3 Tips for Preparing your Brand for Christmas

Posted On October 19, 2018 By Leave your thoughts

With a dramatic increase in consumer spend over the Christmas period, it’s no wonder retailers strive to create the most extravagant Christmas themed branding in order to attract customers. However, incorporating a festive touch into any business can be beneficial.

Christmas is a time of year that many people enjoy, so creating Christmas themed materials, such as personalised cards are a great way to gain extra exposure as well as an opportunity to give something back to your clients.

Not only is it an excellent time of year to get creative with colours, designs and finishes for your branding and merchandise – it’s a chance to really stand out in your area and at networking events. To help you fully utilise the festive season for your branding, we’ve put together a few tips to inspire your creativity!

  1. Personalisation – When creating Christmas cards, brochures or flyers, it’s important you give your designs some character. Your clients will appreciate the personal thought put into your designs, plus using a basic template could come across as dull or boring. If your company is creative, it’s crucial you place some personality into your Christmas branding to represent your team.
  2. Make it different – Personalisation can be unique, however there are a few other additions you can incorporate to make your Christmas branding stand out. For example, AB Print offer a range of printing finishes, including glow in the dark and everyone’s favourite, scratch n’ sniff. These are fantastic opportunities to bring some life to your cards and designs. Why not consider a Christmassy scent, such as cinnamon or gingerbread? You could even get really creative and choose twelve… “The 12 Scents of Christmas!”
  3. Quirky Messages – Finally on our list is a fun and quirky message. Christmas cards are renowned for silly jokes and puns, which is why creating one that’s personal to your brand is a fantastic way to show your fun side. Brainstorm around the office to see who can come up with the best business-related pun. You can then use this across your brand, such as on social media, your website, on flyers and in cards.

Christmas cards

AB Print specialise in a range of finishes and printing services, suitable for the most unique and bespoke designs. If you’ve got a Christmas project for us, get in touch today on 01924 473481 or email us at enquiries@abprintgroup.com.



Published By AB Print

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