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A Guide to Litho vs Digital Print

Posted On June 9, 2017 By Leave your thoughts

Advancements in the printing industry in recent years has revolutionised how we can print, with the options for commercial printing now incredibly vast and diverse. The range of printing services that we offer at AB Print’s Batley plant allow for a wide choice and an almost completely custom made end product to suit your business.

The two main types of commercial printing are Litho and Digital. Here’s our guide to help you understand the difference:

Litho Printing

Litho Printing is the most common type of printing for high volume commercial services. The image is burned onto a metal plate with a laser, this is then loading onto the printing press. The image is then transferred onto a rubber blanket and finally offset onto the surface. This process is ink free and can be offset onto a number of different surfaces.

Pros…

  • High quality, consistent image
  • Can print on a wide range of surfaces such as card, plastic and paper
  • The cost of each unit decreases with the size of the order
  • Able to cope with long runs without losing quality

Digital Printing

Digital printing removes many of the mechanical steps used in conventional printing, including making the plates. Don’t get confused though, this is far from what it is like printing at home; the digital print presses used by professional printers are much more sophisticated.

Pros…

  • Quick setup which means a fast turnaround for orders
  • Bright and vibrant images on a wide range of materials and surfaces
  • Cheaper option for low volume printing
  • Personalisation using a database where text and graphics can be changed on each item without stopping or slowing down the press

Commercial Printing can be a complicated decision. It all very much depends on what you require. Whether it is a small amount of large and colourful products such as signs or banners or a large quantity of more basic products such as leaflets and filers.

AB Print offer a wide range of products and services to suit any and all of your commercial needs. Our printing services are all one under one roof so you can completely tailor your final product.

If you’d like to make an enquiry or need more information on how our commercial printing services can help you call us now on 01924 473481.…

What to bring to your exhibition stand

Posted On May 25, 2017 By Leave your thoughts

If you’ve put a lot of time, effort and passion into your work and your exhibition, you now want to make sure as many people see it as possible.

There can be lots of exhibitions fighting for an audience so you need to make sure your stand stands out.  Even if you have the best work in the exhibition, if it is just images on a board then you’re likely to not attract many viewers and potential clients. One thing you need to do is make sure you are as engaging as possible.

When planning your exhibition think how you can boost your brand awareness and attract as many people to your stand as possible. Here at Batley based AB Print, we helped countless business across the region create their perfect exhibition displays and have come up with a definitive checklist of what to bring to your next event:

Displays and banners

You need to make your exhibition display as eye catching as possible. AB Print professionally, affordably and quickly print large format display boards. Another example that can be used to stand out of the crowd is a large pull up banner, these can be 6-foot-tall, portable, and effectively advertise your brand.

Business cards

If your display has been a success and attracted lots of potential clients to your stand, and your work has impressed your audience, now you need to make sure this goes somewhere. It would be a waste if you had impressed a number of visitors with your exhibition but there was no way they could follow it up. Take several professional printed, high quality business cards with you. Ideally try to incorporate your brand and colour scheme into the business cards too.

Leaflets or flyers

A business card is one thing for a potential client to take away but the information they can hold is limited. Throughout the day, it is likely that the visitors will accumulate many business cards from many of your competitors. A leaflet allows them to take your exhibition home, by condensing your work into a small scale leaflet they will be able to have more long-lasting impression of your exhibition.

Stationery

Pens are a great way to boost brand awareness. Similar to a business card, branded stationery will have your company name and contact information. Pens however have the added bonus that they can actually be used by your clients. Also most offices have company pens in their drawers or on their desks so your stationery can continue to market for you and will likely pass through many hands.

Any exhibition is your time to shine. You want to make every effort possible that you have maximised the potential for business that your exhibit allows for.

AB Print have almost four decades’ experience in the production of point of sale (POS), point of purchase (POP), exhibition and packaging materials for an exhibition. We have a full range of litho, digital and screen printing equipment all under one roof so we can have a very fast turn-around for your order if you are in a hurry.

If you need more information about what you should consider taking to an exhibition, call us now on 01924 473481.…

Top tips for wedding invitations

Posted On May 19, 2017 By Leave your thoughts

Wedding days are the most magical day of a couple’s life together. It a symbol of all the love a pair have for each other. The average cost of a wedding day in the UK is an astonishing £20,000. No expense is spared for the perfect wedding day that most people dream and fantasise about all their life. The wedding invitation is incredibly important, because it doesn’t matter how much you spend if nobody knows to show up! As well as the obvious information, how a wedding invitation looks can say just as much about the day as the wedding cake.

Design

You are going to want a very well thought out design for your invitation. The invitation itself should look sophisticated, class and, obviously, inviting. Have the design, colour and fonts be as representative of your wedding as the decorations at the venue.

Where to include the information

For the front of your invitation usually less is more with the information. You don’t want to overcrowd the card with words, but that being said, be sure you include everything needed. Most invitations are kept simple, with clear font, align the information down the centre of your card.

What information to include

Be as short and clear with this part as possible. There is lots of necessary information that you need to pass on to your guests.
– Have the address of the venue in an unmissable spot on your invitation.
– Designate a sentence about plus ones. (if you want an adult only wedding, be sure to specify by specifically naming the guests invited)
– The dress code
– RSVP number or email address.
– If the guests are expected to choose food from a set menu in advance, make that clear.

What paper to use
you can have the most beautiful looking design of your invitation, but if this is printed on cheap paper that could all be a waste. The quality of material you decide to print on is as valuable as the look itself.

Personalisation

AB Print have a wide range of high quality and customisable event invitations, and with in-house finishing technologies such as die-cutting, embossing, glitter inks and foil blocking, we are able to create the perfect look for you.

AB Printing services can tailor to any requirement you might have to cater for your perfect day. For more information give us a call now on 01924 473481.…

Specialist printing that brings your marketing to life

Posted On May 11, 2017 By Leave your thoughts

In today’s crowded exhibition halls it is hard to stand out of crowd. Every business comes prepared with countless numbers of freebies to hand out to delegates, enticing them to come see what the organisation has to offer, many of which are lost, forgotten or discarded soon after the event.   

If you want to create effective marketing material, the key is to make it memorable. You want marketing material that will not be instantly thrown away but kept for its interesting, unique qualities. Thinking outside the box can be beneficial at it means your branding is imprinted more definitively with your target market.

Here at Yorkshire based AB Print we have a number of specialist printing options available that will allow your organisation to create memorable and effective marketing material:

Heat Sensitive Printing

One technique that can be used to add something a little different in your printed materials is heat sensitive printing. Using thermochromic inks your promotional material can reveal previously unseen graphics when heat is applied. Used on postcards, posters and other novelty promotional items, it encourages customers to physically interact with your product by touching. Heat sensitive material can be used as a great, fun ‘reveal’ mechanism, for things such as quiz answers and product announcements.

Scratch ‘n’ Sniff Printing

Sensory marketing technologies have made a huge comeback in recent years. Studies have shown that 75% of our emotions are generated by smell, which means many companies are expanding into sensory marketing to create a memorable experience for potential customers. Scratch ‘n’ sniff printing can use scents evocative of your business in your printed material to create a truly unique experience.

Glow in the Dark Printing

Associated in the past merely with Halloween and children’s toys, glow in the dark printing has come a long way in recent years. The new enhanced performance of phosphorescent or photoluminescent inks mean inks stay far brighter for far longer. These are great for fun and eye-catching marketing materials such as event wristbands and stickers, or to make your exhibition posters stand out from the crowd.

If you require some inventive printed materials to reinvent your marketing campaign, do not hesitate to get in touch with the Batley based team today on 01924 473481 to find out more. As a specialist print service with a full range of litho, digital and screen printing, AB Print can offer the full printing service under one roof.…

How to create great business to business collateral

Posted On May 5, 2017 By Leave your thoughts

In an increasingly digital world, many businesses make the mistake of thinking that print material is no longer a valid means of communicating their company’s message or brand. However, this could not be further from the truth as when designed correctly printed material can create great business to business collateral. Here are some of our tips for producing effective material:

1. Avoid jargon
The first thing to consider when producing print material is the language that you use. Including technical words or sector specific jargon is likely to put people off reading what you have to say. Make information as easy as possible to understand to keep them interested and to ensure they respond to your call to action.

2. Keep it short
As well as language being important so is the length and layout of your text. The information you are conveying needs to be broken into small, manageable chunks rather than be presented as long, off-putting blocks of text. Keep paragraphs short and make use of bullet points and numbered lists too.

3. Engage with images
Finally, add some images or illustrations to enforce the points you are making. Graphics, photos and things such as bar charts or diagrams are great ways of engaging your audience with the points you are making and supporting arguments you have made. They also offer the opportunity to reinforce your brand if you use a similar colour scheme.

AB Print offer a range of specialist printing services including commercial stationary, brochures and leaflets to help businesses connect with one another and effectively communicate their brand. To find out more about how we can help you and your business please give us a call today on 01924 473481.…

AB Print exhibiting at Buy Yorkshire event

Posted On April 28, 2017 By Leave your thoughts

The Buy Yorkshire Event is fast approaching! Now in its 7th Year, the annual event is a perfect platform for local businesses to network, build relationships and share ideas.

It is set to be a great event with over 4,000 registered delegates are expected through the doors of the Royal Armouries on Tuesday 16th and Wednesday 17th May, and AB Print Group are excited to be one of the featured exhibitors!

Using our very own state of the art, high capacity screen printing and large format digital printing systems, work has just been completed on our very own exhibition display stand. We think it is shaping up nicely! We are looking forward to meeting the delegates and talking about how the services we provide can benefit their business.

For more information on the Buy Yorkshire event, from the seminar programme of inspirational speakers to other organisations exhibiting on the day, visit the Buy Yorkshire website.

AB Print Group offers litho printing, digital printing, screen printing and print finishing services, including a host of specialist printing services, all under one roof. If you want to find out more about what we do, plus see example of our work in person, come down and find our stand on the 16th and 17th May, we’ll be more than happy to chat about what we can do to meet your business needs.

Alternatively, if you have a specific job in mind and would like a quote, visit our website or you give the team a call on 01924 473481.…

Printing methods explained

Posted On April 21, 2017 By Leave your thoughts

AB Print have a large manufacturing warehouse with a wide range of printing equipment. This gives a huge amount of versatility to the service we offer.

Our plant and equipment make us able to produce high quality litho printing, digital printing, screen printing and specialist finish printing.

Our investment in every aspect of printing services gives us a one-stop print shop for across the board printing needs.

With such heavy investment in our equipment means all of our services is done in house. This enables us to ensure the highest of quality through our quality control methods.

Printing styles explained:

Litho Printing
This is the most popular commercial type of printing technology. This works by using a laser to burn an image onto a metal plate which is loaded onto the printing press. The image is then offset onto a rubber blanket so it can be transferred onto the printing surface, i.e paper, or card. Litho Printing is common for high volume requirements.

Digital Printing
This term is used for modern printing methods like laser and ink-jet printing. An image is sent to the printer digitally using files like PDF’s. Digital printing is a cost effective method as it does not require a printing plate. Most offices or institutions use digital printers as they only require a personal computer.

Screen printing
Screen printing uses a mesh to transfer the ink onto the surface. This technique is common for large printing requirements and is the primary technique used in printing on t-shirts.

Print finishing
Print finishing is not exactly a method printing instead a post printing service. This term covers anything that happens to a product after it has seen printed. This like folding, cutting, or adding any extra effects.

For more information about the printing services that AB Print offer, give us a call on 01924 473481.

 …

We Need You!!

Posted On April 20, 2017 By Leave your thoughts

AB Print Group Ltd are recruiting!

Following recent extensive investment in Machinery, particularly in our Large Format & Finishing departments,  we now have a fantastic opportunity for an experienced sales person to join our team.

If you are that person or you know of anyone who fits the bill please contact Alan Goodall or Alan Williamson for an informal chat.

Top reasons why print media is so important

Posted On April 7, 2017 By Leave your thoughts

Whilst we are living in an increasingly digital world, print media still has great importance, especially when it comes to marketing your brand. It offers a very different experience when compared to online sources and is important for the following reasons:

It conveys credibility

Printed material offers a sense of legitimacy that online marketing methods cannot. It shows that time and effort have gone in to designing and producing your material in print form. Whether it be a product brochure or an annual report, it provides something that can be referred to easily at any time.

It has tangibility

Print media can come in many different forms including flyers, leaflets, booklets and posters. What all these different pieces have in common is that they are physical objects, covered in your business’ branding, that can be picked up and put down, read and reread, many different times. They are a constant reminder of your brand and what it can offer to its target market.

It is more likely to hold interest

As well as being more attractive in physical form, print media also has the benefit of engaging readers more. Web pages are notorious for only generating short spells of interest, with users spending as few as 15 seconds on a page before viewing another site. In contrast, printed material can hold interest for longer as well as be revisited at a later date.

It allows you to target your chosen audience

It is important that your marketing efforts are directed at your target market. This means choosing outlets depending on their demographics, interests and needs. This can be done strategically with print media by selecting publications and channels which are suited to them and thus helps focus your marketing efforts towards those most likely to respond positively to your brand proposition.

To find out more about how AB Print can help you implement your print media campaign, simply give one of our team a call today on 01924 473481. We specialise in litho printing, digital printing, screen printing and print finishing services and can manage all your printing needs under one roof.…

Why business cards still matter

Posted On March 23, 2017 By Leave your thoughts

Since the emergence of the digital era, there has been an on-going debate of ‘is print dead’ for the past few years. It isn’t hard to see why people think like this. Why waste time and money printing business cards when you can just email someone? But a business card is as important as ever, and one printed piece of material that won’t be going out of fashion anytime soon, according to our Batley printing specialists.

Here are our top three reasons as to why business cards are still important:

  • Digital e-meets are impersonal: Giving someone a business card means you have met them face to face, which is key in growing and maintaining business relationships. To send your contact information over email or via text is really impersonal, it gives the impression you don’t have the time to talk with your prospective client one on one. At AB Print, our printing professionals understand how important it is to have business cards on hand and ready, and that is why we offer quick time turn around on such printed collateral.
  • It’s a form of direct marketing: and an easy one at that. Most companies now have well thought out marketing strategies, and a business card shouldn’t be left out of the equation. It’s actually one of the most effective forms of direct marketing. It does a great job at gaining attention and keeping you in the minds of prospective clients further down the line.
  • It is the first impression of your brand: When you meet someone at a networking event the main thing you want to do is impress them. A business card can do just that. It is a memorable way to present yourself, showcasing your brand and creative, forward-thinking manner. At AB Print, we highly recommend that you spend the time and effort getting a design studio to create a memorable business card, which is printed to a high standard. Our Batley studios offer litho printing, digital printing and other specialists options on a number of paper stocks to showcase your brand in most creative way.

If you are a business in the Huddersfield, Leeds or Wakefield area and you are looking for a reliable and efficient printers to help you print marketing collateral such as business cards, flyers, brochures and stationary, please get in touch with our Batley team on 01924 473481. Our highly regarded litho printing, digital printing and screen printing services are well used by businesses within the Yorkshire area, with our customers always receiving honest and quick feedback from our team.…