Latest Posts

We are hiring!

Posted On September 25, 2017 By Leave your thoughts

At AB Print, we have had success in the Printing industry for many decades, which is not only a testament to our skills and expertise, but also to the quality of our team. In order to continue to produce our high-quality print work, it has meant our teams have been ever expanding, and this has not stopped just yet. We are currently looking to hire experienced Sales Executives to join the friendly team!

Following the recent extensive investment into the company, including on new high-tech equipment, we are now looking for a highly motivated, enthusiastic and professional sales person to join the team with experience and a passion for sales.

If you are interested in joining the team and feel you would be the right person for this role, or you know of anyone who is, please contact Alan Goodall, Group Commercial Manager on 01924 473 481, for an informal chat to find out more.

We are proud to be a company that is built on the skills, expertise and personalities of those who work here and believe this contributes to the excellent team atmosphere we have nurtured here at AB Print.…

Come and see us at Brand Yorkshire!

Posted On September 25, 2017 By Leave your thoughts

It’s that time of year again – time for The Brand Yorkshire Conference 2017! Taking place on Thursday 5th October, this is a fantastic event where businesses across Yorkshire exhibit their services, and this year we will be on Stand 69!

Being held in the Pavilions of Harrogate, this is always a popular event with over 1500 people attending last year. As specialists in print media, including over four decades of experience in exhibition materials, branding is at the centre of what we do. We understand the importance of a good brand and how this can be used to create awareness and as a key communication tool to connect with customers.

At AB Print, we work with many high-profile clients across the country and we enjoy exhibiting at different events like Brand Yorkshire. We believe it is not only a great opportunity to meet and build relationships with other businesses in the area, it is also an excellent opportunity to show case our work and to celebrate the talent around Yorkshire.  

AB Print offer a range of high quality printing services to help your brand stand out from the crowd. To learn more about our services please don’t hesitate to get in touch by calling 01924 473481. Alternatively, come and visit us on Stand 69 at Brand Yorkshire next month!

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Top gifts to make sure your customers don’t forget about you

Posted On September 22, 2017 By Leave your thoughts

When it comes to printed items, lots of people think of the usual stuff; business cards, posters, signs etc. However, there are many other things that we at AB print can do to make sure your clients never forget about you.

Below, we have listed some of our top items that can ensure your clients will be seeing your brand on a constant basis.

Pen Holders

Printed pen holders are a great way for your customers to see your brand logo every day. Lots of offices have a clean desk policy so every morning and night, they will be utilising the pen holder with your brand on. High quality penholders often remain on the desk for a long time, much longer than the service your client originally had with you. Seeing your brand will therefore increase the chances of them repeat purchasing.

Calendars

Calendars, like pen holders, are another way to make sure your clients see you every day. Many office- based professionals will have a desktop calendar of some sort and use it regularly. With this however it is vital to send them to the client before any of their other suppliers do, so that they choose yours first. Once they have started to fill in dates, there will be a huge reluctance to change to another company’s calendar.

Pads/Post-it

Almost every employee will make notes at some point and when they do, you want them to see your brand. Pads and post-it notes are great giveaway items as well and unless something dramatic changes, you can order in bulk with your details on to give out over a period of time. Get it right, and your clients will be taking notes and writing on your pads for a long time. They may even take them to another client which could lead to further opportunities for them to talk about your business.

If you are looking for printed items to make sure your clients see your brand regularly, please do not hesitate to contact one of our team today on 01924 473481.…

Ciroc event

AB Print work with SF Leisure for premium vodka brand

Posted On September 20, 2017 By Leave your thoughts

At AB Print we work with many exciting and high-profile clients with the aim of bringing their brands to life, and our latest project was no different. Working with SF Leisure, the UK’s leading supplier of night time and corporate event entertainment, we had the opportunity to create beautiful design and print work for the premium vodka brand, Cîroc.

Working with SF Leisure throughout the entire design process, beginning with concepts and ideas all the way through to the completed project, meant that this was an exciting project involving a lot of time and detail to ensure that this unique event, which took place last month, represented the Cîroc brand.

When it came to creating the entrance to the event, we produced a stencil to reflect the Cîroc branding which we used to create the white and blue carpet walkway. Alongside the walkway, we also helped shape and print the Cîroc wording and logos onto the burners. It was important to create an eye catching and stylish entrance finished to a high quality which we believe we successfully achieved alongside the team at SF Leisure.

Inside the event, one of the central features was the extravagant glitter ball. This was a unique concept which we designed and created, starting with cutting out the materials and inserting lights into the inside of the ball, as well as printing the curved panel inside the ball promoting the Cîroc brand. This was cleverly made to display the Cîroc vodka bottles, glasses, and ice, which added a special touch.

The inside of the venue was also lit up beautifully, and another unique feature which contributed to this were the Cîroc logo projections on the walls. These were also made by ourselves by CAD cutting a 25mm Perspex disc before printing the wording on to be used by the projector.

Finally, for behind the scenes storage, we printed the Cîroc logo onto the carry cases using CAD Cut Vinyl Printing, leaving a high quality and clean looking design alongside the consistent branding throughout the event.

AB Print offers a fully comprehensive in-house service that produces excellent quality, value for money print work. For a print company offering a complete service in high quality printing, please do not hesitate to contact us on 01924 473481, or email us at enquiries@abprintgroup.com.

 

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The importance of a good brand

Posted On September 8, 2017 By Leave your thoughts

AB Print knows that business printing work is more than just a way to tell customers what you do – it should be an integral part of your branding strategy, and as such, should create and strengthen awareness of your company presence in the minds of your potential consumers.

Marty Newmeier, in The Brand Gap, explains branding as “a person’s gut feeling about a product, service, or company.” Branding, then, is more than just a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (Wikipedia), but is the emotional response evoked by the logo, or design.

Branding is what sets your company apart from others in the same field, but it is also the way a business manages how customers or clients feel about the company. AB Print produces a full range of top quality branding-focused promotional material, from business cards to exhibition panels.

Studies have shown, that even when the state of the economy is not buoyant, people will be willing to pay more for a brand that they identify with. The ‘feel good factor’ evoked by effective company branding is more important, and more highly valued by consumers, than the persuasive effect of competitive pricing. To survive in a difficult economic climate, clearly it is crucial to pay attention to your company branding, to ensure that it creates the image and the response from consumers that you intend.

AB Print has the print technology to ensure your company branding is supported and enhanced through all your printing work. Whether your branding is on a simple business card, or on more sophisticated promotional material, AB Print produces consistent high quality print work that prioritises quality. Colours will be uniform for your logos, and your brand image will be strengthened by the quality of print produced in-house at AB Print in Batley.…

How to choose a good printing company

Posted On August 24, 2017 By Leave your thoughts

AB Print advises that choosing the right print company for your printing work is crucial to creating a good image for your business. There is a vast choice of print companies, from the local print company offering low-cost, basic printing services, to the global online print company that will fulfil your order speedily from a distance. AB Printing offers the best of both worlds. Our Yorkshire print works allows us to offer a complete and comprehensive print service, with a personal level of service that is second to none.

To ensure your chosen print company will fulfil your expectations, AB Print recommends you check the quality of their recent work. Print should be clear and sharp, without smudging, and colour across company branding should be uniform.

Check their environmental statement, to ensure that your business will be connected with a company that chooses, as AB Print does, environmentally sustainable ways of working.

Check the reputation and customer references of your chosen print company, and their customer service structure. AB Print is committed to an impressive level of customer service that sees your print job through in-house from start to finish.

Check that your chosen print company will be using the most cost-effective and efficient method of printing for your job, to ensure you invest your printing budget most effectively. Digital printing is good for low cost, fast printing on 200 or fewer copies. For larger quantities, your print company should be steering you towards litho printing, which works out cheaper for larger quantities and produces higher quality print with the option for special finishes or print effects. AB Print is equally skilled in litho, digital, and screen-printing techniques, and offers standard and specialist finishing services, and web support, with consistency of colour, and high quality service throughout.

AB Print offers a fully comprehensive in-house service that produces excellent quality, value for money print work. For a print company offering a complete service in high quality printing, check out the print experts at AB Print.…

What printed materials should you take to your event

Posted On August 21, 2017 By Leave your thoughts

Whatever type of event you are going to, you should always be prepared with marketing tools and props. You should use the opportunity to showcase your company and your brand, and this can be done with a range of printed materials. Regardless of what specific type of material you bring, the very fact that you have taken the time and initiative to invest in them shows signs of a well-prepared, well-structured business with a clear understanding of organisation and branding. All of which are traits that a future client can have confidence investing into.

A business card is essential for any business event as they have the potential to increase sales, expand your customer base, and extend your client portfolio. Business cards enable you to act on conversations with potential new clients and can be the kickstart the beginning of a lucrative business relationship. Also, it doesn’t matter what type of corporate event or exhibition you are at, business cards can be taken anywhere thanks to their size and portability.

Business cards are printed using digital printing, this type of printing is effective for quick turnarounds of large orders. It can print onto a range of card that range between 60gsm and 400gsm depending on how strong and durable you want your product to be.

Stationary is another effective marketing tool as they don’t get thrown away as often as business cards do. Instead they can be used on a daily basis by your clients and therefore have the power to continue to market for you even after the event. They usually stay in business environments and cleverly capitalise on the fact companies will always need stationary close to their desks.

Exhibition stands

If you are exhibiting at an event or conference then you will need a high-quality display to accompany your exhibit. If you produce a creative and attractive sign you can help your business stand apart from the competition. The benefits of investing in a display or sign are almost endless for a business, providing they are professionally designed and produced.

Printed materials are a great way of promoting your product, your service, your company and your brand. At AB Print all printing service including, Litho, Digital and screen printing are all done under the same room. AB’s ability to print everything in-house means they can maintain control and quality throughout all its services. For more information call 01924 473481.…

Business Cards still matter and here is why

Posted On August 11, 2017 By Leave your thoughts

Despite businesses all over the world going more digital, business cards are still an important offline tool to be used to attract new business and ensure you have the most up to date contact information.

At AB Print, we understand the importance of a good business card, and have been helping companies all over Yorkshire make sure theirs stands out the best. Below, we have listed some top reasons why business cards still matter.

Digital swapping of data is impersonal

Despite access to so much data online, people still do business with real people and the chances are when you swap business cards, you have had a good conversation, eye-to-eye, which means your connection is already starting to develop.

A very effective marketing tool

Having business cards with you at all times can ensure that when an opportunity arises itself, you can take advantage. It is a good idea to keep some in a wallet or a bag that you take everywhere so that you are always prepared. Nothing looks quite as professional as brining out a business card at the end of a meeting.

Its represents you and our brand

A business card is the first representation of your brand so it neds to look smart. A memorable business card does a lot more than just provide your contact details. It can show off your quality, your style, what you stand for, your attention to detail and much more. Make it creative and people will remember you for all the right reasons. Get it wrong and it could harm you later down the line.

Invest in it

There are options for cheap business cards, but cheap business cards look cheap. Invest in yourself and your business and get some high-end quality business cards that will last, look good and feel good. You wouldn’t drive round in an old car for your meetings, or turn up in a t-shirt and shorts, so why leave a cheap unprofessional business card?

If you would like to know more about how business cards can work for you, or would like some business cards printing for yourself or work colleagues, please do not hesitate to get in touch with our team on 01924 473481.…

New sales executive wanted!

Posted On August 8, 2017 By Leave your thoughts

AB Print are looking for a new Sales Executive to join our expanding team!

From litho printing to digital printing, from screen printing to specialist print finishing, we’ve invested heavily in plant and equipment over the years, backing up our commitment to control as much as possible under one roof.

Following the recent extensive investment, we now have a fantastic opportunity for an experienced sales person to join our team. If you are that person or you know of anyone who fits the bill please contact Alan Goodall, Group Commercial Manager on 01924 473 481, for an informal chat to find out more about the role.

We are proud to be a company that is built on the skills, expertise and personalities of those who work here and believe this contributes to the excellent team atmosphere we have nurtured here at AB Print.

If you are interested in joining the team and want to find out more information about the role, do not hesitate to get in touch.…

How can you impress the most at events using printed material?

Posted On July 31, 2017 By Leave your thoughts

AB Print Group has over 40 years’ experience in producing point of sale and printed material for a successful exhibition presence, and our innovative designers are well aware that this is absolutely an area where impact is everything. Savvy customers like our high-quality work teamed with value for money costing, so with a view to getting maximum effect for your marketing budget, here is our guide to using point of sale and printed materials to cause a stir at your next trade event.

  • Get attention. If your trade stand is surrounded by your competitors, you will be relying on your point of sale printed material to grab the attention of potential customers. Banner stands place your logo above the crowd, leaving space on your stand for posters, leaflets, and flyers.
  • Use a QR code. Placing a QR code on your printed material provides a link to your customers, inviting them to visit your website, or take up an offer.
  • Emphasise your company colours and logo. A fully printed backdrop or large curved banner stand will make your company colours stand out without taking precious stand space away from your point of sale or printed material.
  • Be innovative with your posters. Instead of a single poster design, try a series of posters, each showing a different aspect of your company message, linked by the company colours and logo.
  • Promotional gifts. This is a sure way to get your customers’ attention, and provides an opportunity to give out your printed material. AB Print Group can help you choose promotional gifts to attract the customers you want.
  • Be unique. It could be worth spending a little more to stand out from the crowd.

The design team at Batley based AB Print Group can produce eye catching and exciting new point of sale and printed material for your next trade show.a…