Stationary Options

Posted On February 28, 2017 By Leave your thoughts

Branded stationary is one of the best ways to get your business name out there. From Pens, to books, notepad and much more, the list is endless.

At AB Print Group Ltd, we have been working with some of Yorkshire’s finest companies to help them promote their business for a number of years. Our experienced team are able to help you put your logo on a stationary item and make it look good.

Depending on your type of business, when someone is waiting for a meeting in your meeting room, the stationery is often the first printed item a potential customer will see. As a result, it is vital that it is accurate and looks really good to ensure you create that very good first impression.

So, what kinds of things would you potentially have?

Well, we have already mentioned the pens and paper, but think of stationary as any of those thinks listed below:

  • Letterheads
  • Business cards
  • Continuation sheets
  • Compliment slips
  • Invoices
  • Statements
  • NCR sets

If you were to start a business, you would probably need many of these items so it’s great to get this sorted at the same time. You can read our article about brand consistency to explain why it is good to print things all together.

What if I don’t know?

If you are unsure what to have for your commercial stationary, you should speak to one of our team. As well as some of the essentials, you can also have a range of complementary materials to enhance your offering again. Currently at AB print we can offer any of the following: Ring binders, Bound presentations, pads, Folders, any promotional item and much more.

If you would like to know more information, please do not hesitate to speak to one of our team today on 01924 473481.…

Why business cards still matter

Posted On February 27, 2017 By Leave your thoughts

In an era of a new digital word people assume business cards are becoming outdated. This could not be further from the truth; business cards are just as valuable as ever. Even in a time of emails and online meeting the business card is still vitally important.

Personal engagement
Swapping contact information online is becoming more prevalent, after all it is easier, simpler (and lazier) just one click is all it takes. But this has nowhere near the same effect as personally handing your contact information over. In business, first impressions are everything, business cards mean so much more than the information written on them, they are an engagement with future contacts. The impression of your eye contact, mannerisms and all round communication involved in this simple transaction of information will have much more long-lasting impact.

They are the most effective direct marketing tool
There is nothing that can be more direct than the personal association of handing your business card over to a future contact. Sealed with a handshake, the opportunity for networking is much more beneficial with business cards. The opportunity of making business cards can quickly and effectively be capitalised on and never missed with business cards. A swapping of business cards can take less than adding a contact in your phone and it means you can never miss a chance to be opportunistic. If you’re at a trade fair or business conference or even at a airport lounge you can use your business card as an icebreaker that could land you a future job.

Brand impression
whilst the act of handing over business card can give a first impression of your personally; how you look speak, e.t.c, it also gives an impression of your brand. You as a person in one good indication, but your brad is also key. The professionalism of a company can be represented in the simple aspect of a business card. A lot can be taken from a professional looking business card, your organisation, your attractiveness, your planning and preparation, and even the matching colours can signify much more than contact information.

Sharing means marketing
a creative business card can be passed around from contact to contact. If the card is impressive ten it is likely that it can be picked up by other industry professionals. Your card can continue to market for you without your knowledge. Business cards are often kept on desks or pinned on walls so if yours stands out it can have a lifespan far greater than your original target and open up many more doors for you in the future.

The benefits of business cards are endless. To make sure you have a professional looking card, use a professional printing company. AB printing offer a high-quality and competitively priced printing service. For more information about our business card printing give us a call on 01924 473481.…

Why is brand consistency so important?

Posted On February 24, 2017 By Leave your thoughts

To be effective your brand needs to be consistent.  This means adopting the same name, logo and typefaces across all your branding forms as well as sticking to one colour or colour scheme.  At AB Print we are highly experienced in helping customers implement consistent branding across a range of materials including business cards, postages and exhibition signage.  Here are our top reasons for keeping consistency.

To be memorable

First and foremost, your brand needs to be consistent so that people remember who you are.  Make it easy for potential clients to remember you by ensuring that whenever they see your company’s branding it is the same.  If the branding is not consistent this can lead to confusion as customers may not really be sure who you are or if you are the company they were thinking of.

To be trusted

People are more likely to trust what they know.  Each time a customer sees your logo or reads your slogan, it will be logged in their memory.  Over time, the more this happens, the more they will connect to the brand and the more chance there is of them becoming a client.   It is important to continue reinforcing the brand to maintain this connection with them and for your company be perceived as trustworthy.

To increase revenue

Well-matched branding efforts can help create an identity that customers recognise, relate to and want to do business with.  Creating material that is co-ordinated sends out a strong message to clients that will stick in their minds and make your company easier for them to recall.

To find out more about how AB Print can help you with your branding needs or for a free quote, please give us a call on 01924 47381.

Ideas for your exhibition

Posted On February 10, 2017 By Leave your thoughts

Whatever the kind of trade show or exhibition you are attending, it is vital that your stall makes a great first impression. Equally, with in-house displays and events it is important that these are immediately noticeable in order to create impact. Good planning and design is therefore key to ensure your company’s message stands out rather than gets lost in the crowd.

There are a number of things you can do to create an eye-catching display. These include making sure the message you are trying to put across is clear. Think about what the main idea you want to convey is and how this can be done using simple text and images. A short, key phrase is often more efficient than a long sentence and powerful graphics can be used to explain difficult concepts successfully too. Make sure that any text used is large enough to be seen at a distance and that your logo is included in the display to help reinforce your brand. It is also important to bear your target market in mind – who are you trying to attract to your stand and what is it about your display that would appeal to them?

Here at AB Print we understand how important it is to design effective exhibition material. Using our state of the art screen printing and large digital printing systems we can help you to create the perfect display items to help make your stall stand out. From leaflet dispensers to display boards to hanging panels and posters we are highly experienced in providing bespoke pieces that demand attention. Our team are happy to offer advice on the highly-competitive range of printing options available to you and are able to provide personalised quotes upon request.

To find out more about how we can help you create an attention-grabbing exhibition contact AB Print on 01924 473481.