Latest Posts

An Open Invitation from AB Print

Posted On February 20, 2018 By Leave your thoughts

Ever wanted to explore the inner workings of a printing company? Own a business and curious as to how we actually carry out your printing needs? Print based publications are still an essential component of maintaining a business and communicating with clients and customers.

Taking this into account, AB Print are happy to be offering an open invitation to anyone who is interested in visiting our site to learn more about the world of print. Not restricted to corporates or businesses, students and teachers from local schools and universities are encouraged to come along too, as it could be useful for courses such as Design Technology and Media Studies.

Over the next few months, visitors can simply turn up to receive a personal tour to get a vivid insight into what we do and how we do it at AB Print. In addition to this, guests will be able to meet our friendly team and ask any questions, which could be beneficial for those interested in a career in the print industry.

As the business continues to grow, we are also set to be extending our site soon where we will be installing additional print equipment which should only help us improve our services.

AB Print are a Yorkshire based printing company with headquarters in Batley. Our printing services expand across a wide range of areas from calendars, to billboards.  We look forward to your visit and are excited to show off our excellent technology and practices. For any more information regarding our open invitation tours, or to speak to one of our experts about our printing services, give us a call on 01924 473481 or email us at enquiries@abprintgroup.com.

AB Print take a step into Narnia

Posted On February 8, 2018 By Leave your thoughts

Aslan stands tall in one of AB Prints most recent displays created for a birthday party. The theme takes inspiration from the classic novel by C.S. Lewis.AB Print take a step into Narnia

The above picture details our finished piece. Both Aslan and the wardrobe element of the display were made from 2000-micron display board, offering sturdiness. It was printed using our Acuity F printer, which allows us to take on flat bed projects such as this, in addition to being able to print on rigid and flexible materials.

Such display boards can be produced to be one sided or double sided, and the printable materials vary from foamboard, to cardboard.

Display boards are a creative alternative worth considering for themes or seasonal promotions, for example pumpkins or Christmas trees. We can also tailor them to individual and specific needs such as a birthday or other special occasion, similarly to what we have done here.

This is just one example indicating the versatility of our printing services here at AB Print, showing that we are not restricted to one style of printing solution.

If you were impressed by this personalised display and would like more information on the print solutions we can offer you, don’t hesitate to get in touch with us via our contact page. Alternatively, you can browse more of our specialist print services here.…

Valentine’s Day Cards

Posted On January 24, 2018 By Leave your thoughts

Valentine’s Day CardsAs February is quickly approaching, Valentine’s day is often the next event in the calendar. Some decide to keep Valentine’s day low key, whilst others are showered with extravagant gifts. However, one thing that many people choose to give are cards. Here we’ve put together a few Valentine’s Day card ideas, so that you can surprise your loved one on the 14th of February this year…

Personalise

When it comes to showing love and appreciation, it’s important to personalise your cards and gifts. Designing your own card, with your own personal message on the front or inside is a wonderful way to impress and create a sentimental touch.

Incorporate memories

Think of one of your most treasured memories as a couple – do you have photographs of this moment? If so, why not incorporate them into a Valentine’s Day card? Using personal photos of your favourite times together will allow you to reminisce and could even be framed afterwards.

Add a high-quality finish

Often people opt for high gloss or matte finishes on their shop bought cards. However why not think outside the box and add texture? At AB Print we provide a wide range of foil finishes including silk, patterned and pearlescent, to add that unique touch.

Overall, personalisation and quality are key to creating something special. With years of experience in creating greeting cards of all kinds, our team at AB print are here to help. To find out more, contact us on 01924 473481 or email us at enquiries@abprintgroup.com. Alternatively, you can use our contact form.

 

 

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What makes good POS Displays?

Posted On January 23, 2018 By Leave your thoughts

POS displays, also known as Point of Sale displays have multiple purposes within any retail business that has products on show for customers to buy. These purposes vary from informing, to directing, and to advertising. The design, size, and content of your businesses’ POS will also vary depending on the purpose, however most displays share a common outcome which is to essentially boost sales, or at least generate interest in a product, brand, or service.

Here, AB Print have outlined the fundamentals of what makes a good Point of Sale signage display so that it can carry out its job of informing, directing and advertising to your customers:

Eye-catching:

Signage that demands the attention of the eye has achieved the first necessity of good POS. This doesn’t necessarily mean that the display should be bombarded with multiple colours, as it may not match the brand identity of your business or the product/service you are promoting. Again, depending on the purpose, displays will vary in size; shelf talkers are narrower with room for one or two lines of text at a few words each, however an A5 sized POS at the till point has more room for text and imagery which can be used to generate attention and interest.

Balance between words and imagery:

As previously mentioned, the size of the display will also have an influence on the amount of words or images you have on the piece of signage. If the purpose of the sign is to inform customers of a new product, it may simply include an image of the product with clever design around it to make it stand out. The text could be as simple as the name of the product and “In stores now”. Having too many words is often a turn off for customers as attention can be lost. Likewise, the size of the images can take up too much of the display, thus suffocating the design. Retaining the customers interest in your brand, product or service is potentially the most difficult aspect of any method of advertising, but once you have generated a desire, the last step is to inform customers of the next course of action you want them to take.

What makes good POS Displays?

Call to action:

This can be as simple as instructing the customer to speak to a colleague for more information, or to add an item to their shopping trolley. The location of the POS will determine whether a call to action should be present or what it may say. For example, a sale sign in the front window may indicate which section of the store is discounted, but an item may just have a sale sticker attached to it indicating how much is knocked off the full price.

These are some of the basics to consider when designing the Point of Sale signage for your businesses. If this has helped you, and you are interested in setting up a POS campaign, contact AB Print on 01924 473481 or email enquiries@abprintgroup.com and we will be happy to help.…

The Advantages of Business Cards

Posted On January 18, 2018 By Leave your thoughts

For many companies, businesses and even freelancers in cities across Yorkshire, business cards are a nifty method of exposing your services. Depending on the service being provided, the essential components of a business card make it a bite-sized way to maintain and generate awareness.

The advantages of business cards

How are business cards beneficial to SME’s? What are the Advantages of business cards:

Size and ease of access:

Potentially the most enticing factor about business cards is their size. Varying in dimensions, most business cards are the size of a credit or debit card and can fit in wallets and purses. They don’t take up too much space on desks either and can be easily accessed by customers or clients. Sometimes the element that the business card can be forgotten about in a pocket or purse can work in your favour as a business, as at some point it will be pulled out thus sparking the memory of receiving the card.

Design flexibility

With modern printing services, the possibilities regarding how you can make your business cards look, feel, and even smell are endless. Options such as embossed print, glow in the dark, and even print by smell are available. Knowing how to use these options to fit the purpose of your business on a business card can go a long way to increasing the memorability of your company. It’s important that the basic design of the card should follow design principles that match the identity of your business however.

Personal

Most business cards are handed out physically by a representative of the business. This gives off much more personable connotations of you and your services if you’ve built up a rapport with the recipient. Building a rapport with clients and consumers will go a long way to increasing the saliency of your business or company.

Cheap

In comparison to more expensive methods of advertising, business cards are very cheap for the job that they do. Of course investing in flamboyant designs will evidently result in higher expenditure, but most standard sets will be at an affordable price.  

Taking this into consideration, the pros outweigh the cons when it comes to cost, time, and effectiveness. Business cards are relatively cheap to make when created in bulk, and with a little bit of thought at the beginning can be made to a high quality with the resources of a good printing service such as AB Print. All in all, they are a great tool for exposing your brand or business, and achieving saliency in your client, customer or audience.

At AB Print, we help you get the most from your business cards, with a wide variety of quality finishes available. Find out how we can help you by contacting us on 01924 473481, or using our contact form. Alternatively you can email us at enquiries@abprintgroup.com.…

New Year: Resolution

Posted On January 5, 2018 By Leave your thoughts

It’s a New Year for us too here at AB Print. To start off the year, we’d like to give you some tips on resolution. Not a New Year’s resolution though. Pixel resolution. Understanding pixel resolution can help you and your business when it comes to printing images and documents.

What is resolution?

The number of pixels in an image. There are two ways of expressing resolution:

  • Pixel Width X Pixel Height
  • Megapixels (pixel width multiplied by pixel height)

So, the resolution of our logo above is width 400 X height 400, or 160,000 pixels, alternatively expressed as 0.16 megapixels. With cameras, the higher the megapixel of photograph the camera can capture, the more pixels and thus more detailed and larger the image will be.

How does this relate to screen resolution?

Whether you have a laptop, phone, tablet or computer, each device has a screen set to a certain resolution; usually the bigger the screen, the higher the resolution.

So, if your monitor is set to 800X600 and you open an image that is 640X480, the whole image will be visible on screen, however if you were to open an image that is 1024X768, you may have to scroll across and upwards to view the rest of the image.

Why do I have an image with a large resolution but inadequate quality?

A factor influencing the quality of an image is the file format/type and file size. Saving a high resolution (1024X1024) image as a non-compressing file type such as .BMP or .TIF will ensure the quality of the resolution is maintained, but will require more data and memory space on your device to store. Conversely, saving a 1024X1024 image in a compressing file type such as .JPG will allow the file size to decrease, but the pixels of the image will be compressed to reduce the data required to save it. Often you may need photo editing software such as Photoshop to alter the file type.

I want to print an image that is 8.5 inches X 11 inches, how many pixels should it be?

The equation for calculating pixels involves another term known as DPI (Dots Per Inch, also known as Pixels Per Inch). Industry standard requirements would recommend 300DPI depending on the makeup of the image. For this, the digital image would need to be 300 times the inch ratio, as you are requiring 300 pixels per inch of the image; meaning the resolution should be 2550X3300. This file size is likely to be quite large, so it’s worth saving an uncompressed .BMP or .TIF version on an external hard drive, and using a compressed .JPG or .PNG file for digital distribution.

Hopefully this has provided a concise explanation into preparing images for print. If there are any more questions regarding image preparation for print, or our printing services, our skilled team at AB Print are locally based in Batley, West Yorkshire, and are on hand to deal with any queries. Give them a call on 01924 473481.…

Merry Christmas from AB Print!

Posted On December 18, 2017 By Leave your thoughts

2017 has been a great year for us here at AB Print. We’ve not only taken part in many great exhibitions throughout Yorkshire, including Brand Yorkshire, we have also worked with a range of clients on fantastic projects.

Some of our collaborations have included creating exhibition stands, and working with SF Leisure to design, print and construct the entrance and inside décor for an exclusive Ciroc event. We also worked with global brand, Steeper, to bring their new headquarters to life, and with Loop Marketing to create a unique, custom Point of Sale stand for Trek. Since then, we have been busy creating festive print materials for a range of clients around the country, as well as projects for the new year!

Timeline print

We would therefore like to take a moment to say a massive thank you to our brilliant team and to all our clients we have worked with this year. We have had one of our most successful years and it wouldn’t have been possible without these people. We can’t wait to see what 2018 brings and we hope everyone enjoys their Christmas break!


Merry Christmas and Happy New Year!…

Design advice as the year draws to a close

Posted On December 17, 2017 By Leave your thoughts

As the year draws to a close, offices and businesses around the Yorkshire region will be wanting to finish their projects and reports with haste before taking a well needed break over Christmas. For some businesses, you may be competing with other companies to secure last minute sales, whilst others will be preparing to set up plans and campaigns for the New Year. Regardless, every business will want to improve their brand equity, and there are methods of using print which can contribute to this heavily.

Despite evolution of digital communication rivalling physical print work, technological advancements have had benefits on print allowing methods such as glow in the dark, thermosensitive print, and embossing/debossing. These are just a few of the specialist styles of print services available at AB Print. Using a method such as one of these specialist styles that ties in well with your brand identity and the purpose of the publication will increase the saliency of your brand or business within the recipient’s memory.

Sensory marketing is an underused style of print and is a clever way of attracting attention. For example, imagine your business sells scented candles at a Christmas market and has ‘scratch and sniff’ flyers available for passers by to take home. Whilst the candle may not be bought at the market, 5 could be ordered online at home by the customer.

For businesses considering their options in terms of print for the New Year, special styles such as embossing and debossing can portray a professional, high end look and feel for your brand or service. These styles would be ideal for business cards, POS and box packaging.  We like to control our projects in house; as a result, our Heidelberg Cylinder SB helps us focus on die-cutting, creasing and embossing projects, to make sure they’re finished to the highest possible quality for your business.

If the style fits with the purpose and identity of the business, trying an alternative printing service can improve brand awareness, and help stand out against competitors. AB Print have a variety of print services, specialist or basic, that can improve the appearance, identity, and personality of your business. Get in touch with us here to enquire about any of our services.…

New Business Cards for 2018!

Posted On December 11, 2017 By Leave your thoughts

As the year is ending, you’ll be running low on business cards. You may even want to change the design or branding of the ones you’ve been using so that you can enter the new year with a new and improved image for your business, to increase your motivation levels and have an even more successful 2018.business cards

Ensuring you have a good business card is the key to attracting new clients – if it looks impressive, chances are they’ll assume your business is the same too, leaving them wanting to know more.

At AB Print we have worked with many businesses over the years to create a variety of impressive business cards. Therefore, we have put together a few tips on how to design your new business card, to utilise the resources you have, and to grow your brand in the new year:

1) Use special finishes – One way you can make your business card stand out is to give it a special finish such as, foil blocking, spot-UV and metallic inks. This will give your card a professional yet quirky look, and help it shine brighter than the rest.

2) Cut into your card – This method of creating cards will add a fun touch as you can indent small designs onto your business cards, making them unique and memorable. This could be key in representing the creativity of your business and show that you like to “think outside the box”.

3) Minimalistic designs – Creating a card that communicates the message of your business, and who you are, clearly and effectively is key. After all, people like to find the information they need as quickly as possible. Keeping the design simple but leaving the recipient wanting to know more is also important as they are only small, meaning space is limited.

AB Print are based in Batley and serve clients throughout Yorkshire and the North of England. We work with companies to ensure their brand message is clear across all their marketing materials including business cards and other printed stationary. For more information about our services or if you’d like to enquire about new business cards for 2018, please do not hesitate to get in touch today on 01924 473481.…

Yorkshire Cancer Research is our chosen Christmas Charity!

Posted On December 6, 2017 By Leave your thoughts

Here at AB Print, we like to acknowledge all our customers for utilising our specialist print services. This Christmas, we are proud to announce that AB Print are sponsoring a trusted customer and a great cause, Yorkshire Cancer Research.

In Yorkshire, there is a higher mortality rate from cancer than that of any other county in the country, and as a result Yorkshire Cancer Research have set a goal to ensure by 2025, that 2000 more patients in the region survive cancer year on year. This can only be achieved through donations from partners, businesses and communities around Yorkshire, and AB Print are repaying Yorkshire Cancer Research’s challenging work by further supporting them this Christmas.

Should you wish to follow us in donating to this fantastic cause, the easiest method is to use the charity website; https://yorkshirecancerresearch.org.uk/oneoffdonation/.

As opposed to the traditional Christmas card, AB Print and Yorkshire Cancer Research would like to encourage businesses around the region to decorate their offices using this Christmas poster.

Yorkshire cancer research

The more donations Yorkshire Cancer Research receive, the more the charity will be able to fund ground-breaking research and treatment. 

Yorkshire Cancer Research is the region’s very own cancer charity, helping the people of Yorkshire avoid, survive and cope with cancer. It is the only charity dedicated to addressing specific cancer problems in Yorkshire, by funding research projects right here in our region. Visit www.ycr.org.uk to find out more about this fantastic Yorkshire charity. For examples of how Yorkshire Cancer Research have impacted lives in the region, visit: https://yorkshirecancerresearch.org.uk/thankyou/.

AB Print would like to wish Yorkshire Cancer Research every success in their commitment to such a great cause, and we look forward to continuing to work with them in the future.…