your printed material, you need to get more out of it. Print can now be adapted to work alongside technology, changing your printed marketing pieces to gateways to the online world. QR codes and mobile interactive material has helped bring printed pieces to life in a world dominated by handheld technology.

  1. Good impression

High quality business cards, flyers and brochures often leave a good impression for potential clients during the initial meetings. With the right kind of printed work, your company can appear professional and well prepared. It is not unusual that high quality business cards have been known to help drive more results for both new and established businesses.

  1. Certainty

One benefit of using print marketing for initial meetings and continued contact, is that you know your potential or established clients will be able to see and read what you hand to them. Emails and digital marketing has a level of uncertainty that print marketing does not share. You know your client has seen the information you have given them, which in turn will give your more understanding on how to reach your clients better in the future.
It is important to consider how print marketing can benefit your company, and at AB Print, we have the expertise and experience to help you make the best decisions moving forward with your printing needs. Whether your Halifax business is looking for high quality business cards, your company in Batley is considering some new banners, or your office in Dewsbury is wondering about which kind of finishing process is right for your brochures, our team at AB Print can help.

If you have any questions about what we can offer your business, please contact us on 01924 473481.…