Author Archives for AB Print
July 23, 2019 3:45 pm
There are two vital parts to any print job! You must consider the quality of the paper and the print hand in hand for the best results. You may have invested time and money into the perfect poster, brochure or business card design, but printing these on the wrong size or weight of paper can ruin their effectiveness. At AB Print we are always on hand to advise you on the most suitable paper for your task. However, we’ve put together this easy guide to paper sizes and types for those of you who want to know more!
In the past, paper sizing conventions used to vary a lot depending on which country you were in. Nowadays, the ISO 216 A and B series have become the international standard. The A series is the one most commonly used and includes A4, which is used all over the world for ‘business’ printing. The formats run in decreasing size from size A0 to A10 and the area halves with each sheet.
The weight of paper can make a huge difference to quality. It is measured in grams per square metre (gsm). Generally speaking, the thicker the paper, the more durable it is as thin paper is likely to tear more easily. It is also worth considering that printing double-sided flyers on thin paper may mean any bright and bold patterns may be seen through the other side. Flyers, posters and leaflets tend to work best printed on paper around 130-170gsm, heavier than your traditional office paper. Covers for brochures work best at a weight of 200-250gsm, and business cards typically start at 300gsm.
Coating your paper with different finishes is a great way of making your print marketing stand out. If your design contains few words and focuses on eye-catching visuals, we recommend a glossy finish. If you have more text that needs to be easily readable we recommend a matt finish.
For more advice on the best paper for your next print assignment give us a call on 01924 473481 or contact us here. …
July 23, 2019 2:14 pm
You may have noticed that branded merchandise has taken off in a big way in the last decade. Advances in technology have meant huge increases in quality and the types of products available, whilst reducing both turnaround time and cost. At AB Print we specialise in printing of all kinds, including a huge variety of promotional clothing and workwear. We explain why your business should harness the power of branded clothing in your next marketing campaign.
Branded clothing is a great way of boosting brand awareness and capturing the attention of your target audience. If you compare the lifespan of a branded t-shirt with that of a leaflet or brochure, the t-shirt is likely to be exposed to more people for a much longer period of time, promoting your message wherever it goes, making it a more valuable marketing tool.
You don’t need to spend the Earth to have a standout marketing campaign! Branded clothing can be a very cost-effective way of spreading your brand’s message. With an eye-catching design, your brand is sure to be noticed and gain visibility. Mathematically speaking, the more people your message is exposed to, the more cost-effective the marketing tool.
It’s no secret that a strong brand identity can make your brand more recognisable to potential customers and make them more likely to purchase from you. The ‘rule of 7’ in marketing suggests that consumers must encounter 7 touchpoints with your brand before being persuaded to buy. Branded clothing is a great way to consistently put your message in front of your target audience.
Building a strong feeling of brand loyalty is invaluable to any company because happy customers mean returning business. An easy way to gain your customer’s trust is through promotional clothing. A simple act, such as giving away a branded t-shirt, could mean you have a fan for life!
At AB Print we can brand your garments in-house with our very own Tajima Multi-head embroidery machines. We offer a full range of embroidery and printing services for promotional or event clothing, as well as workwear and hi-vis protective items. We have low minimum order requirements and can guarantee continuity of supply, so you can ensure your employees always have a consistent uniform. To speak to us about taking your branded merchandise to the next level contact us here
or give us a call on 01924 473481.
July 10, 2019 10:27 am
Printing Stickers for your business is one of the most powerful marketing tools at your disposal! Their versatility makes them an affordable and effective means of getting your message in front of your customers. Stickers can be printed in all shapes, sizes, colours and finishes, as well as with weather-resistant gloss coatings. You can choose from permanent adhesive stickers, which as the name suggests are designed to stick long term, semi-permanent or removable stickers. They can also be used to create a consistent brand experience for your customer. The possibilities are endless! So, we’ve put together a few creative uses for stickers to inspire your next advertising campaign.
Stickers are a great way of updating any existing materials, such as flyers or brochures, that you may already have to include new promotions or even voucher codes.
Calls to Action
If given away as a standalone product, stickers are a fantastic way of getting small bits of information across. These can include your brands websites or social media channels, or even a QR code taking the customer to your online shop.
Stickers with your company logo can be used to seal packaging or gift wrap. This gives your business a professional feel and continues your brands message seamlessly throughout your customer’s experience. If you run an ecommerce business, labelling can be an easy way to speed up your packing process by having printed stickers containing return addresses or contact details at the ready.
Adding an eye-catching sticker to stationery, mobile phone cases or water bottles can be an inventive way to spread knowledge of your brand and add personality to your workplace. There are lots of other great uses for branded merchandise. Take a look at our blog post for more ideas.
Large format advertising
Stickers don’t have a be just for small projects. They also work well on larger formats such floor, wall, car and window stickers to grab the attention of shoppers on the high-street or clients at trade shows. Check out more information about our Retail Point of Sale Printing services here.
To find out more about printing stickers as part of your next advertising campaign, contact us here or give us a call on 01924 473481. …
July 9, 2019 8:25 am
We’re barely into the second half of the year and yet, lots of brands have long been planning the most important time of year – the festive season. On average, consumers spend £567 every Christmas on gifts and socialising. Despite the growth of internet shopping, in-store purchases still make up a whooping 58% of all sales. To stay one step ahead of the game we’ve put together our top tips to make sure you have the most successful Christmas in retail.
Show your business is full of holiday spirit by hanging up festive decorations. If your business has a distinctive colour scheme, it may be best to stick with it and accentuate it. Let your creativity flow to make your store look warm and inviting.
2. Sales Signage
Eye-catching signage and innovative window displays can work wonders for footfall, and help you stand out from your competitors. Banners and stands outside the front of your business can help you get noticed. Flyers are also a great way to entice customers in and let them know all about your offers.
3. Floor Layout
As the holiday season approaches and the shops become busier, it’s important to consider your floor plan. Customers don’t want to be packed in like sardines so it’s best to consider moving your store around to maximize the amount of space for product and customers. In bigger stores consider integrating some signage with directions around the shop.
4. Gift Wrapping
Offer a free gift-wrapping service adds a very convenient personal touch to your product. Wrapping Christmas gifts can be a mammoth task, so any way of reducing this will likely be gladly received by the customer. Pre-wrapping some of your most popular products can be a great way to speed up the buying experience for the customer, and act as a great advertisement for the wrapping service you provide.
At AB Print, we enjoy adding the icing to the cake. We can print anything from gift tags, tissue paper, boxes and stickers all with your branding. Check out an example of some of our work with The Silk Boutique here.
5. Loyalty Programme
Over 80% of customers are more likely to buy from a business if they have a loyalty scheme. Just make sure that the reward is easy to obtain. AB Print can help print innovative loyalty scheme cards for your festive season.
AB Print offer a huge list of specialist printing services under one roof. We have a wealth of experience printing everything you will need for the festive season including decorations, signage, banners, gift wrap, packaging, loyalty cards and more. To start your Christmas planning contact us here or give us a call on 01924 473481.
June 30, 2019 10:49 am
Not only do we have a full range of litho, digital and screen printing equipment, we also offer all the finishing services you’d expect of a one stop shop print group, and several ‘special’ effects besides. And we do it all in-house, which allows us to retain control of quality, turn things around extra quick when need be, and keep costs as low as possible.
Trade finishing services
Such is our expertise in these areas that we regularly provide finishing services to the trade. We also offer a full range of ‘bureau’ finishing services for digital print including cutting/trimming, in-line booklet making, laminating and wiro-binding.
- Die and digital CAD cutting
- Foil blocking
- Digital dimensional ink
- Glow in the dark
- Spot UV varnish
- Heat & Chill reveal / thermal printing
- Glitter ink
- Scratch and sniff printing
- Scratch card latex printing
Find out more: http://www.abprintgroup.com/printing-services/specialist-printing/
Contact us for a free sample pack of our special finishes at firstname.lastname@example.org or call 01924 473481.…
June 21, 2019 2:29 pm
It’s almost the end of the academic year which only means one thing – it’s time to plan the next one!
Printed materials play a large role in the education sector whether it’s for schools, colleges or universities. Here we outline just a few of our services to help you gather all the print materials you require for the new academic year.
Branded stationery is something many educational institutions have, whether this in the form of letterheads or having the school emblem on books. Just about anything can be printed on so whether you are looking for everyday materials or printed stationery for a university shop, this can all be done under one roof.
When producing prospectuses, it’s important that these are printed to the highest quality as these will represent the school and potentially attract new students. If you’re looking to print any type of prospectus or newsletter for school events or open days, we can produce these with a range of finishes to match your branding.
Do you provide students with calendars or school planners at the beginning of every academic year? If so, it’s not too late to get these printed! Let us know and we can create bespoke branded calendars ready for September.
We work with many schools across the country to provide their materials throughout the school year. To find out how our team could help you, feel free to contact us on 01924 473481 or email us at email@example.com.…
June 17, 2019 4:23 pm
As the ‘zero waste’ movement gains popularity, it seems we are becoming more aware of the affect we are having on the world around us. Every year in the UK we use 12.5 million tonnes of paper and cardboard. Strong ethical values surround everything that we do at AB Print, which is why we have been committed to reducing the environmental impact of printing for over a decade. We are constantly adapting and improving our procedures as we believe we have a responsibility to do all we can to protect our planet.
Here we explain some of the ways we’ve been making our printing more eco-friendly!
By installing our very own wind turbine onsite, we have harnessed the power of wind to generate electricity. We’re proud to say that using this renewable energy source dramatically reduces our carbon footprint by offsetting our own energy use.
Recycling one tonne of paper saves an amazing 17 trees, 682 gallons of oil and 26,500 litres of water. Therefore we thought paper would be a good starting point. We have always used FSC Certified paper. This certification is given to paper and wood products that have been produced in an environmentally friendly way, from either well-managed woods or recycled materials. We give back by making sure that we recycle every single piece of waste paper that we can.
Alcohol free inks
The use of Isopropyl alcohol used in traditional printing methods has been known to release toxic and volatile substances into the air. By investing in new technology and moving entirely to alcohol free inks we have completely reduced our air pollution. But don’t worry, being environmentally conscious doesn’t mean we compromise on quality.
Raising our team’s awareness has been key in our efforts to reduce waste. We encourage our staff to implement innovative and practical energy saving ideas and we also ensure that we work with suppliers with the same strong ethics as our own.
If you would like to learn more about our environmental efforts, you’d like to talk to us about our products or you have suggestions on how we can go more green, please feel free to email us at firstname.lastname@example.org and we will be happy to help. Alternatively, you can call us on 01924 473481.
June 12, 2019 4:28 pm
What makes AB Print stand out from other printing companies in the North of England?
Our unique combination of services makes us a completely full service printer, meaning we can facilitate all of your printing needs under one roof. This includes an extensive range of specialist services and by taking these in-house there’s no mark-up. But, don’t think we’re jack of all trades, master of none! Our team of extremely skilled technicians use their attention to detail and expertise to produce the very best products for our clients. Don’t just take our word for it, check out what our customers have to say or keep reading to find out more about our specialist finishes that will inspire your next marketing campaign!
Glow in the Dark
Glow in the dark printing is a fun way to bring attention to your brand, but it also has some important uses in printing safety messages. Phosphorescent ink absorbs light as energy and releases it over a period of time.
Thermochromic inks are used to create heat sensitive postcards, posters, quiz items, food labels, and much more. The ink is coloured at room temperature making it opaque and hiding anything underneath. Customers are then encouraged to apply heat, causing the dye to become translucent, and revealing what was hidden.
Scratch n Sniff
Scratch n Sniff and scratch cards are a great interactive marketing technique. This technology has revolutionised marketing for fragranced products such as air fresheners and household cleaners. Loyalty cards, advent calendars, parking permits and greeting cards are other popular uses for scratch card technology.
Re-moist Gumming and Folding
Re-moist gumming is commonly used in envelopes, folded leaflets and direct mail response forms to seal part of the product together. The glue used is applied to a particular area and is activated by moistening. We also have the capabilities to fold paper materials such as leaflets, brochures and magazines with excellent precision, down to the last millimetre.
Spot UV is a varnish that coats a particular area of the product to enhance colours and draw attention. It’s great for emphasising logos, photos or headlines in brochures and on posters. Glitter can also be added to the varnish to create a sparkly effect! Spot UV is frequently used in cosmetic packaging, greetings cards, stationery and advent calendars, but there are many other applications.
Foil blocking is often used on tickets and certificates to reduce counterfeit items, as well as high-end stationery and marketing materials to give an elegant feel. With a wide range of colours and finishes to choose from, foil can be used to highlight any logo or graphic.
Embossing and Debossing
Embossing involves imprinting a graphic from the paper, whilst debossing is the opposite. Both are frequently combined with Foil Blocking for use in stationery and certificates, providing an air of professionalism.
See something you like? To discuss your next printing project with AB Print or to request samples of some of our finishes, give us a call on 01924 473481 or contact us here.…
June 5, 2019 8:57 am
We were very excited when we were approached by The Silk Boutique, a new online retailer that offers high quality 100% pure silk lingerie. What originally started out as a potential job to create and print some garment hang tags, quickly expanded to include Thank You cards, labels, boxes and, to top it all off, matching tissue paper to wrap the garments in!
However, we did not stop at just packaging! We wanted their brand to be really visible for their launch and so created a complete range of marketing materials. We designed new stationery, such as envelopes and embroidered t-shirts for the warehouse staff as a continuation of the brand.
The challenge for this project was to first agree a colour that the client had in mind and ensure that this was accurately printed across all the items. The next thing we looked at was to give the collateral an elegant look and feel to reflect the high quality products that The Silk Boutique offer. We accomplished this by introducing a rose gold foil to all items and a soft touch laminate where possible to give that ‘special’ feel.
Because all the printing, foiling, lamination and garment embroidery was able to be done in-house, we were able to control the production and ensure colour consistency and high quality required for the client who were over the moon!
“I am so glad I found AB Print Group. I was looking for a professional company that could help me with all the printing and design needs associated with setting up our new silk clothing brand and was immediately impressed with their enthusiasm and professionalism.
They guided me through the process of design, mock-ups and production, offering their expert advice and suggestions. This has resulted in a collection of packaging elements and corporate stationery that is both of a premium quality and looks beautiful.
We are proud to send out our luxury boxes to our clients and 100% happy with the service and aftercare we have received and highly recommend them.
We will not use anyone else!”
– Tiffany Hill (The Silk Boutique, Global Director of Design and Manufacturing)
Take a look at the final products ready for their official product launch on June 4th 2019 – www.thesilkboutique.com
To talk to AB Print about your upcoming print project give us a call on 01924 473481 or contact us here.
May 31, 2019 9:55 am
Exhibitions are great for networking and brand exposure. Throughout the year, many of our clients attend exhibitions across the country and often ask for our support with their marketing and exhibition materials.
One recent example of this was for our client ACS stainless, who attended the Made in Yorkshire exhibition in Elland Road, Leeds. For this exhibition, ACS stainless, who are a leading manufacturer of structural building components, asked our team to create them some Foamex signs for their exhibition stand.
Foamex signs are a popular signage choice as they standout and are a long-lasting alternative to posters. They are also lightweight which makes them ideal for transporting to exhibitions and events.
ACS used these Foamex signs as features on their stand to provide information to exhibition attendees about what they do, their structural building components and careers within ACS. We think they looked great and it sounds like the exhibition was a success!
There are many more exhibitions coming up in 2019 so if you need any exhibition stands or materials for your business, we have plenty of solutions for you to choose from. We create everything under one roof, from exhibition stands, banners, portable displays, signage and packaging, tailored just for you. Click here to see our full list of print solutions.
To speak to our team about our services or to find out more, feel free to call 01924 473481 or email us at email@example.com.…