Author Archives for AB Print
September 27, 2019 1:20 pm
The spooky season is very nearly upon us! For businesses, Halloween brings more than just trick or treaters, it brings a great opportunity to connect with your clients with some innovative and fun print marketing solutions.
At AB Print, we offer a number of print services that are perfect for 31st October, and with our quick turnaround times, it’s not too late to do these now! Here are just a few of our spook-tacular ideas to provide you with inspiration:
Glow in the dark
Why not take a look at what we can do with our glow in the dark inks – perfect for illuminating eye-catching Halloween cards or postcards. Alternatively, if you are hosting a Halloween event at a bar or nightclub, using glow in the dark ink on your promotional materials or wristbands will add a special touch.
Trick Or Treat
Add a ‘Trick or Treat’ twist to standard scratch cards and offer your clients Halloween promotions, discounts and incentives.
Thought about hosting a Halloween themed networking event? This would be a great opportunity to create an event with a twist, adding a little more fun for clients and prospects than the more traditional networking experience. For this event, you can print branded decorations, place cards and invitations with a spooky but memorable finish.
Why not create Halloween themed menus for your restaurant? This is a great way to attract customers and promote your restaurant by making the most of a popular day. If you’re feeling extra creative, why not use scratch and sniff printing to reveal some tasty scents!
Whatever your business, Halloween is a fantastic opportunity to try something different and keep your customers engaged. If you have a print idea, speak to our team today on 01924 473481 or email us at email@example.com.
September 27, 2019 9:27 am
We recently did some print work for Boss Consulting, a team of IT consultants that help companies implement new business management software. When we were initially approached by the company, they were looking for printing solutions for notepads and pens to distribute among employees, however this resulted in us producing a whole range of branded promotional goods!
Boss Consulting wanted a touch of luxury on their merchandise and so opted for an A5 imitation leather notepad, similar to a moleskine book, and classic ball point pens. We also provided power banks, to be used as portable chargers in case the team’s devices run low on battery. These were all printed with the company logo, making them a great addition to exhibition stands or to give as gifts to clients from sales teams.
As well as being a nice gesture, giving employees branded merchandise ensures branding is consistent across a business which provides a more professional look. This is why many businesses choose to use branded stationery, from business cards to diaries and ring binders.
With all our services under one roof, we can tailor your printed merchandise to however you wish, ensuring colour consistency throughout. We also provide a range of specialist finishes, including glow in the dark, heat sensitive printing, and scratch ‘n’ sniff printing to really make your brand stand out.
If you are looking to get branded stationery for your business, feel free to call our team today on 01924 473481 or email us at firstname.lastname@example.org.
September 19, 2019 2:09 pm
Here at AB Print Group, we can print everything you could ever imagine, and what better time to get creative with your print advertising than the festive period?
There are many different ways in which you and your business could benefit from the services we provide and, in this blog, we’re going to talk through our favourite Christmassy effects that businesses up and down the UK should consider.
When thinking about Christmas, one of the first things that comes to mind is all the tinsel and sparkly decorations that go around the tree. Well, why not make the most of the hype around all the glitter and send out some shimmering cards or calendars?
Nothing throws you back to good times more than a nostalgic smell, which evokes a whole range of emotional responses. There is no time of the year that produces more warm, loving smells than the Christmas period, whether that be roasted chestnuts, gingerbread, mulled wine or an open fire.
Get creative! This particular type of specialist print finish has sparked some fantastic ideas and there’s no reason yours can’t be amazing too.
Chill & reveal
There isn’t a specialist print finish that is better suited to the winter months than the chill & reveal – the way it works speaks for itself. This effect can be added to certain areas of your print so that when the temperature drops, an area will be revealed.
It’s up to you what you reveal, it may be a festive greeting or an important message, whatever the idea, we think you’ll love it!
If you’d like to chat with one of our friendly team about how our different printing services will help you and your business stand out this Christmas, give us a call on 01924 473481.…
August 30, 2019 12:40 pm
With a host of specialist print services, all under one roof, there’s not much we can’t print at AB Print!
We’ve recently worked with our client Firebelly Stoves
on some traditionally printed brochures, but were very excited when they approached us about something new! Firebelly Stoves design and manufacture contemporary wood burning, multi-fuel and gas stoves to keep your home warm. They asked us if we could make some branded wood-burning stove gloves to be used as a gift for new customers.
We began by designing the gloves to the client’s requirements. Firebelly Stoves had asked for them to be mitten-style and choose a navy colour with the logo on the front. We used our Tajima embroidery machines to sew their logo on the outside piece of fabric, before adding the heat-protective layer and stitching together to create their bespoke wood-burning stove gloves.
Our Tajima machines can embroider designs with up to 9 colours, giving the finished product high-quality, professional look. It can also complete over 1000 stitches a minute. speeding up turnaround times significantly. At AB Print we can use embroidery on a variety of different products, such as t-shirts, fleeces, caps and aprons, in all sizes, fabrics and colours. We can combine this with transfer printing to customise your merchandise further.
Firebelly Stoves were very happy with their finished products and even took to their Instagram
to show their followers.
To chat with us about branded merchandise for your business, give us a call on 01924 473481 or contact us here
. To see more examples of our recent work, and find out why you should be harnessing the power of branded clothing in your next marketing campaign, take a look at our blog post
August 26, 2019 4:09 pm
Although it’s exciting, there are many things to consider when setting up any new business, such as branding and printed materials. Our team often work with shops and restaurants across Yorkshire to help with this, and recently we got the chance to work with a brand-new Thai takeaway!
Tastes of Thai, who are based in Pudsey and offer authentic Thai dishes, contacted us to help them produce their new marketing materials and signage to get their business up and running.
This was an excellent project to showcase the range of printing our team can produce. We began focussing on the outdoor features which included creating alupanel outdoor signs showing their contact details to help promote the Tastes of Thai brand, before creating the window graphics to add that finishing touch to the outside of the property.
Next, we helped with the inside décor by producing a large format digital printed indoor menu to display Tastes of Thai’s delicious dishes! Finally, we printed the logo to be placed on the reception desk to add a unique finish.
This is a great example of using different printing techniques to display a brand across a business to add a personalised feel. We wish Tastes of Thai all the best with their new business and look forward to working with them in the future!
To find out how AB Print could help you with your printing needs, contact our friendly team on 01924 473481, or email us at email@example.com. You can also find out more about our printing services here.…
August 19, 2019 1:19 pm
We’re very excited to announce the addition of our newest machine! A Komori H-UV L Lithographic Press. At AB Print we believe our ability to print everything in-house makes us stand out. This means we are committed to continually investing in the latest technology, enhancing our customer experience and creating even higher quality products.
Traditional lithography is a method of printing that has been around since the mid 20th Century. The process involves producing a plate with the image you would like to print on it and covering it in ink. The desired material for printing is then placed against the plate. Conventional inks dried as they were absorbed onto the material and then oxidised in the air, but often infra-red lamps or chemicals that were added to the ink were used to dry the printing quicker.
The Komori H-UV System uses an ultra-violet lamp to cure ink that is sensitive to UV. The same method, of using a plate and pressing this onto materials, still applies. However, the inks that use UV lithography are dried as soon as they come into contact with the UV lamp, meaning the print comes straight off the machine dry. This cuts down turnaround times for printing jobs considerably, but also preserves the colour and details of the design much better.
Choosing this particular model of lithographic highlights our continued efforts to offset our impact on the environment. The machine has an efficient power saving LED lamp that does not require time to heat up and can be turned off in an instant which has hugely reduced our energy consumption.
The greatest advantage to this new piece of equipment is that we have the ability to print on a wide range of materials. Standard lithographic inks require a semi-permeable surface for the inks to sink in to. However, UV litho inks can adhere to different types of non-permeable surfaces. So far, we have had beautiful results with all kinds of plastics, including polypropylene up to 0.8cm thick. Take a look at some marvellous folders we’ve printed on polypropylene, and how we’ve combined plastic with paper to create a dramatic looking brochure.
For some advice on your printing needs, give us a call on 01924 473481 or contact us here.…
July 23, 2019 3:45 pm
There are two vital parts to any print job! You must consider the quality of the paper and the print hand in hand for the best results. You may have invested time and money into the perfect poster, brochure or business card design, but printing these on the wrong size or weight of paper can ruin their effectiveness. At AB Print we are always on hand to advise you on the most suitable paper for your task. However, we’ve put together this easy guide to paper sizes and types for those of you who want to know more!
In the past, paper sizing conventions used to vary a lot depending on which country you were in. Nowadays, the ISO 216 A and B series have become the international standard. The A series is the one most commonly used and includes A4, which is used all over the world for ‘business’ printing. The formats run in decreasing size from size A0 to A10 and the area halves with each sheet.
The weight of paper can make a huge difference to quality. It is measured in grams per square metre (gsm). Generally speaking, the thicker the paper, the more durable it is as thin paper is likely to tear more easily. It is also worth considering that printing double-sided flyers on thin paper may mean any bright and bold patterns may be seen through the other side. Flyers, posters and leaflets tend to work best printed on paper around 130-170gsm, heavier than your traditional office paper. Covers for brochures work best at a weight of 200-250gsm, and business cards typically start at 300gsm.
Coating your paper with different finishes is a great way of making your print marketing stand out. If your design contains few words and focuses on eye-catching visuals, we recommend a glossy finish. If you have more text that needs to be easily readable we recommend a matt finish.
For more advice on the best paper for your next print assignment give us a call on 01924 473481 or contact us here. …
July 23, 2019 2:14 pm
You may have noticed that branded merchandise has taken off in a big way in the last decade. Advances in technology have meant huge increases in quality and the types of products available, whilst reducing both turnaround time and cost. At AB Print we specialise in printing of all kinds, including a huge variety of promotional clothing and workwear. We explain why your business should harness the power of branded clothing in your next marketing campaign.
Branded clothing is a great way of boosting brand awareness and capturing the attention of your target audience. If you compare the lifespan of a branded t-shirt with that of a leaflet or brochure, the t-shirt is likely to be exposed to more people for a much longer period of time, promoting your message wherever it goes, making it a more valuable marketing tool.
You don’t need to spend the Earth to have a standout marketing campaign! Branded clothing can be a very cost-effective way of spreading your brand’s message. With an eye-catching design, your brand is sure to be noticed and gain visibility. Mathematically speaking, the more people your message is exposed to, the more cost-effective the marketing tool.
It’s no secret that a strong brand identity can make your brand more recognisable to potential customers and make them more likely to purchase from you. The ‘rule of 7’ in marketing suggests that consumers must encounter 7 touchpoints with your brand before being persuaded to buy. Branded clothing is a great way to consistently put your message in front of your target audience.
Building a strong feeling of brand loyalty is invaluable to any company because happy customers mean returning business. An easy way to gain your customer’s trust is through promotional clothing. A simple act, such as giving away a branded t-shirt, could mean you have a fan for life!
At AB Print we can brand your garments in-house with our very own Tajima Multi-head embroidery machines. We offer a full range of embroidery and printing services for promotional or event clothing, as well as workwear and hi-vis protective items. We have low minimum order requirements and can guarantee continuity of supply, so you can ensure your employees always have a consistent uniform. To speak to us about taking your branded merchandise to the next level contact us here
or give us a call on 01924 473481.
July 10, 2019 10:27 am
Printing Stickers for your business is one of the most powerful marketing tools at your disposal! Their versatility makes them an affordable and effective means of getting your message in front of your customers. Stickers can be printed in all shapes, sizes, colours and finishes, as well as with weather-resistant gloss coatings. You can choose from permanent adhesive stickers, which as the name suggests are designed to stick long term, semi-permanent or removable stickers. They can also be used to create a consistent brand experience for your customer. The possibilities are endless! So, we’ve put together a few creative uses for stickers to inspire your next advertising campaign.
Stickers are a great way of updating any existing materials, such as flyers or brochures, that you may already have to include new promotions or even voucher codes.
Calls to Action
If given away as a standalone product, stickers are a fantastic way of getting small bits of information across. These can include your brands websites or social media channels, or even a QR code taking the customer to your online shop.
Stickers with your company logo can be used to seal packaging or gift wrap. This gives your business a professional feel and continues your brands message seamlessly throughout your customer’s experience. If you run an ecommerce business, labelling can be an easy way to speed up your packing process by having printed stickers containing return addresses or contact details at the ready.
Adding an eye-catching sticker to stationery, mobile phone cases or water bottles can be an inventive way to spread knowledge of your brand and add personality to your workplace. There are lots of other great uses for branded merchandise. Take a look at our blog post for more ideas.
Large format advertising
Stickers don’t have a be just for small projects. They also work well on larger formats such floor, wall, car and window stickers to grab the attention of shoppers on the high-street or clients at trade shows. Check out more information about our Retail Point of Sale Printing services here.
To find out more about printing stickers as part of your next advertising campaign, contact us here or give us a call on 01924 473481. …
July 9, 2019 8:25 am
We’re barely into the second half of the year and yet, lots of brands have long been planning the most important time of year – the festive season. On average, consumers spend £567 every Christmas on gifts and socialising. Despite the growth of internet shopping, in-store purchases still make up a whooping 58% of all sales. To stay one step ahead of the game we’ve put together our top tips to make sure you have the most successful Christmas in retail.
Show your business is full of holiday spirit by hanging up festive decorations. If your business has a distinctive colour scheme, it may be best to stick with it and accentuate it. Let your creativity flow to make your store look warm and inviting.
2. Sales Signage
Eye-catching signage and innovative window displays can work wonders for footfall, and help you stand out from your competitors. Banners and stands outside the front of your business can help you get noticed. Flyers are also a great way to entice customers in and let them know all about your offers.
3. Floor Layout
As the holiday season approaches and the shops become busier, it’s important to consider your floor plan. Customers don’t want to be packed in like sardines so it’s best to consider moving your store around to maximize the amount of space for product and customers. In bigger stores consider integrating some signage with directions around the shop.
4. Gift Wrapping
Offer a free gift-wrapping service adds a very convenient personal touch to your product. Wrapping Christmas gifts can be a mammoth task, so any way of reducing this will likely be gladly received by the customer. Pre-wrapping some of your most popular products can be a great way to speed up the buying experience for the customer, and act as a great advertisement for the wrapping service you provide.
At AB Print, we enjoy adding the icing to the cake. We can print anything from gift tags, tissue paper, boxes and stickers all with your branding. Check out an example of some of our work with The Silk Boutique here.
5. Loyalty Programme
Over 80% of customers are more likely to buy from a business if they have a loyalty scheme. Just make sure that the reward is easy to obtain. AB Print can help print innovative loyalty scheme cards for your festive season.
AB Print offer a huge list of specialist printing services under one roof. We have a wealth of experience printing everything you will need for the festive season including decorations, signage, banners, gift wrap, packaging, loyalty cards and more. To start your Christmas planning contact us here or give us a call on 01924 473481.