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Valentine’s Day Cards

Posted On January 24, 2018 By Leave your thoughts

Valentine’s Day CardsAs February is quickly approaching, Valentine’s day is often the next event in the calendar. Some decide to keep Valentine’s day low key, whilst others are showered with extravagant gifts. However, one thing that many people choose to give are cards. Here we’ve put together a few Valentine’s Day card ideas, so that you can surprise your loved one on the 14th of February this year…

Personalise

When it comes to showing love and appreciation, it’s important to personalise your cards and gifts. Designing your own card, with your own personal message on the front or inside is a wonderful way to impress and create a sentimental touch.

Incorporate memories

Think of one of your most treasured memories as a couple – do you have photographs of this moment? If so, why not incorporate them into a Valentine’s Day card? Using personal photos of your favourite times together will allow you to reminisce and could even be framed afterwards.

Add a high-quality finish

Often people opt for high gloss or matte finishes on their shop bought cards. However why not think outside the box and add texture? At AB Print we provide a wide range of foil finishes including silk, patterned and pearlescent, to add that unique touch.

Overall, personalisation and quality are key to creating something special. With years of experience in creating greeting cards of all kinds, our team at AB print are here to help. To find out more, contact us on 01924 473481 or email us at enquiries@abprintgroup.com. Alternatively, you can use our contact form.

 

 

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What makes good POS Displays?

Posted On January 23, 2018 By Leave your thoughts

POS displays, also known as Point of Sale displays have multiple purposes within any retail business that has products on show for customers to buy. These purposes vary from informing, to directing, and to advertising. The design, size, and content of your businesses’ POS will also vary depending on the purpose, however most displays share a common outcome which is to essentially boost sales, or at least generate interest in a product, brand, or service.

Here, AB Print have outlined the fundamentals of what makes a good Point of Sale signage display so that it can carry out its job of informing, directing and advertising to your customers:

Eye-catching:

Signage that demands the attention of the eye has achieved the first necessity of good POS. This doesn’t necessarily mean that the display should be bombarded with multiple colours, as it may not match the brand identity of your business or the product/service you are promoting. Again, depending on the purpose, displays will vary in size; shelf talkers are narrower with room for one or two lines of text at a few words each, however an A5 sized POS at the till point has more room for text and imagery which can be used to generate attention and interest.

Balance between words and imagery:

As previously mentioned, the size of the display will also have an influence on the amount of words or images you have on the piece of signage. If the purpose of the sign is to inform customers of a new product, it may simply include an image of the product with clever design around it to make it stand out. The text could be as simple as the name of the product and “In stores now”. Having too many words is often a turn off for customers as attention can be lost. Likewise, the size of the images can take up too much of the display, thus suffocating the design. Retaining the customers interest in your brand, product or service is potentially the most difficult aspect of any method of advertising, but once you have generated a desire, the last step is to inform customers of the next course of action you want them to take.

What makes good POS Displays?

Call to action:

This can be as simple as instructing the customer to speak to a colleague for more information, or to add an item to their shopping trolley. The location of the POS will determine whether a call to action should be present or what it may say. For example, a sale sign in the front window may indicate which section of the store is discounted, but an item may just have a sale sticker attached to it indicating how much is knocked off the full price.

These are some of the basics to consider when designing the Point of Sale signage for your businesses. If this has helped you, and you are interested in setting up a POS campaign, contact AB Print on 01924 473481 or email enquiries@abprintgroup.com and we will be happy to help.…

The Advantages of Business Cards

Posted On January 18, 2018 By Leave your thoughts

For many companies, businesses and even freelancers in cities across Yorkshire, business cards are a nifty method of exposing your services. Depending on the service being provided, the essential components of a business card make it a bite-sized way to maintain and generate awareness.

The advantages of business cards

How are business cards beneficial to SME’s? What are the Advantages of business cards:

Size and ease of access:

Potentially the most enticing factor about business cards is their size. Varying in dimensions, most business cards are the size of a credit or debit card and can fit in wallets and purses. They don’t take up too much space on desks either and can be easily accessed by customers or clients. Sometimes the element that the business card can be forgotten about in a pocket or purse can work in your favour as a business, as at some point it will be pulled out thus sparking the memory of receiving the card.

Design flexibility

With modern printing services, the possibilities regarding how you can make your business cards look, feel, and even smell are endless. Options such as embossed print, glow in the dark, and even print by smell are available. Knowing how to use these options to fit the purpose of your business on a business card can go a long way to increasing the memorability of your company. It’s important that the basic design of the card should follow design principles that match the identity of your business however.

Personal

Most business cards are handed out physically by a representative of the business. This gives off much more personable connotations of you and your services if you’ve built up a rapport with the recipient. Building a rapport with clients and consumers will go a long way to increasing the saliency of your business or company.

Cheap

In comparison to more expensive methods of advertising, business cards are very cheap for the job that they do. Of course investing in flamboyant designs will evidently result in higher expenditure, but most standard sets will be at an affordable price.  

Taking this into consideration, the pros outweigh the cons when it comes to cost, time, and effectiveness. Business cards are relatively cheap to make when created in bulk, and with a little bit of thought at the beginning can be made to a high quality with the resources of a good printing service such as AB Print. All in all, they are a great tool for exposing your brand or business, and achieving saliency in your client, customer or audience.

At AB Print, we help you get the most from your business cards, with a wide variety of quality finishes available. Find out how we can help you by contacting us on 01924 473481, or using our contact form. Alternatively you can email us at enquiries@abprintgroup.com.…

New Year: Resolution

Posted On January 5, 2018 By Leave your thoughts

It’s a New Year for us too here at AB Print. To start off the year, we’d like to give you some tips on resolution. Not a New Year’s resolution though. Pixel resolution. Understanding pixel resolution can help you and your business when it comes to printing images and documents.

What is resolution?

The number of pixels in an image. There are two ways of expressing resolution:

  • Pixel Width X Pixel Height
  • Megapixels (pixel width multiplied by pixel height)

So, the resolution of our logo above is width 400 X height 400, or 160,000 pixels, alternatively expressed as 0.16 megapixels. With cameras, the higher the megapixel of photograph the camera can capture, the more pixels and thus more detailed and larger the image will be.

How does this relate to screen resolution?

Whether you have a laptop, phone, tablet or computer, each device has a screen set to a certain resolution; usually the bigger the screen, the higher the resolution.

So, if your monitor is set to 800X600 and you open an image that is 640X480, the whole image will be visible on screen, however if you were to open an image that is 1024X768, you may have to scroll across and upwards to view the rest of the image.

Why do I have an image with a large resolution but inadequate quality?

A factor influencing the quality of an image is the file format/type and file size. Saving a high resolution (1024X1024) image as a non-compressing file type such as .BMP or .TIF will ensure the quality of the resolution is maintained, but will require more data and memory space on your device to store. Conversely, saving a 1024X1024 image in a compressing file type such as .JPG will allow the file size to decrease, but the pixels of the image will be compressed to reduce the data required to save it. Often you may need photo editing software such as Photoshop to alter the file type.

I want to print an image that is 8.5 inches X 11 inches, how many pixels should it be?

The equation for calculating pixels involves another term known as DPI (Dots Per Inch, also known as Pixels Per Inch). Industry standard requirements would recommend 300DPI depending on the makeup of the image. For this, the digital image would need to be 300 times the inch ratio, as you are requiring 300 pixels per inch of the image; meaning the resolution should be 2550X3300. This file size is likely to be quite large, so it’s worth saving an uncompressed .BMP or .TIF version on an external hard drive, and using a compressed .JPG or .PNG file for digital distribution.

Hopefully this has provided a concise explanation into preparing images for print. If there are any more questions regarding image preparation for print, or our printing services, our skilled team at AB Print are locally based in Batley, West Yorkshire, and are on hand to deal with any queries. Give them a call on 01924 473481.…