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Print and digital working together

Posted On December 12, 2016 By Leave your thoughts

Having both print and an online presence for your business is important for your company image and accessibility. Print marketing has always been a classic staple piece for businesses, however digital marketing is making a rise, so using both together could benefit your business more than you think.

Adding your social media information onto printed works, such as flyers or business cards can help people get in touch with your business effectively, along with website details so potential customers can gain as much information as possible without being bombarded. Because of this, print marketing is constantly reinventing itself, finding newer interactive ways of getting in touch with customers.

QR codes and augmented reality is bringing print alive in the digital world, opening up gateways to online channels through handheld devices. Typically, the more interactive your print marketing is, the more likely you are to drive customers to making a purchase or signing up to your company.

Printed work will always carry a credibility that the digital world will struggle with, due to the enhanced permanence of printed material over digital. Printed material, whether brochures or leaflets, to magazines and newspapers, will always be considered the more credible and trusted source for information.

Getting print and digital to work in tandem is not as difficult as it may seem. Your printed work can be an incredibly simple way to direct customers to your website or social media. Combining the two, suggests to customers that you are a trustworthy company, who have thought about how best to work for your target audience.

The communication landscape is changing dramatically, but this does not mean that old forms of communication no longer work. Printed marketing can make your company appear consistent, yet digital shows the flexibility and adaptability of your company.

AB Print are a printing based company in West Yorkshire. We have supplied a wide range of businesses in a number of sectors in Wakefield, Huddersfield and Dewsbury, with high quality printed products. We offer a variety of printed products, such as business cards, posters and banners, and brochures and flyers. We do all of our printing under one roof, so you can be assured that your printed materials are going to be to a high standard.

For more information on how we can help your business get its name out in the printing world, you can contact us on 01924 473481.

5 design tips to get the most out of your banners

Posted On December 9, 2016 By Leave your thoughts

At AB Print, we have experience with a variety of businesses in Huddersfield, Halifax and Wakefield businesses for a wide range of printing needs. Whether your company is looking for high quality business cards or brochures, we can help.

We want to help give your business as much as possible from your printed products, so our team have used their expertise to come up with a few design tips to ensure your high quality banners can show off your business effectively and positively.

1.       Think about location

Where you decide to place your banners can have an impact on which banner is right for you. If it is likely to be seen by pedestrians or those who can take the time to read it you can benefit from putting a little more text on your banner, whereas roadside banners would benefit from little text and memorable images.

2.       Keep it simple

While it may be tempting to use a lot of photos or images on your banner, keeping it simple can sometimes be the best way to go. With one striking image you can catch the attention of potential customers or clients better than with an overwhelming and complicated banner.

3.       Say more with less

While the amount of text you put on your banner can vary, the quality of the text is always important. If your banner can say more important information in fewer words, then you should find you’re on the right track. Also remember to consider the important details, such as websites, phone numbers and, of course, the company name, as these will take up a large amount of space.

Our team at AB Print in Batley have seen a wide variety of banners in a wider range of sectors over the years, and we find these are the most important qualities to a good banner. Banners are perfect for advertising your business locally and nationwide. Whether your Huddersfield, Wakefield or Dewsbury business is looking for new business cards, banners or brochures, you can contact us on 01924 473481.

Binding your brochures

Posted On December 1, 2016 By Leave your thoughts

Here at AB Print, we can offer a wide range of printing services to help you promote your business. One question we get asked a lot about is what kind of binding is right for your printed brochures, booklets and books?

There are many methods of finishing your printed works, and each has both advantages and disadvantages. While we can’t tell you which binding process is right for your businesses printed products, we can help by giving you more details to help you chose.

1.       Saddle stitch

This method is similar to stapling, where groups of 4 creased pages are collated together and stitched using metal wire in the centre crease. This wire can be seen from the inside and the outside of the document. This form of binding can be used on as many as 100+ pages, depending on the thickness and weight of the paper

2.       Side wire stitching

This technique is also known as stab stitching. The metal wire is stabbed through the edge of loose papers, from front to back. The wire is then folded back on itself and covered using binding tape.

3.       Perfect binding

This method is done using grouped sections or loose pages which have a hot glue coating to the edge and set inside a separate wrap around cover. This method is the more expensive choice, and requires a spine thickness of at least 3mm.

4.       Wire-O binding

This common binding method is used for low cost documents and may also be known as comb binding. A document made of loose pages with a loose front and back, are punched along the edge and held together using either a wire or plastic comb. The combs are available in a wide range of colours and lengths.

These are just a few of the choices to bind your printed products with AB Print. We are based in Dewsbury, and can offer a wide range of services to a number of businesses in the local area. We have provided businesses with high quality business cards, banners and exhibition stands, as well as brochures and flyers for all occasions. If your Wakefield, Dewsbury or Huddersfield business is looking for high quality printing services please contact us on 01924 473481.

The power of point of sale

Posted On November 25, 2016 By Leave your thoughts

dpr-folder-outsideAll of us will see some sort of point of sale every single day of the week. Whether that is a leaflet for a local event, a poster on the side of a lamppost, or signage within large retail shops, it all serves the same purpose; to tell us about things that are going on.

When it comes to point of sale, it is vitally important to look at how it might be viewed by the audience, its location and obviously, the message you are trying to get across. West Yorkshire based AB Print recently compiled a list of a few things to consider when it comes to getting more power from your point of sale items.

Be Clever

A great way to get a bit extra from your point of sale material is be unique and a bit smart. Following uniformity with the rest of your industry might feel like the nest thing to do, but if you want to stand out from the crowd you have to think outside the box. Take companies like John Lewis, Nike and Apple, they all have very different ways of presenting their products to their competitors but it strengthens the brand and becomes something you look for.

Be creative

As well as being clever, creativity never hurt anyone so be as creative as you can. Can you get more from the space than you thought, can you somehow incorporate the products (if there are some) in to the design of the point of sale? All these things will help you maximise the space available and perhaps get even more from your initial ideas than you ever imagined.

Start early

Being proactive rather than reactive is very important in point of sale. The earlier you can get things designed and printed means you should be able to exploit the most from your campaigns. A reactive or unplanned campaign can often be rushed and lead to errors or just following what everyone else has done. Give yourself time, plan, and get exactly what you want from your material.

Speak to the experts

If you do not do a lot of point of sale, or even if you do and you want to freshen things up, speaking to a professional company that deals with a lot of point of sale designs can be invaluable. This can include graphic designers who can provide the creative spark, through to the printers at the end who will be able to explain how it all goes together. By working together with these sorts of people, you can not only enhance what you have, but probably get something else to compliment and make what might have been a one-off thing useable in other areas.

So there you have it; four top tips to help you get the most from your point of sale campaigns. If you are looking to produce eye-catching displays that explain the message you are trying to get across clearly and creatively, think about the points above. You can contact any one of our team by calling us on 01924 473481.

Glowing Testimonial from Abyss Marketing

Posted On November 5, 2016 By Leave your thoughts

I would like to thank Alan Goodall and his time at the AB print group. You never let me down and in particular I would like to thank Alan in recent weeks for supporting the First group student campaign. Where requirements were ad hock pull up displays required in stupid time.

“I wouldn’t hesitate in recommending The AB group to other marketing agencies.

“Keep up the good work!”

John Garside.

Motorway congestion & a possible solution?

Posted On June 25, 2013 By Leave your thoughts

motorway 

It would appear that finally there are going to be some consequences & punishments brought into being for the “middle lane hogger” & “tailgater” on our motorway systems but……… I can’t help but think that if this had been done some years ago, we might have been able to save millions of pounds in motorway improvements. After all, what’s the point in having a three lane motorway where to all intents & purposes, only two of them are in regular use? I travel on motorways a lot in my working life & the left hand lane for most parts is practically empty with all the traffic fighting for space on the other two. What’s going to happen next……. A four lane motorway system where two lanes aren’t used?
Is it the fact that we’re all travelling much faster on the motorways now?
The government has just announced that it will not be increasing the “legal” speed limit from 70mph but could this be a contributory factor to an empty left hand lane?
Do people sit in the centre lane because it’s “too much hassle” to keep weaving in & out of the left lane overtaking the trucks?
A lot of questions I know but I’d be intrigued to know your thoughts.
Here’s an idea……. Should we make the motorways five lanes & leave the two left lanes for the exclusive use of trucks?
Ah……… But then again, this would mean spending millions again.
Tell you what….. How about bringing in a law which means that you can get prosecuted for not using the left hand lane….. That’s a great idea, why didn’t we think of it sooner? We could have saved millions.

Just my opinion you understand!

Adrian…

Print……. Is it all that?

Posted On May 22, 2013 By Leave your thoughts

Lupe shot

The world of print has become increasingly difficult over the last few years with companies going out of business with constant regularity. Yorkshire continues to have a larger concentration of commercial printers than anywhere else in the UK & this is possibly because of the previous demise of the textile & mining industries several years before. In short, we’ve had it pretty rough around here & with figures being released by one of the print industry bodies over the last week or so, where it’s expected that another 20% of the existing print companies in country will fail before the end of 2013, it’s going to be a another long year.…

Web design and development added to our list of services

Posted On May 7, 2013 By Leave your thoughts

Web design and development at AB Print Group

Print material and a web presence very often go hand in hand so – after many months looking at how we can best serve the needs of our clients, agency and direct – we’re pleased to announce that we’re now able to offer a full suite of web services.

This ranges from basic production support, such as converting Photoshop files to HTML/CSS templates; through more in-depth requirements including initial specification; to end-to-end support covering everything from planning, design and authoring to e-commerce and mobile-optimised sites.…

AB team conquers the Yorkshire three peaks

Posted On May 7, 2013 By Leave your thoughts

AB Print Group topping out!

A team from AB Print Group recently helped raise funds for the Thomas Cammack Appeal. Thomas was a four year old boy with an aggressive childhood cancer called Neuroblastoma. His treatment involved a very tough regime of treatment involving chemotherapy as well as stem call treatment and immunotherapy.…