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AB Print exhibiting at Buy Yorkshire event

Posted On April 28, 2017 By Leave your thoughts

The Buy Yorkshire Event is fast approaching! Now in its 7th Year, the annual event is a perfect platform for local businesses to network, build relationships and share ideas.

It is set to be a great event with over 4,000 registered delegates are expected through the doors of the Royal Armouries on Tuesday 16th and Wednesday 17th May, and AB Print Group are excited to be one of the featured exhibitors!

Using our very own state of the art, high capacity screen printing and large format digital printing systems, work has just been completed on our very own exhibition display stand. We think it is shaping up nicely! We are looking forward to meeting the delegates and talking about how the services we provide can benefit their business.

For more information on the Buy Yorkshire event, from the seminar programme of inspirational speakers to other organisations exhibiting on the day, visit the Buy Yorkshire website.

AB Print Group offers litho printing, digital printing, screen printing and print finishing services, including a host of specialist printing services, all under one roof. If you want to find out more about what we do, plus see example of our work in person, come down and find our stand on the 16th and 17th May, we’ll be more than happy to chat about what we can do to meet your business needs.

Alternatively, if you have a specific job in mind and would like a quote, visit our website or you give the team a call on 01924 473481.…

Printing methods explained

Posted On April 21, 2017 By Leave your thoughts

AB Print have a large manufacturing warehouse with a wide range of printing equipment. This gives a huge amount of versatility to the service we offer.

Our plant and equipment make us able to produce high quality litho printing, digital printing, screen printing and specialist finish printing.

Our investment in every aspect of printing services gives us a one-stop print shop for across the board printing needs.

With such heavy investment in our equipment means all of our services is done in house. This enables us to ensure the highest of quality through our quality control methods.

Printing styles explained:

Litho Printing
This is the most popular commercial type of printing technology. This works by using a laser to burn an image onto a metal plate which is loaded onto the printing press. The image is then offset onto a rubber blanket so it can be transferred onto the printing surface, i.e paper, or card. Litho Printing is common for high volume requirements.

Digital Printing
This term is used for modern printing methods like laser and ink-jet printing. An image is sent to the printer digitally using files like PDF’s. Digital printing is a cost effective method as it does not require a printing plate. Most offices or institutions use digital printers as they only require a personal computer.

Screen printing
Screen printing uses a mesh to transfer the ink onto the surface. This technique is common for large printing requirements and is the primary technique used in printing on t-shirts.

Print finishing
Print finishing is not exactly a method printing instead a post printing service. This term covers anything that happens to a product after it has seen printed. This like folding, cutting, or adding any extra effects.

For more information about the printing services that AB Print offer, give us a call on 01924 473481.

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We Need You!!

Posted On April 20, 2017 By Leave your thoughts

AB Print Group Ltd are recruiting!

Following recent extensive investment in Machinery, particularly in our Large Format & Finishing departments,  we now have a fantastic opportunity for an experienced sales person to join our team.

If you are that person or you know of anyone who fits the bill please contact Alan Goodall or Alan Williamson for an informal chat.

Top reasons why print media is so important

Posted On April 7, 2017 By Leave your thoughts

Whilst we are living in an increasingly digital world, print media still has great importance, especially when it comes to marketing your brand. It offers a very different experience when compared to online sources and is important for the following reasons:

It conveys credibility

Printed material offers a sense of legitimacy that online marketing methods cannot. It shows that time and effort have gone in to designing and producing your material in print form. Whether it be a product brochure or an annual report, it provides something that can be referred to easily at any time.

It has tangibility

Print media can come in many different forms including flyers, leaflets, booklets and posters. What all these different pieces have in common is that they are physical objects, covered in your business’ branding, that can be picked up and put down, read and reread, many different times. They are a constant reminder of your brand and what it can offer to its target market.

It is more likely to hold interest

As well as being more attractive in physical form, print media also has the benefit of engaging readers more. Web pages are notorious for only generating short spells of interest, with users spending as few as 15 seconds on a page before viewing another site. In contrast, printed material can hold interest for longer as well as be revisited at a later date.

It allows you to target your chosen audience

It is important that your marketing efforts are directed at your target market. This means choosing outlets depending on their demographics, interests and needs. This can be done strategically with print media by selecting publications and channels which are suited to them and thus helps focus your marketing efforts towards those most likely to respond positively to your brand proposition.

To find out more about how AB Print can help you implement your print media campaign, simply give one of our team a call today on 01924 473481. We specialise in litho printing, digital printing, screen printing and print finishing services and can manage all your printing needs under one roof.…