Latest Posts

3 Tips for Preparing your Brand for Christmas

Posted On October 19, 2018 By Leave your thoughts

With a dramatic increase in consumer spend over the Christmas period, it’s no wonder retailers strive to create the most extravagant Christmas themed branding in order to attract customers. However, incorporating a festive touch into any business can be beneficial.

Christmas is a time of year that many people enjoy, so creating Christmas themed materials, such as personalised cards are a great way to gain extra exposure as well as an opportunity to give something back to your clients.

Not only is it an excellent time of year to get creative with colours, designs and finishes for your branding and merchandise – it’s a chance to really stand out in your area and at networking events. To help you fully utilise the festive season for your branding, we’ve put together a few tips to inspire your creativity!

  1. Personalisation – When creating Christmas cards, brochures or flyers, it’s important you give your designs some character. Your clients will appreciate the personal thought put into your designs, plus using a basic template could come across as dull or boring. If your company is creative, it’s crucial you place some personality into your Christmas branding to represent your team.
  2. Make it different – Personalisation can be unique, however there are a few other additions you can incorporate to make your Christmas branding stand out. For example, AB Print offer a range of printing finishes, including glow in the dark and everyone’s favourite, scratch n’ sniff. These are fantastic opportunities to bring some life to your cards and designs. Why not consider a Christmassy scent, such as cinnamon or gingerbread? You could even get really creative and choose twelve… “The 12 Scents of Christmas!”
  3. Quirky Messages – Finally on our list is a fun and quirky message. Christmas cards are renowned for silly jokes and puns, which is why creating one that’s personal to your brand is a fantastic way to show your fun side. Brainstorm around the office to see who can come up with the best business-related pun. You can then use this across your brand, such as on social media, your website, on flyers and in cards.

Christmas cards

AB Print specialise in a range of finishes and printing services, suitable for the most unique and bespoke designs. If you’ve got a Christmas project for us, get in touch today on 01924 473481 or email us at enquiries@abprintgroup.com.

 

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How Can Branded Stationery Benefit My Business?

Posted On October 8, 2018 By Leave your thoughts

When it comes to your business, branding is everything. Ensuring that you have an identifiable brand that reflects your company’s values is key. Your branding is how consumers recognise your business – failure to provide consistency can lead to confusion and an untrustworthy image.

branded stationery

It’s true that the little things really do count. Taking small steps with your branding such as featuring your logo on mugs or the walls of your office can really make a difference. Another effective way to promote your business is through branded stationery. Branding simple items such as pens will benefit your business in the following ways:

  1. Networking – Attending networking events or exhibitions is a great way to gain exposure for your business. You’re not only meeting potential clients, but by handing out free items such as pens, notebooks and mugs, you’re providing potential prospects or clients with something material that they can remember you by. Plus…who doesn’t love a free pen?
  2. Inexpensive – Using extravagant marketing strategies such as billboards, vehicle livery and branded uniforms can be expensive. Stationery is an effective and low-cost way of putting your business’s name out there.
  3. Professionalism – Like we said before, the little things really do count. In order to attract and retain customers, you must build trust. The efforts you go to for your business will not only show dedication but pride too. Demonstrating how passionate you are about your business through small branding tools will also separate you from your competitors.

branded stationery

Based in West Yorkshire, AB Print specialise in a variety of printing services, from branded stationery, business cards, all the way to exhibition stands.

branded stationery

If you’d like more information on our services, give us a call today on 01924 473481 or email us at enquiries@abprintgroup.com.…

Meet ‘Our Leslie’!

Posted On September 27, 2018 By Leave your thoughts

At AB Print, we take our green credentials very seriously which is why for more than a decade we have remained committed to an in-depth environmental policy, to reduce the environmental impact of the printed matter we manufacture. This is not only essential to the environment, it also makes good business sense.

One way we do this is by generating our own energy through our on-site wind turbine, also known as ‘our Leslie’, who has been working overtime lately with some gusty south westerlies, not forgetting storm Ali which generated some serious wattage.

leslie - wind turbine

Other ways we do this include eliminating Isopropanol/alcohol from the press room and recycling any wasted paper which not only provides us a small return, we’re safe in the knowledge it’s being re-pulped and finding its way back into the paper chain.

Moving forward, we are looking to modernize our offices, producing more of an open space to create a communal sales and estimating area. Our MD, Alan Williamson, and Sales Director, Alan Goodall, will also be accompanying the team in this space; this will be great for sharing knowledge as we develop the team. In terms of improving our environmental impact whilst undergoing this maintenance, we are looking into installation of LED lighting to increase energy efficiency.

Adopting best practice and ‘doing the right thing’ has always been important to us, including using FSC certified material. Our promise is that we will continue to improve environmental efficiencies in all areas of our business by:

  • Raising our team’s awareness through ongoing education and training
  • Encouraging innovative and practical energy saving ideas for all employees
  • Selecting suppliers with strong environmental research and development policies

Overall, having a responsible approach to energy conservation and waste is extremely important to us at AB Print and we hope to continue looking at ways to develop this. To find out more about AB Print and our variety of printing services, please do not hesitate to give us a call on 01924 473481 or email us at enquiries@abprintgroup.com.

 

 

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Mark joins the team!

Posted On September 27, 2018 By Leave your thoughts

Over the last few months, our team have continued to get stronger, not only in ability but also in numbers! Our newest recruit, Mark, has joined the sales team as an Account Manager and we are thrilled to have him!

Although new to the role of sales, Mark has worked in the printing trade for over 30 years, beginning his career as an Apprentice Printer. Following this, Mark worked for a new commercial printing company, where he quickly worked his way up, gaining experience in all departments before becoming heavily involved in the Desktop publishing (DTP) revolution. This allowed Mark to enhance his expertise in pre-press, and workflows to automate and streamline the varied file types that were coming from many different software applications.

In addition to this, Mark was one of the first in the UK to attend and complete the Pantone Accreditation Programme. Mark’s knowledge and understanding of colour and colour management ensured predictability in an era when the industry needed to standardise itself, giving customers reliability, predictability and choice.

A family man and self-proclaimed ‘kite surfing junky’, Mark really has done it all! From Printer, DTP Designer, Colour Management Expert, Production Director to General Manager/MD. Mark is excited to be gaining further skills and experience in the role of a Sales and Account Manager. Here is what he had to say about his new role:

“It’s a great role, finally getting out of the office and sharing my skills, knowledge and expertise in the field. It’s proving a great asset when faced with a client that needs some guidance or re-assurance knowing the answers are on call.

New to the role of sales, building a new customer base from scratch is an exciting opportunity, especially when you have the breadth of products, skills and service levels of AB Print Group on tap. ‘Under one roof’ is an extremely important philosophy and one that I believe certainly gives us the edge.”

We really think we have chosen the best man for the job and are looking forward to continuing our journey with Mark on board!

new recruit - Mark

Why Consistent Branding is Important

Posted On September 20, 2018 By Leave your thoughts

Creating a recognisable brand is one of the most important aspects of business. Your branding is how consumers pick you out of a crowd, so it needs to be consistent. Separating yourself from your competitors with high-quality branding methods and design will help generate success.

Your branding should always represent your business’s core values and unique selling points. This will showcase your individuality and the dedication you have to your company, and therefore your clients. Branding is also a great way to drive authority and trust for your business – your customers will appreciate consistency.

So, how can you create branding that represents your company identity but is also consistent?

  • Colours – Carefully consider your colour choice. Choosing colours can be fun, however they need to be practical and suit the professionalism of your industry. Ensure that the colours you choose suit everything from website design, to flyers and business cards. Having different colours for each campaign can lead to confusion for customers – pick a colour that suits you and your business and stick with it.
  • Logos & Fonts – Although fun to design and create, logos, like colours, need to be practical. Consider whether or not the logo will work on your brochures, as well as online. Simplicity is the key with fonts too – bombarding a logo or poster full of overcomplicated text can be overpowering. Ditch the fancy fonts and keep it simple.
  • Be creative – One of the most popular ways to gain brand recognition is through creativity. Just because your branding has to be consistent, doesn’t mean it needs to be boring. You can choose any designs, trends and colours you desire – there’s hundreds of choices!

AB Print specialise in a variety of printing services – including signage, business cards and exhibition stands. Our experience and dedication to our work is what allows us to be one of the leading printing companies in Yorkshire.

For more information on our services, contact us today on 01924 473481 or drop us an email at enquiries@abprintgroup.com.…

From Creators to Exhibitors: AB Print Return to Brand Yorkshire

Posted On September 11, 2018 By Leave your thoughts

Exhibition stands are a popular product here at AB Print, as local businesses throughout the Yorkshire region often contact us for bespoke, high-quality displays, cases and stands for their events and conventions.

However, this time round, we will be creating displays to use for ourselves as we will once again be exhibiting at one of Yorkshire’s most prestigious B2B events. In October, we will be setting up shop at Brand Yorkshire and exhibiting in front of 1500 delegates.

Around 100 exhibitors from a wide variety of sectors and businesses of differing sizes will also be at the event. From Small to Medium Enterprises to PLCs, the range of sectors we can expect to see will include legal, accountancy, education, manufacturing, marketing, construction and leisure, among many more.

This will be an exciting opportunity for us to showcase our talents in lithographic, digital and screen printing as well as our high quality finishing services.

The event will take place at the Pavilions, Harrogate on Thursday October 4th, and will be the 9th Anniversary of Brand Yorkshire. We look forward to meeting all the other businesses taking part and delegates that will be attending. If you would like to see more of our work that we have produced for businesses in Leeds, Wakefield and the rest of Yorkshire, you can view our Showcase page.

brand yorkshire

Alternatively, to get in touch with our team regarding our exhibition stand printing services or our other specialist printing services, you can contact us on 01924 473481 or email us at enquiries@abprintgroup.com.…

AB Print at York Races

Posted On August 28, 2018 By Leave your thoughts

This Summer, York has hosted a season full of highly anticipated race days which have been extremely successful, with thousands of people attending from all over the country, dressed in their best attire, to experience the fun-filled atmosphere and try their chances at winning a few bets.  

As the event is supported by a number of betting companies such as Ladbrokes and Coral, it is the perfect opportunity for them to promote their name, which is where our team at AB Print came in. 

York races

Using our years of experience in producing signage for a range of brands, we created boards for Ladbrokes and Coral, featuring their brand colours and logos, to be placed in and around the stands. The boards were made from Alupanel composite, more commonly known as Dibond, for a high-quality finish.

We printed the boards to be double-sided, so that the companies could gain exposure from all angles. With the British Summer coming towards an end, we knew we had to create signs that were weather-resistant and durable, which is why we used only the best suited and highest quality materials for the project.

The AB Print team love getting involved in projects like this. Not only is it a fun opportunity for us to get creative with our printers and components, but also a great chance to see how our work is gaining exposure on a grand scale.

If you require our help with anything print related, please do not hesitate to give us a call on 01924 473481.…

Why Client Rapport is as Important as Product Quality

Posted On August 24, 2018 By Leave your thoughts

The quality and standard of our projects are two aspects of our philosophy that we pride very highly at AB Print. Without showing consistency in every flyer, every fold, and every finish that we do, we would not be where we are today. Another aspect that we are proud of is the rapport we keep with our clients. This means producing and supplying our projects on time, to the standard that they expect. This is heavily important in retaining our highly trusted and valued customers and clients.

Willsmer Wagg are a creative solutions company, who have been supplying promotional merchandise and corporate gifts for over 25 years. As one of our longstanding clients, they recently paid testament to our relationship through a letter that we received from them. Have a read below!

client rapport

client rapport

We are over the moon with this level of response from one of our most trusted clients, and this gives us even more confidence in furthering our relationship with Willsmer Wagg in the future.

If you would like to learn more about our printing services and how we supply clients throughout the country with bespoke designs, please do not hesitate to call us on 01924 473481 to speak to a member of our friendly team or to organise a tour of our facilities. Alternatively, you can fill out our contact form with your enquiry and we will aim to get back to you as soon as possible.…

Seasonal Brochures

Posted On August 17, 2018 By Leave your thoughts

There’s nothing quite like a piece of print material. In an era where everything is online and digital, a unique, high-quality, brochure is a breath of fresh air, especially for those who tend not to access the internet regularly. 

Not only are brochures customer pleasing, but a great marketing tool too – providing your business with a personal and professional feel as opposed to a simple Facebook post. After all, a vibrant brochure is much more interesting to read than a screen full of monotonous text.

brochures

Quite simply, people trust print, and with our breadth of printing capabilities, we’re geared up to handle pretty much anything and everything that a business requires for their brochures. 

With only a few weeks left of the Summer, clients have started designing and planning their Autumn and Winter brochures. Creating a brochure for each season will not only give your brand great exposure, it will also show your customers how dedicated you are to your business – you want to keep it fresh and up to date.

Keeping your customers in the loop is a great way to build relationships for the business. Providing fantastic service doesn’t stop when the customer leaves. Brochures are the perfect way to keep your business name relevant and active within your community.

AB Print Group can provide high-quality brochures tailored for all your business requirements, with a range of sizes and finishes to choose from. 

If you require a brochure, please do not hesitate to contact our team on 01924 473481 or email us at enquiries@abprintgroup.com. 

We have Recently Extended our Mezzanine Production Area!

Posted On August 14, 2018 By Leave your thoughts

Providing clients with the highest quality and efficient turnaround has always been a priority at AB Print Group. To achieve this it’s necessary we regularly invest in both plant and machinery.

Our most recent investment is an extension to our mezzanine, meaning we now have more space for additional machinery so we can process more jobs at any given time. The extension has allowed improved efficiency, allowing even faster turnarounds, backed up by our superb quality and service levels.

With summer still in full force, this is a time of year that businesses may want to capitalise on increased footfall in highly populated areas; one way of doing this is by holding exhibitions or setting up a high street stand.

The increased production area and advanced large format facilities ensure we can continue to support the growth of businesses wanting to gain more exposure through events.

We are confident that this upgrade to our facilities will have continued benefits and we can’t wait to get involved in the next project a client has for us.

If you would like to organise a visit to our facilities to learn more about what we do, you can call us on 01924 473481.

Alternatively, for any enquiries regarding printed products you require, you can phone us, or send an email over to our team at enquiries@abprintgroup.com.

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