The importance of a good brand

Posted On September 8, 2017 By Leave your thoughts

AB Print knows that business printing work is more than just a way to tell customers what you do – it should be an integral part of your branding strategy, and as such, should create and strengthen awareness of your company presence in the minds of your potential consumers.

Marty Newmeier, in The Brand Gap, explains branding as “a person’s gut feeling about a product, service, or company.” Branding, then, is more than just a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” (Wikipedia), but is the emotional response evoked by the logo, or design.

Branding is what sets your company apart from others in the same field, but it is also the way a business manages how customers or clients feel about the company. AB Print produces a full range of top quality branding-focused promotional material, from business cards to exhibition panels.

Studies have shown, that even when the state of the economy is not buoyant, people will be willing to pay more for a brand that they identify with. The ‘feel good factor’ evoked by effective company branding is more important, and more highly valued by consumers, than the persuasive effect of competitive pricing. To survive in a difficult economic climate, clearly it is crucial to pay attention to your company branding, to ensure that it creates the image and the response from consumers that you intend.

AB Print has the print technology to ensure your company branding is supported and enhanced through all your printing work. Whether your branding is on a simple business card, or on more sophisticated promotional material, AB Print produces consistent high quality print work that prioritises quality. Colours will be uniform for your logos, and your brand image will be strengthened by the quality of print produced in-house at AB Print in Batley.

Published By AB Print

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