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Easy Guide to Paper Sizes and Types

Posted On July 23, 2019 By

There are two vital parts to any print job! You must consider the quality of the paper and the print hand in hand for the best results. You may have invested time and money into the perfect poster, brochure or business card design, but printing these on the wrong size or weight of paper can ruin their effectiveness.  At AB Print we are always on hand to advise you on the most suitable paper for your task. However, we’ve put together this easy guide to paper sizes and types for those of you who want to know more!   

 

Size  

 

In the past, paper sizing conventions used to vary a lot depending on which country you were in. Nowadays, the ISO 216 A and B series have become the international standard. The A series is the one most commonly used and includes A4, which is used all over the world for ‘business’ printing. The formats run in decreasing size from size A0 to A10 and the area halves with each sheet.  


paper size
Weight 
  

 
The weight of paper can make a huge difference to quality. It is measured in grams per square metre (gsm). Generally speaking, the thicker the paper, the more durable it is as thin paper is likely to tear more easily. It is also worth considering that printing double-sided flyers on thin paper may mean any bright and bold patterns may be seen through the other side. Flyers, posters and leaflets tend to work best printed on paper around 130-170gsm, heavier than your traditional office paper.  Covers for brochures work best at a weight of 200-250gsm, and business cards typically start at 300gsm.  

 paper sizes for print

Finishes 

 

Coating your paper with different finishes is a great way of making your print marketing stand out. If your design contains few words and focuses on eye-catching visuals, we recommend a glossy finish. If you have more text that needs to be easily readable we recommend a matt finish.   

 

Special Print finishes for paper

 

For more advice on the best paper for your next print assignment give us a call on 01924 473481 or contact us here 

Harness the Power of Branded Clothing in your next Marketing Campaign

Posted On July 23, 2019 By

 
You may have noticed that branded merchandise has taken off in a big way in the last decade. Advances in technology have meant huge increases in quality and the types of products available, whilst reducing both turnaround time and cost. At AB Print we specialise in printing of all kinds, including a huge variety of promotional clothing and workwear. We explain why your business should harness the power of branded clothing in your next marketing campaign.   
 
Visibility  
 
Branded clothing is a great way of boosting brand awareness and capturing the attention of your target audience. If you compare the lifespan of a branded t-shirt with that of a leaflet or brochure, the t-shirt is likely to be exposed to more people for a much longer period of time, promoting your message wherever it goes, making it a more valuable marketing tool. 
 
printed clothing
Cost-effectiveness
 
You don’t need to spend the Earth to have a standout marketing campaign! Branded clothing can be a very cost-effective way of spreading your brand’s message. With an eye-catching design, your brand is sure to be noticed and gain visibility. Mathematically speaking, the more people your message is exposed to, the more cost-effective the marketing tool. 
 
Consistency
 
It’s no secret that a strong brand identity can make your brand more recognisable to potential customers and make them more likely to purchase from you. The ‘rule of 7’ in marketing suggests that consumers must encounter 7 touchpoints with your brand before being persuaded to buy. Branded clothing is a great way to consistently put your message in front of your target audience. 
 
Loyalty
 
Building a strong feeling of brand loyalty is invaluable to any company because happy customers mean returning business. An easy way to gain your customer’s trust is through promotional clothing. A simple act, such as giving away a branded t-shirt, could mean you have a fan for life!
 printed clothing
 
 
At AB Print we can brand your garments in-house with our very own Tajima Multi-head embroidery machines. We offer a full range of embroidery and printing services for promotional or event clothing, as well as workwear and hi-vis protective items. We have low minimum order requirements and can guarantee continuity of supply, so you can ensure your employees always have a consistent uniform. To speak to us about taking your branded merchandise to the next level contact us here or give us a call on 01924 473481. 
 
 
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Creative Uses for Printed Stickers

Posted On July 10, 2019 By Leave your thoughts

Printing Stickers for your business is one of the most powerful marketing tools at your disposal! Their versatility makes them an affordable and effective means of getting your message in front of your customers. Stickers can be printed in all shapes, sizes, colours and finishes, as well as with weather-resistant gloss coatings. You can choose from permanent adhesive stickers, which as the name suggests are designed to stick long term, semi-permanent or removable stickers. They can also be used to create a consistent brand experience for your customer. The possibilities are endless! So, we’ve put together a few creative uses for stickers to inspire your next advertising campaign.  

Special Offers 

Stickers are a great way of updating any existing materials, such as flyers or brochures, that you may already have to include new promotions or even voucher codes. 

Calls to Action 

If given away as a standalone product, stickers are a fantastic way of getting small bits of information across. These can include your brands websites or social media channels, or even a QR code taking the customer to your online shop.  

Labelling  

Stickers with your company logo can be used to seal packaging or gift wrap. This gives your business a professional feel and continues your brands message seamlessly throughout your customer’s experience. If you run an ecommerce business, labelling can be an easy way to speed up your packing process by having printed stickers containing return addresses or contact details at the ready.  

Merchandising 

Adding an eye-catching sticker to stationery, mobile phone cases or water bottles can be an inventive way to spread knowledge of your brand and add personality to your workplace. There are lots of other great uses for branded merchandise. Take a look at our blog post for more ideas.  

Large format advertising 

Stickers don’t have a be just for small projects. They also work well on larger formats such floor, wall, car and window stickers to grab the attention of shoppers on the high-street or clients at trade shows. Check out more information about our Retail Point of Sale Printing services here. 

To find out more about printing stickers as part of your next advertising campaign, contact us here or give us a call on 01924 473481. 

Our Top Tips for a Successful Christmas in Retail

Posted On July 9, 2019 By Leave your thoughts

We’re barely into the second half of the year and yet, lots of brands have long been planning the most important time of year – the festive season. On average, consumers spend £567 every Christmas on gifts and socialising. Despite the growth of internet shopping, in-store purchases still make up a whooping 58% of all sales. To stay one step ahead of the game we’ve put together our top tips to make sure you have the most successful Christmas in retail.   

 

1. Decorations 

Show your business is full of holiday spirit by hanging up festive decorations. If your business has a distinctive colour scheme, it may be best to stick with it and accentuate it. Let your creativity flow to make your store look warm and inviting.  

 

2. Sales Signage 

Eye-catching signage and innovative window displays can work wonders for footfall, and help you stand out from your competitors. Banners and stands outside the front of your business can help you get noticed. Flyers are also a great way to entice customers in and let them know all about your offers.  
 

3. Floor Layout 
 

As the holiday season approaches and the shops become busier, it’s important to consider your floor plan. Customers don’t want to be packed in like sardines so it’s best to consider moving your store around to maximize the amount of space for product and customers. In bigger stores consider integrating some signage with directions around the shop.  
 

4. Gift Wrapping 

Offer a free gift-wrapping service adds a very convenient personal touch to your product. Wrapping Christmas gifts can be a mammoth task, so any way of reducing this will likely be gladly received by the customer. Pre-wrapping some of your most popular products can be a great way to speed up the buying experience for the customer, and act as a great advertisement for the wrapping service you provide.  
 

At AB Print, we enjoy adding the icing to the cake. We can print anything from gift tags, tissue paper, boxes and stickers all with your branding. Check out an example of some of our work with The Silk Boutique here 
 

5. Loyalty Programme 

Over 80% of customers are more likely to buy from a business if they have a loyalty scheme. Just make sure that the reward is easy to obtain. AB Print can help print innovative loyalty scheme cards for your festive season.  

 

AB Print offer a huge list of specialist printing services under one roof. We have a wealth of experience printing everything you will need for the festive season including decorations, signage, banners, gift wrap, packaging, loyalty cards and more. To start your Christmas planning contact us here or give us a call on 01924 473481.