At AB Print, we take our green credentials very seriously which is why for more than a decade we have remained committed to an in-depth environmental policy, to reduce the environmental impact of the printed matter we manufacture. This is not only essential to the environment, it also makes good business sense.
One way we do this is by generating our own energy through our on-site wind turbine, also known as ‘our Leslie’, who has been working overtime lately with some gusty south westerlies, not forgetting storm Ali which generated some serious wattage.
Other ways we do this include eliminating Isopropanol/alcohol from the press room and recycling any wasted paper which not only provides us a small return, we’re safe in the knowledge it’s being re-pulped and finding its way back into the paper chain.
Moving forward, we are looking to modernize our offices, producing more of an open space to create a communal sales and estimating area. Our MD, Alan Williamson, and Sales Director, Alan Goodall, will also be accompanying the team in this space; this will be great for sharing knowledge as we develop the team. In terms of improving our environmental impact whilst undergoing this maintenance, we are looking into installation of LED lighting to increase energy efficiency.
Adopting best practice and ‘doing the right thing’ has always been important to us, including using FSC certified material. Our promise is that we will continue to improve environmental efficiencies in all areas of our business by:
Raising our team’s awareness through ongoing education and training
Encouraging innovative and practical energy saving ideas for all employees
Selecting suppliers with strong environmental research and development policies
Overall, having a responsible approach to energy conservation and waste is extremely important to us at AB Print and we hope to continue looking at ways to develop this. To find out more about AB Print and our variety of printing services, please do not hesitate to give us a call on 01924 473481 or email us at firstname.lastname@example.org.
Over the last few months, our team have continued to get stronger, not only in ability but also in numbers! Our newest recruit, Mark, has joined the sales team as an Account Manager and we are thrilled to have him!
Although new to the role of sales, Mark has worked in the printing trade for over 30 years, beginning his career as an Apprentice Printer. Following this, Mark worked for a new commercial printing company, where he quickly worked his way up, gaining experience in all departments before becoming heavily involved in the Desktop publishing (DTP) revolution. This allowed Mark to enhance his expertise in pre-press, and workflows to automate and streamline the varied file types that were coming from many different software applications.
In addition to this, Mark was one of the first in the UK to attend and complete the Pantone Accreditation Programme. Mark’s knowledge and understanding of colour and colour management ensured predictability in an era when the industry needed to standardise itself, giving customers reliability, predictability and choice.
A family man and self-proclaimed ‘kite surfing junky’, Mark really has done it all! From Printer, DTP Designer, Colour Management Expert, Production Director to General Manager/MD. Mark is excited to be gaining further skills and experience in the role of a Sales and Account Manager. Here is what he had to say about his new role:
“It’s a great role, finally getting out of the office and sharing my skills, knowledge and expertise in the field. It’s proving a great asset when faced with a client that needs some guidance or re-assurance knowing the answers are on call.
New to the role of sales, building a new customer base from scratch is an exciting opportunity, especially when you have the breadth of products, skills and service levels of AB Print Group on tap. ‘Under one roof’ is an extremely important philosophy and one that I believe certainly gives us the edge.”
We really think we have chosen the best man for the job and are looking forward to continuing our journey with Mark on board!
Creating a recognisable brand is one of the most important aspects of business. Your branding is how consumers pick you out of a crowd, so it needs to be consistent. Separating yourself from your competitors with high-quality branding methods and design will help generate success.
Your branding should always represent your business’s core values and unique selling points. This will showcase your individuality and the dedication you have to your company, and therefore your clients. Branding is also a great way to drive authority and trust for your business – your customers will appreciate consistency.
So, how can you create branding that represents your company identity but is also consistent?
Colours – Carefully consider your colour choice. Choosing colours can be fun, however they need to be practical and suit the professionalism of your industry. Ensure that the colours you choose suit everything from website design, to flyers and business cards. Having different colours for each campaign can lead to confusion for customers – pick a colour that suits you and your business and stick with it.
Logos & Fonts – Although fun to design and create, logos, like colours, need to be practical. Consider whether or not the logo will work on your brochures, as well as online. Simplicity is the key with fonts too – bombarding a logo or poster full of overcomplicated text can be overpowering. Ditch the fancy fonts and keep it simple.
Be creative – One of the most popular ways to gain brand recognition is through creativity. Just because your branding has to be consistent, doesn’t mean it needs to be boring. You can choose any designs, trends and colours you desire – there’s hundreds of choices!
AB Print specialise in a variety of printing services – including signage, business cards and exhibition stands. Our experience and dedication to our work is what allows us to be one of the leading printing companies in Yorkshire.
Exhibition stands are a popular product here at AB Print, as local businesses throughout the Yorkshire region often contact us for bespoke, high-quality displays, cases and stands for their events and conventions.
However, this time round, we will be creating displays to use for ourselves as we will once again be exhibiting at one of Yorkshire’s most prestigious B2B events. In October, we will be setting up shop at Brand Yorkshire and exhibiting in front of 1500 delegates.
Around 100 exhibitors from a wide variety of sectors and businesses of differing sizes will also be at the event. From Small to Medium Enterprises to PLCs, the range of sectors we can expect to see will include legal, accountancy, education, manufacturing, marketing, construction and leisure, among many more.
The event will take place at the Pavilions, Harrogate on Thursday October 4th, and will be the 9th Anniversary of Brand Yorkshire. We look forward to meeting all the other businesses taking part and delegates that will be attending. If you would like to see more of our work that we have produced for businesses in Leeds, Wakefield and the rest of Yorkshire, you can view our Showcase page.
Alternatively, to get in touch with our team regarding our exhibition stand printing services or our other specialist printing services, you can contact us on 01924 473481 or email us at email@example.com.…