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The resurgence of Direct Mail

Posted On March 19, 2018 By Leave your thoughts

Known as a more traditional method of communicating, direct mail is now making a comeback. Following a period of decline between 2015 and 2016, latest data shows direct mail ad spend increased in 2017.

According to IPA TouchPoints, data also shows that direct mail is a well-received marketing tool, highlighting why it is the third largest media channel in the UK.

As well as having more advanced printing methods, meaning direct mail appears more creative and engaging, the recent launch of JICMail (The Joint Industry Committee for Mail) could also help to encourage this drive in direct mail. This new initiative means that brands and agencies will be provided with more in-depth measurements and standardised audience data to help build a realistic understanding around the effectiveness of direct mail campaigns. 

direct mail

The DMA, IPA and Royal Mail are just a few of the many industry bodies and businesses who have teamed up to create the JICMail board. The data collected by the board will provide an insight into measures such as mail readership, exposure and reach through collecting information from a nationally representative sample about the journey their mail takes over a 4 week period once received through the letter box. This progress is extremely positive for the direct marketing industry, as the lack of awareness due to ineffective evaluation methods used in the past were perhaps what led to the decline in direct mail ad spend.

With consumers receiving numerous emails a day, direct mail provides a more memorable and tangible source of information which can easily be shared and seen by multiple people. With the new JICMail data, this will allow marketers to get more of an insight into consumer behaviour and how they value direct mail, allowing them to enhance and improve this highly regarded media channel.

At AB Print we offer a diverse range of printing services throughout Yorkshire, including litho printing, digital printing and screen printing, with quality being at the centre of everything we do. To find out more, please don’t hesitate to give us a call on 01924 473481 or visit our contact page.

Another Excellent Example of an AB Print Exhibition Display

Posted On March 19, 2018 By Leave your thoughts

Our expertise in designing, manufacturing, and installing print designs of diverse types, textures and purposes continues to grow. We do more than simply print words or pictures onto paper; AB Print have the equipment and skill-set to complete the most demanding of projects.

A popular task we have had the pleasure of carrying out several times lately is the completion of specialised exhibition stands; the most recent being for high-class jewellery brand, Lux – a sub brand of Pugata.

LUX

The modular twist stand benefitted from high-quality finished display cabinets which were decorated with smooth vinyl stickers to help advertise the brand; both of which were supplied by us. In addition to this, using our Acuity F Printer we finished the back panels with a clean finish to further exemplify Lux’s elegant branding. 

LUX exhibition stand

This is yet another example that demonstrates our versatility as a leading litho, digital and screen printing provider in Yorkshire. All you have to do is visit our showcase page to get a glimpse of our professionalism. Should you want to speak to us in person, we are currently holding an open invitation for guests to visit our HQ and receive a guided tour by one of our experts. AB Print are based locally in Batley at 1 Grange Valley Road, WF17 6GH, so feel free to turn up or alternatively, give us a call on 01924 473481.

LUX exhibition stand

Recent Investments mean Higher Quality and Faster Turnaround

Posted On March 16, 2018 By Leave your thoughts

As a forward-thinking company in a constantly developing world, AB Print are continually looking to invest in the best and latest technology, so we can deliver a quality, consistent and efficient service.

In 2016, global optical imaging manufacturer Canon won the award for Best cut sheet colour A3+ printer up to 200.000 A4/month at the European Digital Press Awards (EDP) for one of their digital products; the C10000VP ImagePRESS.

On the back of this, we saw fit to do our research. What we found was a digital colour press that offered high resolution print quality that equals (in the eyes of the EDP, betters) any comparable products from other manufacturers.

From our research, we’ve managed to come up with four fundamentals that will go far in getting better results for our clients and customers, as reasons to invest in the award-winning printer.

Customer Preference:

Some clients and customers prefer vibrancy and enthusiasm in the colouring of their designs. Others prefer more muted, monotone and quieter tones to portray a specific mood or feel. One of the benefits of this printer is that it can satisfy a variation of requirements.

Consistency and efficiency:

No printer would have won an award if the finishes that they produced were not fit for purpose. Investing in this would mean we can further enhance our promise to ensure quality printing and meet branding requirements first time.

Versatility:

The Canon C10000VP printer can print on a selection of varied materials. This makes it easier for us to cost effectively print items such as wedding invitations, and business cards on unique materials that offer a luxury look and feel for special occasions or to make them more memorable. 

Improvement:

Whilst we here at AB Print already own a long-sheet digital press, we saw it necessary to improve on our pre-existing technology. Our adaptation to innovation here, will go a long way to improving and adding to our project completion and meeting deadlines consistently.

However, this isn’t the only area where we have improved. The Kodak Nexpress has now been upgraded to make for easier processes. Previously, it was not possible to Spot UV Varnish onto digitally printed products across all manufacturers without applying a laminate solution. The laminate solution prevents the UltraViolet Varnish from reticulating. The Nexpress by Kodak has now eliminated this drawback with a HD ink upgrade.

With our diverse client base through a range of sectors such as retailers, small to medium sized businesses, independent brands, and offices, we saw these changes necessary to provide our clients with the opportunity to benefit from high quality printing services with a fast turnaround. If you would like to speak to a member of our team regarding how our printing practises can assist your needs, feel free to call us on 01924 473481.

In addition to this, if you would like to learn more about print, we are still holding an open invitation for anyone to come down and visit our site. Find out more here.…

Concept Love Bus

Posted On March 12, 2018 By Leave your thoughts

It’s been a busy month for the team here at AB Print. Assisting clients with all their business endeavours is what we do best – and love too! After working with us for some time, our client, Concept Recruitment, had a new project they asked us to help with. The “Concept Love Bus” was pitched to our team of skilful designers and printers and we instantly jumped on their train of thought.

With an exhibition they were due to attend coming up, Concept Recruitment approached us with this exciting project as they wanted to create a unique stand to help their company stand out. Being the risk takers that we are, we were keen to take on a new challenge!

We created the campervan standee using 2000-micron display board. This was a large task which needed to be carried out on our large format, flatbed printer, using Acuity F to allow us to deliver outstanding image quality for our client.

The bus was to be printed in a range of colours – yellow and fuchsia pink being the main components – with a funky 60’s inspired design to suit the “love bus” theme. Their brand name was clearly displayed across the standee, so that passing exhibitors and observers could see exactly who was behind the innovative campervan display. 

Concept Love Bus

AB Print Group have been supplying areas in and around Yorkshire with amazing printing services for over 40 years. Our ability to offer a full range of litho, digital and screen printing services, means we can provide a genuine one-stop shop service. Offering bespoke designs and prints allows us to meet all your commercial requirements, no matter how big or small the project may be.

If you’d like our help with one of your upcoming projects, give us a call today on 01924 473481 or visit our contact page.

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