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We are hiring!

Posted On September 25, 2017 By Leave your thoughts

At AB Print, we have had success in the Printing industry for many decades, which is not only a testament to our skills and expertise, but also to the quality of our team. In order to continue to produce our high-quality print work, it has meant our teams have been ever expanding, and this has not stopped just yet. We are currently looking to hire experienced Sales Executives to join the friendly team!

Following the recent extensive investment into the company, including on new high-tech equipment, we are now looking for a highly motivated, enthusiastic and professional sales person to join the team with experience and a passion for sales.

If you are interested in joining the team and feel you would be the right person for this role, or you know of anyone who is, please contact Alan Goodall, Group Commercial Manager on 01924 473 481, for an informal chat to find out more.

We are proud to be a company that is built on the skills, expertise and personalities of those who work here and believe this contributes to the excellent team atmosphere we have nurtured here at AB Print.…

Come and see us at Brand Yorkshire!

Posted On September 25, 2017 By Leave your thoughts

It’s that time of year again – time for The Brand Yorkshire Conference 2017! Taking place on Thursday 5th October, this is a fantastic event where businesses across Yorkshire exhibit their services, and this year we will be on Stand 69!

Being held in the Pavilions of Harrogate, this is always a popular event with over 1500 people attending last year. As specialists in print media, including over four decades of experience in exhibition materials, branding is at the centre of what we do. We understand the importance of a good brand and how this can be used to create awareness and as a key communication tool to connect with customers.

At AB Print, we work with many high-profile clients across the country and we enjoy exhibiting at different events like Brand Yorkshire. We believe it is not only a great opportunity to meet and build relationships with other businesses in the area, it is also an excellent opportunity to show case our work and to celebrate the talent around Yorkshire.  

AB Print offer a range of high quality printing services to help your brand stand out from the crowd. To learn more about our services please don’t hesitate to get in touch by calling 01924 473481. Alternatively, come and visit us on Stand 69 at Brand Yorkshire next month!

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Top gifts to make sure your customers don’t forget about you

Posted On September 22, 2017 By Leave your thoughts

When it comes to printed items, lots of people think of the usual stuff; business cards, posters, signs etc. However, there are many other things that we at AB print can do to make sure your clients never forget about you.

Below, we have listed some of our top items that can ensure your clients will be seeing your brand on a constant basis.

Pen Holders

Printed pen holders are a great way for your customers to see your brand logo every day. Lots of offices have a clean desk policy so every morning and night, they will be utilising the pen holder with your brand on. High quality penholders often remain on the desk for a long time, much longer than the service your client originally had with you. Seeing your brand will therefore increase the chances of them repeat purchasing.

Calendars

Calendars, like pen holders, are another way to make sure your clients see you every day. Many office- based professionals will have a desktop calendar of some sort and use it regularly. With this however it is vital to send them to the client before any of their other suppliers do, so that they choose yours first. Once they have started to fill in dates, there will be a huge reluctance to change to another company’s calendar.

Pads/Post-it

Almost every employee will make notes at some point and when they do, you want them to see your brand. Pads and post-it notes are great giveaway items as well and unless something dramatic changes, you can order in bulk with your details on to give out over a period of time. Get it right, and your clients will be taking notes and writing on your pads for a long time. They may even take them to another client which could lead to further opportunities for them to talk about your business.

If you are looking for printed items to make sure your clients see your brand regularly, please do not hesitate to contact one of our team today on 01924 473481.…

AB Print work with SF Leisure for Premium vodka brand

Posted On September 20, 2017 By Leave your thoughts

At AB Print we work with many exciting and high-profile clients with the aim of bringing their brands to life, and our latest project was no different. Working with SF Leisure, the UK’s leading supplier of night time and corporate event entertainment, we had the opportunity to create beautiful design and print work for the premium vodka brand, Cîroc.

Working with SF Leisure throughout the entire design process, beginning with concepts and ideas all the way through to the completed project, meant that this was an exciting project involving a lot of time and detail to ensure that this unique event, which took place last month, represented the Cîroc brand.

When it came to creating the entrance to the event, we produced a stencil to reflect the Cîroc branding which we used to create the white and blue carpet walkway. Alongside the walkway, we also helped shape and print the Cîroc wording and logos onto the burners. It was important to create an eye catching and stylish entrance finished to a high quality which we believe we successfully achieved alongside the team at SF Leisure.

Inside the event, one of the central features was the extravagant glitter ball. This was a unique concept which we designed and created, starting with cutting out the materials and inserting lights into the inside of the ball, as well as printing the curved panel inside the ball promoting the Cîroc brand. This was cleverly made to display the Cîroc vodka bottles, glasses, and ice, which added a special touch.

The inside of the venue was also lit up beautifully, and another unique feature which contributed to this were the Cîroc logo projections on the walls. These were also made by ourselves by CAD cutting a 25mm Perspex disc before printing the wording on to be used by the projector.

Finally, for behind the scenes storage, we printed the Cîroc logo onto the carry cases using CAD Cut Vinyl Printing, leaving a high quality and clean looking design alongside the consistent branding throughout the event.

To see more of the event, check out this Video!

AB Print offers a fully comprehensive in-house service that produces excellent quality, value for money print work. For a print company offering a complete service in high quality printing, please do not hesitate to contact us on 01924 473481, or email us at enquiries@abprintgroup.com.

 

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The importance of a good brand

Posted On September 8, 2017 By Leave your thoughts

AB Print knows that business printing work is more than just a way to tell customers what you do – it should be an integral part of your branding strategy, and as such, should create and strengthen awareness of your company presence in the minds of your potential consumers.

Marty Newmeier, in The Brand Gap, explains branding as “a person’s gut feeling about a product, service, or company.” Branding, then, is more than just a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (Wikipedia), but is the emotional response evoked by the logo, or design.

Branding is what sets your company apart from others in the same field, but it is also the way a business manages how customers or clients feel about the company. AB Print produces a full range of top quality branding-focused promotional material, from business cards to exhibition panels.

Studies have shown, that even when the state of the economy is not buoyant, people will be willing to pay more for a brand that they identify with. The ‘feel good factor’ evoked by effective company branding is more important, and more highly valued by consumers, than the persuasive effect of competitive pricing. To survive in a difficult economic climate, clearly it is crucial to pay attention to your company branding, to ensure that it creates the image and the response from consumers that you intend.

AB Print has the print technology to ensure your company branding is supported and enhanced through all your printing work. Whether your branding is on a simple business card, or on more sophisticated promotional material, AB Print produces consistent high quality print work that prioritises quality. Colours will be uniform for your logos, and your brand image will be strengthened by the quality of print produced in-house at AB Print in Batley.…