Latest Posts

We are hiring!

Posted On July 19, 2017 By Leave your thoughts

We are looking to hire a Digital Press Operator to join our team of printing experts here at Batley based AB Print Group.

From litho printing to digital printing, from screen printing to specialist print finishing, we’ve invested heavily in plant and equipment over the years, backing up our commitment to control as much as possible under one roof.

We are looking for an operator to work shifts on our Kodak Nexpress, a market-leading digital printing press that forms part of our Small Format Digital Plant. 

We can provide full training if the candidate has the skills required and demonstrates a commitment to the amount of training needed.

Salary for the role is up to £25000 pa, including dd shift rate + o/t.

We are proud to be a company that is built on the skills, expertise and personalities of those who work here and believe this contributes to the excellent team atmosphere we have nurtured here at AB Print.

If you are interested in joining the team and want to find out more information about the role, do not hesitate to get in touch with Alan Goodall, Group Commercial Manager, on 01924 473 481.…

How to make your business card stand out

Posted On July 14, 2017 By Leave your thoughts

Business cards are a great way to start a conversation with a potential client or to make sure they remember you after a networking event or sales pitch. With this in mind, it is therefore important that the information you include on them is both relevant and engaging in order to make sure your business card stands out from the crowd. Here are some things to thing about when designing your next set:

  1. Avoid clutter

Whilst it’s tempting to include all your business info, contact details and services, think about what options really need to be on there. Including a website address or social media account details that you can direct people to will allow them to find out more about you company.

  1. Keep consistency

If your company already has a logo, established brand colours or specific typefaces or fonts, then use these on your card as well in order to maintain consistency between your online and offline marketing material. Using the same style is a sign of professionalism and will make your brand more memorable too.

  1. Include illustrations

Whatever your business and the service or product you provide, a card which incorporates a visual element will help you stand out from the crowd. This could be a company logo, a picture of one of your products, someone from your business or an image which demonstrates what you do or will inspire curiosity in people to find out more about you.

AB Print offer a range of printing services to help your business stand out from the crowd. As well as business cards, we also provide a range of business stationary including letterheads, compliment slips, invoices and desk pads. To talk to us in more detail about your business’s individual requirements or to request a quote please get in touch by calling 01924 473481.…

How to design the perfect exhibition stand

Posted On July 7, 2017 By Leave your thoughts

When designed properly, exhibition stand printed materials are a great way of promoting your business and communicating the service or product that you offer. In order to make sure your display fulfils its potential, we recommend bearing the following points in mind:

  1. Keep content clear

Although it may be tempting to include everything about your company, stick to a few key points rather than reams of text. This will mean that your message will be visible from a distance and easily digestible by attendees.

  1. Provide contact details

This might sound obvious but it’s important to include at least a phone number and email address so that potential clients can get in touch for more information at a later date.

  1. Use high quality images

Using high quality, well selected photos or illustrations can help to communicate what you are offering more effectively than lots of text. Make sure to choose ones that really convey your business and what it does.

  1. Choose colours carefully

The colours that you use also need to be chosen carefully. If you are an established company it is best to use these to maintain consistency. If you are new and really wanting to stand out from the crowd then bright, bold colours are an option.

  1. Make sure it fits your brand

When designing your display it’s really important to think about how it links to your brand and existing material in order to maintain consistency. As well as colours, think about using the same fonts and logos so that it fits with other printed products such as business cards or online information such as websites. Maintaining your brand image across these different mediums signals that your company is well-established and professional.

AB Print have more than 35 years of experience creating exhibition materials. Our state of the art printing systems means we are able to offer competitively priced display boards, hanging panels, leaflet dispensers and cubes and more. To discuss your company’s exhibition requirements in more detail please get in touch today on 01924 473481.…

Why is print media important?

Posted On June 29, 2017 By Leave your thoughts

Whilst we are living in an increasingly digital world, print media is still an incredibly important part of the marketing mix. Investing in print media can help businesses to extend their reach to potential customers, gain exposure and engage their target audiences with campaigns. Here are five reasons why printed material is effective:

  1. It can be targeted

Printed media can be tailored to your target market, both in terms of the style of design as well as in how you distribute the material. This means you can focus your marketing budget on reaching the audience you want and make the material relevant and appealing to them.

  1. It can create credibility

Another reason why print media is important is because it creates credibility. Investing in printed material signals to customers that you are serious about your business and that you offer a worthwhile product or service.

  1. It can create engagement

Printed materials can also create engagement between the customer and the brand. By providing interesting articles to read, special offers or amusing copy there is the opportunity to provide a connection between the reader and the product that can lead to brand awareness and sales.

  1. It can be kept

Unlike webpages, print media has a longer lifespan. Rather than spending a few seconds on a site and then moving on, brochures and leaflets can be picked up and put down and referred back to. They can also be passed onto friends or colleagues, maximising the reach of your campaign.

  1. It can link to digital campaigns

Finally, print media offers the chance to link paper with online content. Examples here include the use of a QR code or referral to a website for more information or to make an online order.

AB Print offer a wide range of print media services including brochures, leaflets, folders, business cards and stationary. To find out more about our printing and finishing or to request a quote, please get in contact today on 01924 473481. …

Importance of Signage your Business

Posted On June 23, 2017 By Leave your thoughts

Have you considered the importance of high-quality signage for your business?  If you produce a creative and attractive sign you can help your business stand apart from the competition. Much research has tested to the fact that consumers are more likely to purchase from a business that they have already heard of, so a sign can go a long way in boosting brand awareness amongst your target market.

Here are just some of the many reasons why a sign is an important addition to your business:

Function

A sign serves almost like a salesperson for your business, even when you are off duty a sign will continue to advertise your business day and night. The sign will continue to raise the profile of your brand and market your services from the second it is produced.

Types

Exterior signs are usually the common type of signage for business marketing. They will be placed near busy locations and usually focus on the basic info such as company name, logo, contact info and a tag line or brief summary about the company and its services. Interior signs are also common and can help boost your business profile and set it apart from your competitor. These will likely include directions inside a warehouse or a special limited time offer in a store.

Significance

Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Just the simple positive impression people get from the fact a business actually has a sign can go a long way in who they choose you purchase from.

The benefits of investing in a sign are almost endless for a business, providing they are professionally designed and produced, it can only have a good and positive effect and be a worthwhile investment.

Batley based AB Print produce high quality and affordable external signs. We can work closely with you to produce the perfect sign for your business.  To find out more about our signs and the other high quality printing services we provide, do not hesitate to contact the team on 01924 473481.…

What to include in your business’ brochure?

Posted On June 16, 2017 By Leave your thoughts

Your company brochure is a great marketing tool. It can continue to market your business, products and service for you in multiple places at once. A well-designed brochure can be read and shared by many potential clients and is therefore key to maximising your marketing potential.

There are some easy steps you can take to ensure a clear and succinctly outlined brochure that will have the greatest impact for your company.

A good headline is key

The headline of your brochure should be at the forefront of your brochure in an attention-grabbing and attractive style. The headline should include the interest and problems of your target audience, and the solutions your business can provide. You need to capture your audience’s attention by offering them a service that they may need.

Remember the basics.

Simplicity is best when it comes to a brochure. You don’t want to overcomplicate it with too much text, or bombard your reader with details. The best option is to concisely get your point across so the reader clearly knows what it is you offer. Include the services you provide, your contact information, a logo and tagline. You should use your brochure to reflect the professionalism and presentational skills of your business that other can invest in too

Include a call to action.

It would be naive to assume that your audience will be inspired enough to contact your company to purchase a product or service. A professional and effective brochure will include a call to action such as an offer or free estimate to entice readers to act on the brochure and contact your business.

Regardless of your business size or the service your offering, the above tips will help you get the most out of your brochure. Creating a high quality and effective brochure needs to impress potential customers and call them to action.

AB Print provide a wide range of print marketing methods. If you’d like any more information call us now on 01924 473481.…

A Guide to Litho vs Digital Print

Posted On June 9, 2017 By Leave your thoughts

Advancements in the printing industry in recent years has revolutionised how we can print, with the options for commercial printing now incredibly vast and diverse. The range of printing services that we offer at AB Print’s Batley plant allow for a wide choice and an almost completely custom made end product to suit your business.

The two main types of commercial printing are Litho and Digital. Here’s our guide to help you understand the difference:

Litho Printing

Litho Printing is the most common type of printing for high volume commercial services. The image is burned onto a metal plate with a laser, this is then loading onto the printing press. The image is then transferred onto a rubber blanket and finally offset onto the surface. This process is ink free and can be offset onto a number of different surfaces.

Pros…

  • High quality, consistent image
  • Can print on a wide range of surfaces such as card, plastic and paper
  • The cost of each unit decreases with the size of the order
  • Able to cope with long runs without losing quality

Digital Printing

Digital printing removes many of the mechanical steps used in conventional printing, including making the plates. Don’t get confused though, this is far from what it is like printing at home; the digital print presses used by professional printers are much more sophisticated.

Pros…

  • Quick setup which means a fast turnaround for orders
  • Bright and vibrant images on a wide range of materials and surfaces
  • Cheaper option for low volume printing
  • Personalisation using a database where text and graphics can be changed on each item without stopping or slowing down the press

Commercial Printing can be a complicated decision. It all very much depends on what you require. Whether it is a small amount of large and colourful products such as signs or banners or a large quantity of more basic products such as leaflets and filers.

AB Print offer a wide range of products and services to suit any and all of your commercial needs. Our printing services are all one under one roof so you can completely tailor your final product.

If you’d like to make an enquiry or need more information on how our commercial printing services can help you call us now on 01924 473481.…

What to bring to your exhibition stand

Posted On May 25, 2017 By Leave your thoughts

If you’ve put a lot of time, effort and passion into your work and your exhibition, you now want to make sure as many people see it as possible.

There can be lots of exhibitions fighting for an audience so you need to make sure your stand stands out.  Even if you have the best work in the exhibition, if it is just images on a board then you’re likely to not attract many viewers and potential clients. One thing you need to do is make sure you are as engaging as possible.

When planning your exhibition think how you can boost your brand awareness and attract as many people to your stand as possible. Here at Batley based AB Print, we helped countless business across the region create their perfect exhibition displays and have come up with a definitive checklist of what to bring to your next event:

Displays and banners

You need to make your exhibition display as eye catching as possible. AB Print professionally, affordably and quickly print large format display boards. Another example that can be used to stand out of the crowd is a large pull up banner, these can be 6-foot-tall, portable, and effectively advertise your brand.

Business cards

If your display has been a success and attracted lots of potential clients to your stand, and your work has impressed your audience, now you need to make sure this goes somewhere. It would be a waste if you had impressed a number of visitors with your exhibition but there was no way they could follow it up. Take several professional printed, high quality business cards with you. Ideally try to incorporate your brand and colour scheme into the business cards too.

Leaflets or flyers

A business card is one thing for a potential client to take away but the information they can hold is limited. Throughout the day, it is likely that the visitors will accumulate many business cards from many of your competitors. A leaflet allows them to take your exhibition home, by condensing your work into a small scale leaflet they will be able to have more long-lasting impression of your exhibition.

Stationery

Pens are a great way to boost brand awareness. Similar to a business card, branded stationery will have your company name and contact information. Pens however have the added bonus that they can actually be used by your clients. Also most offices have company pens in their drawers or on their desks so your stationery can continue to market for you and will likely pass through many hands.

Any exhibition is your time to shine. You want to make every effort possible that you have maximised the potential for business that your exhibit allows for.

AB Print have almost four decades’ experience in the production of point of sale (POS), point of purchase (POP), exhibition and packaging materials for an exhibition. We have a full range of litho, digital and screen printing equipment all under one roof so we can have a very fast turn-around for your order if you are in a hurry.

If you need more information about what you should consider taking to an exhibition, call us now on 01924 473481.…

Top tips for wedding invitations

Posted On May 19, 2017 By Leave your thoughts

Wedding days are the most magical day of a couple’s life together. It a symbol of all the love a pair have for each other. The average cost of a wedding day in the UK is an astonishing £20,000. No expense is spared for the perfect wedding day that most people dream and fantasise about all their life. The wedding invitation is incredibly important, because it doesn’t matter how much you spend if nobody knows to show up! As well as the obvious information, how a wedding invitation looks can say just as much about the day as the wedding cake.

Design

You are going to want a very well thought out design for your invitation. The invitation itself should look sophisticated, class and, obviously, inviting. Have the design, colour and fonts be as representative of your wedding as the decorations at the venue.

Where to include the information

For the front of your invitation usually less is more with the information. You don’t want to overcrowd the card with words, but that being said, be sure you include everything needed. Most invitations are kept simple, with clear font, align the information down the centre of your card.

What information to include

Be as short and clear with this part as possible. There is lots of necessary information that you need to pass on to your guests.
– Have the address of the venue in an unmissable spot on your invitation.
– Designate a sentence about plus ones. (if you want an adult only wedding, be sure to specify by specifically naming the guests invited)
– The dress code
– RSVP number or email address.
– If the guests are expected to choose food from a set menu in advance, make that clear.

What paper to use
you can have the most beautiful looking design of your invitation, but if this is printed on cheap paper that could all be a waste. The quality of material you decide to print on is as valuable as the look itself.

Personalisation

AB Print have a wide range of high quality and customisable event invitations, and with in-house finishing technologies such as die-cutting, embossing, glitter inks and foil blocking, we are able to create the perfect look for you.

AB Printing services can tailor to any requirement you might have to cater for your perfect day. For more information give us a call now on 01924 473481.…

Specialist printing that brings your marketing to life

Posted On May 11, 2017 By Leave your thoughts

In today’s crowded exhibition halls it is hard to stand out of crowd. Every business comes prepared with countless numbers of freebies to hand out to delegates, enticing them to come see what the organisation has to offer, many of which are lost, forgotten or discarded soon after the event.   

If you want to create effective marketing material, the key is to make it memorable. You want marketing material that will not be instantly thrown away but kept for its interesting, unique qualities. Thinking outside the box can be beneficial at it means your branding is imprinted more definitively with your target market.

Here at Yorkshire based AB Print we have a number of specialist printing options available that will allow your organisation to create memorable and effective marketing material:

Heat Sensitive Printing

One technique that can be used to add something a little different in your printed materials is heat sensitive printing. Using thermochromic inks your promotional material can reveal previously unseen graphics when heat is applied. Used on postcards, posters and other novelty promotional items, it encourages customers to physically interact with your product by touching. Heat sensitive material can be used as a great, fun ‘reveal’ mechanism, for things such as quiz answers and product announcements.

Scratch ‘n’ Sniff Printing

Sensory marketing technologies have made a huge comeback in recent years. Studies have shown that 75% of our emotions are generated by smell, which means many companies are expanding into sensory marketing to create a memorable experience for potential customers. Scratch ‘n’ sniff printing can use scents evocative of your business in your printed material to create a truly unique experience.

Glow in the Dark Printing

Associated in the past merely with Halloween and children’s toys, glow in the dark printing has come a long way in recent years. The new enhanced performance of phosphorescent or photoluminescent inks mean inks stay far brighter for far longer. These are great for fun and eye-catching marketing materials such as event wristbands and stickers, or to make your exhibition posters stand out from the crowd.

If you require some inventive printed materials to reinvent your marketing campaign, do not hesitate to get in touch with the Batley based team today on 01924 473481 to find out more. As a specialist print service with a full range of litho, digital and screen printing, AB Print can offer the full printing service under one roof.…