Latest Posts

How AB Print can help you promote your Black Friday sales

Posted On November 13, 2017 By Leave your thoughts

Whether you’re a retailer or a local business in Yorkshire, the winter season provides several opportunities to increase exposure, whether it is to a commercial or corporate market. With Halloween and Bonfire Night out of the way, the next occasion to prepare for is Black Friday.

High street stores and chains across the region will be sure to bombard their regular customers with emails and targeted messages through social media. However, having a balance between print and digital can help earn trust and reliability amongst your target market, as it demands the attention of the recipient. Tangible, well-designed leaflets can have more of an impact on your audience than a wordy email that goes straight into the spam folder.

During the winter period there are bound to be plenty of events where you can set up an exhibition or put up a banner advertising your business, and here at AB Print, we have the resources, expertise, and solutions to help. Whether it’s at a winter wonderland, or a local ice-skating rink, our team are on hand to assist you in promoting your services in time for Black Friday and Christmas.

Supporting your digital campaigns with quality, consistent print work delivers a sense of reliability and professionalism amongst your target markets. Based in Batley, West Yorkshire, AB Print specialises in providing this professionalism throughout areas in Yorkshire such as Leeds, Huddersfield, Bradford and Wakefield, as well as businesses located elsewhere in the North of England.

To find out more about how we can help you promote your business, please contact us on 01924 473481.…

Christmas and New Year Gift Ideas

Posted On November 9, 2017 By Leave your thoughts

Now that the festive season is quickly approaching, it’s time to think about what gifts to get your colleagues and customers. These gifts don’t necessarily have to be overly extravagant, but simply thoughtful and creative. They will not only be a nice token to wish the people you work with a Merry Christmas and a Happy New Year, but they will also make you stand out amongst your customers so that they remember why they worked with you in the first place.

Here at AB Print we have worked with many businesses over the years to produce unique cards and gifts for every occasion. These include personalised Christmas cards, gift boxes and scratch card flyers. Personalised items like these are often popular amongst many businesses as they are a great way to round off the year by thanking customers.

Christmas and New Year Gift Ideas

Another popular gift are calendars for the new year. These can also be personalised and made for any purpose, including for the wall or a desk. Calendars are a particularly good gift for office based professionals, as they will be used regularly and if this is a client, this means they will see your name on a daily basis.

 

AB Print are based in Batley and serve clients throughout Yorkshire and the North of England. If you are looking for printed items for the Christmas and New Year season, please do not hesitate to contact one of our team today on 01924 473481. …

AB Print Work with Global Brand, Steeper

Posted On October 25, 2017 By Leave your thoughts

At AB Print, we get to work on many exciting client projects and our latest project with Steeper, was no different. As a global business, Steeper is a leading manufacturer of innovative prosthetics, orthotic and assistive technology products, and services. Having recently moved into their Leeds headquarters, they chose us to help them with their branding throughout the building as well as produce company brochures.

Steeper

Using Foamex, a high quality and versatile PVC foam sheet, we produced most of the signage and print for the inside of their headquarters. The designs creatively represent the story of how Steeper came about over 100 years ago, the pillars of the brand, the Steeper mission, and a timeline of company milestones within an eye-catching geometric print using their company colours.Timeline print

Printed Wall Vinyls

In addition to the wall prints produced, large canvas prints were made with company branding and facts to create personal and informative wall features.  Door signs were also made for the offices as well as wording on the entrance door, which was crafted by CAD cutting printed wall vinyls. A Perspex plaque with cad cut letters was also produced to welcome visitors to the Steeper headquarters.

Finally, branded brochures were made to provide company and industry news. This is a service which is popular amongst many of our clients as our in-house production means we can tailor styles and finishes to match any requirements whilst maintaining quality and value.

Canvas Prints

Brochures

Overall, it was great to oversee this project from start to finish, helping bring a blank canvas to life and personalise the building with Steeper’s strong brand.

AB Print offers a fully comprehensive in-house service that produces excellent quality, value for money print work. For a print company offering a complete service in high quality printing, please do not hesitate to contact us on 01924 473481, or email us at enquiries@abprintgroup.com.…

Why use AB Print for Brochure Printing?

Posted On October 23, 2017 By Leave your thoughts

AB Print has a well-established reputation for providing high-quality brochure printing. We have years of experience in this field and have helped clients across Wakefield, Huddersfield, Leeds and the surrounding areas produce great brochures and other printed publications. Here are some of the reasons AB Print can offer such a good service:

In-house production

We pride ourselves on our in-house production as it means that a high-quality product can be guaranteed. Staff can walk between machines to check on jobs and colour consistency, and ensure that orders are turned around quickly. Keeping everything on site also allows us to offer great value prices across our brochure range.

Bespoke designs and packages

We encourage the businesses we work with to come to us with their ideas and we enjoy working with clients to create the perfect product that fits their brand. We offer a range of finishing options which means you can tailor designs and packages to suit your business’s individual needs. Providing us with the exact size, finish, and number of brochures you want also allows us to give you a competitive quote for your brochure printing too.

Location

Our location in Batley, Yorkshire makes us ideally placed for brochure printing in Wakefield and Huddersfield, as well as the surrounding areas. We serve clients across the region and have produced print products for clients in Leeds, Bradford, Halifax and beyond. We also fulfil brochure printing orders for companies throughout the UK who trust us to deliver on time, every time. 

AB Print offer a wide range of printed material including product brochures, catalogues, annual reports, match day programmes, “what’s on” guides and installation booklets. We can produce brochures in a variety of sizes too. To speak to us in more detail about your requirements, please get in touch with our team today on 01924 473481.…

Top reasons direct mail is better than E-marketing

Posted On October 16, 2017 By Leave your thoughts

When it comes to communicating with your clients there are a lot of things you can do; social media, e-marketing, events and direct mail.

Direct mail has had a resurgence over the past year or so, and at AB Print, we have listed a few reasons why this might be the case.

Higher delivery rate

Whilst sending an email is an easier thing, the delivery rate and open rate is only around 50% at bets. However, direct mail gets delivered and almost everyone opens their post meaning that worst case scenario, they just see your logo. With more and more people getting more emails every day, an email can also get lost, but there is something satisfying about sitting down and reading a letter. On average, people get around 50-100 emails a day, but when was the last time you had that many bits of post? As a result, direct mail stands out from the crowd.

Noticeable

When it comes to email marketing, you have to entice someone with the subject line. With Direct Mail, when you open it, you see the whole campaign straight away. It is also 3D, meaning you can use spot varnishes, touch and feel, and scratch and sniff to help bring it to life and keep you noticed in the eyes of clients and potential customers.

Direct Mail lasts longer

People will often keep post on their desk, rather than moving it to the spam/trash or deleted folder straight away. This means your brand has greater longevity and is getting seen after you send the campaign.

Higher response rates

Direct mail always outscores email marketing for a response, and it is also perceived to be more trustworthy than an email. Reports also show that people prefer direct mail rather than being marketed to via a mailbox approach. As a result, rates are higher from direct mail, with people often doing more of what the sender is trying to achieve.

If you are contemplating sending some direct mail in the next few months and would like a trusted printer to get it ready for you, please do not hesitate to get in touch on 01924 473481. We offer competitive pricing, high quality and work with many leading brands providing a similar service.

 …

What makes a good business card?

Posted On October 2, 2017 By Leave your thoughts

A business card can serve as a great reminder of your product or services to a potential client. It can encourage them to get in contact with you, arrange a meeting and discuss a deal. It is therefore vitally important that your business card contains all the necessary information and encouragement needed for them to send an email or make that call.

Correct contact details

It is vital that all the contact details given on the card are correct. Make sure that your work email and telephone number are included, along with your company’s website address so that customers can search for further information online if they wish. Depending on the type of business you are, links to social media campaigns may be useful too.

Correct spelling and grammar

As well as encouraging action, a business card can also dissuade people from buying if there are mistakes in the text. Errors suggest a lack of professionalism and poor attention to detail, putting potential customers off. Make sure you get someone to proofread the content of the business card before it goes to print.

Consistent brand image

Business cards are one of a variety of ways that you can promote your brand and communicate its message. It’s important that all aspects of your brand are consistent to have maximum impact so it’s advisable to use the same colour scheme and font as other printed or online material.

AB Print are based in Batley and serve clients throughout Yorkshire and the North of England. We work with companies to ensure their brand message is clear across all their marketing materials including business cards and other printed stationary. For more information about the services we provide please get in touch today on 01924 473481.…

We are hiring!

Posted On September 25, 2017 By Leave your thoughts

At AB Print, we have had success in the Printing industry for many decades, which is not only a testament to our skills and expertise, but also to the quality of our team. In order to continue to produce our high-quality print work, it has meant our teams have been ever expanding, and this has not stopped just yet. We are currently looking to hire experienced Sales Executives to join the friendly team!

Following the recent extensive investment into the company, including on new high-tech equipment, we are now looking for a highly motivated, enthusiastic and professional sales person to join the team with experience and a passion for sales.

If you are interested in joining the team and feel you would be the right person for this role, or you know of anyone who is, please contact Alan Goodall, Group Commercial Manager on 01924 473 481, for an informal chat to find out more.

We are proud to be a company that is built on the skills, expertise and personalities of those who work here and believe this contributes to the excellent team atmosphere we have nurtured here at AB Print.…

Come and see us at Brand Yorkshire!

Posted On September 25, 2017 By Leave your thoughts

It’s that time of year again – time for The Brand Yorkshire Conference 2017! Taking place on Thursday 5th October, this is a fantastic event where businesses across Yorkshire exhibit their services, and this year we will be on Stand 69!

Being held in the Pavilions of Harrogate, this is always a popular event with over 1500 people attending last year. As specialists in print media, including over four decades of experience in exhibition materials, branding is at the centre of what we do. We understand the importance of a good brand and how this can be used to create awareness and as a key communication tool to connect with customers.

At AB Print, we work with many high-profile clients across the country and we enjoy exhibiting at different events like Brand Yorkshire. We believe it is not only a great opportunity to meet and build relationships with other businesses in the area, it is also an excellent opportunity to show case our work and to celebrate the talent around Yorkshire.  

AB Print offer a range of high quality printing services to help your brand stand out from the crowd. To learn more about our services please don’t hesitate to get in touch by calling 01924 473481. Alternatively, come and visit us on Stand 69 at Brand Yorkshire next month!

 …

Top gifts to make sure your customers don’t forget about you

Posted On September 22, 2017 By Leave your thoughts

When it comes to printed items, lots of people think of the usual stuff; business cards, posters, signs etc. However, there are many other things that we at AB print can do to make sure your clients never forget about you.

Below, we have listed some of our top items that can ensure your clients will be seeing your brand on a constant basis.

Pen Holders

Printed pen holders are a great way for your customers to see your brand logo every day. Lots of offices have a clean desk policy so every morning and night, they will be utilising the pen holder with your brand on. High quality penholders often remain on the desk for a long time, much longer than the service your client originally had with you. Seeing your brand will therefore increase the chances of them repeat purchasing.

Calendars

Calendars, like pen holders, are another way to make sure your clients see you every day. Many office- based professionals will have a desktop calendar of some sort and use it regularly. With this however it is vital to send them to the client before any of their other suppliers do, so that they choose yours first. Once they have started to fill in dates, there will be a huge reluctance to change to another company’s calendar.

Pads/Post-it

Almost every employee will make notes at some point and when they do, you want them to see your brand. Pads and post-it notes are great giveaway items as well and unless something dramatic changes, you can order in bulk with your details on to give out over a period of time. Get it right, and your clients will be taking notes and writing on your pads for a long time. They may even take them to another client which could lead to further opportunities for them to talk about your business.

If you are looking for printed items to make sure your clients see your brand regularly, please do not hesitate to contact one of our team today on 01924 473481.…

AB Print work with SF Leisure for premium vodka brand

Posted On September 20, 2017 By Leave your thoughts

At AB Print we work with many exciting and high-profile clients with the aim of bringing their brands to life, and our latest project was no different. Working with SF Leisure, the UK’s leading supplier of night time and corporate event entertainment, we had the opportunity to create beautiful design and print work for the premium vodka brand, Cîroc.

ciroc

Working with SF Leisure throughout the entire design process, beginning with concepts and ideas all the way through to the completed project, meant that this was an exciting project involving a lot of time and detail to ensure that this unique event, which took place last month, represented the Cîroc brand.

When it came to creating the entrance to the event, we produced a stencil to reflect the Cîroc branding which we used to create the white and blue carpet walkway. Alongside the walkway, we also helped shape and print the Cîroc wording and logos onto the burners. It was important to create an eye catching and stylish entrance finished to a high quality which we believe we successfully achieved alongside the team at SF Leisure.

Inside the event, one of the central features was the extravagant glitter ball. This was a unique concept which we designed and created, starting with cutting out the materials and inserting lights into the inside of the ball, as well as printing the curved panel inside the ball promoting the Cîroc brand. This was cleverly made to display the Cîroc vodka bottles, glasses, and ice, which added a special touch.

The inside of the venue was also lit up beautifully, and another unique feature which contributed to this were the Cîroc logo projections on the walls. These were also made by ourselves by CAD cutting a 25mm Perspex disc before printing the wording on to be used by the projector.

Finally, for behind the scenes storage, we printed the Cîroc logo onto the carry cases using CAD Cut Vinyl Printing, leaving a high quality and clean looking design alongside the consistent branding throughout the event.

To see more of the event, check out this Video!

AB Print offers a fully comprehensive in-house service that produces excellent quality, value for money print work. For a print company offering a complete service in high quality printing, please do not hesitate to contact us on 01924 473481, or email us at enquiries@abprintgroup.com.

 

 …