Pride of the White Rose

Posted On March 10, 2013 By Leave your thoughts

Yorkshire born, Yorkshire bred.
“We love your sheep” – that’s what they said!

AB Print Group - Stand-out printing from a Yorkshire pure-breed

A sheep character created to promote our Yorkshire roots at a series of business-to-business exhibitions has gone down a storm, capturing the attention – and hearts – of delegates attending the Buy Yorkshire Conference, Media Marketplace event and Yorkshire Business Market.

The three events took place over a six-day period at the end of April and gave us the opportunity to promote our under-one-roof litho/digital/screen/web services to businesses throughout our region.

Sales director Mick Hinchcliffe takes up the story: “As well as telling the story of our print, finishing and on-line services, we wanted to highlight our Yorkshire strengths – honesty, reliability and an understanding of the need for value for money – in way that would grab attention and put a smile of people’s faces.

“The sheep we came up with, with its message of ‘Stand-out printing from a Yorkshire pure-breed’ did just that. People loved him.”

As well as starring in our new AB sheep brochure, the AB sheep also featured on our stand panels, notepad giveaways and t-shirts. He was also used in digital form on eDM invitations to the shows. And for the Media Marketplace fair in Leeds, an annual event organised by the British Print Industries Federation, we even had a sheep made out of balloons (Alison Galley from our studio is a balloon artist).

“This combination of different media – short-run, quick turnaround brochures; value-for-money promotional items; high impact, large format exhibition materials; screen-printed t-shirts and targeted email campaign – shows the breadth of services we can deliver,” explains Michael. “We were able to get this message across to hundreds if not thousands of delegates, business owners and marketing specialists alike.”

Published By AB Print

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