Top reasons direct mail is better than E-marketing

Posted On October 16, 2017 By Leave your thoughts

When it comes to communicating with your clients there are a lot of things you can do; social media, e-marketing, events and direct mail.

Direct mail has had a resurgence over the past year or so, and at AB Print, we have listed a few reasons why this might be the case.

Higher delivery rate

Whilst sending an email is an easier thing, the delivery rate and open rate is only around 50% at bets. However, direct mail gets delivered and almost everyone opens their post meaning that worst case scenario, they just see your logo. With more and more people getting more emails every day, an email can also get lost, but there is something satisfying about sitting down and reading a letter. On average, people get around 50-100 emails a day, but when was the last time you had that many bits of post? As a result, direct mail stands out from the crowd.


When it comes to email marketing, you have to entice someone with the subject line. With Direct Mail, when you open it, you see the whole campaign straight away. It is also 3D, meaning you can use spot varnishes, touch and feel, and scratch and sniff to help bring it to life and keep you noticed in the eyes of clients and potential customers.

Direct Mail lasts longer

People will often keep post on their desk, rather than moving it to the spam/trash or deleted folder straight away. This means your brand has greater longevity and is getting seen after you send the campaign.

Higher response rates

Direct mail always outscores email marketing for a response, and it is also perceived to be more trustworthy than an email. Reports also show that people prefer direct mail rather than being marketed to via a mailbox approach. As a result, rates are higher from direct mail, with people often doing more of what the sender is trying to achieve.

If you are contemplating sending some direct mail in the next few months and would like a trusted printer to get it ready for you, please do not hesitate to get in touch on 01924 473481. We offer competitive pricing, high quality and work with many leading brands providing a similar service.


Published By AB Print

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