In a crowded marketplace, standing out against competitors is difficult, but there are steps that businesses can take to gain that extra yard.
One of these steps is through attending networking and social events. This gives businesses the opportunity to brand themselves visually, give clients and customers a sample of their service or product, and generate conversations.
Recently, a client of ours attended the Spring Fair at the NEC Arena in Birmingham and asked us to help them produce some printed exhibition collateral for the event.
Price’s Patent Candles Ltd are a bespoke candle manufacturer who have been supplying their products to customers such as the Royal Family for almost 200 years. One of their candles coincided with the wedding of Queen Victoria and Prince Albert, resulting in a continued supply of candles to the Royals from this point onwards.
Our task was to help present such a historic and prestigious candle maker in the best way possible to help them gain more exposure at the Spring Fair.
As can be seen in the images, working with Price’s Patent Candles, we were able to design and print some attractive POS displays and stands to tie in with their branding.
We really enjoyed working on this project, as it gave us the chance to really add some personality to the client’s existing identity.
Due to our stature as one of the leading providers of print and packaging materials, AB Print are always dedicated to maintaining this reputation.
As a way of ensuring we stay at the top of what we do, we often upgrade our existing equipment to make sure we are ahead of the game. This was the case with our most recent acquisition; a B2 Heidelberg cylinder Foiling Machine.
Those who are familiar with Heidelberg will be aware of their excellence when it comes to manufacturing and supplying efficient press machinery. The B2 Foiling Machine will give us more capabilities when it comes to producing large sheet projects. Other benefits to the new machine will include:
Higher quality finish
Already, we have had the chance to use this new technology on a recent project.
The new machine has allowed us to add better foil finishes to our projects, meaning an even higher standard of service for our clients. Ultimately, maintaining and improving client satisfaction with their printed merchandise and material should be more achievable thanks to the purchase and installation of our new Heidelberg Foil Machine.
As previously mentioned, AB Print are committed to continuously improving our equipment and facilities. Last year, we extended our mezzanine area, making our warehouse more spacious to hold new equipment such as this.
To learn more about our capabilities as one of the leading printers in West Yorkshire, you can contact AB Print on 01924 473481.
Alternatively, for examples of our previous work, visit our showcase page.…
As a leading lithographic, screen and digital printer in West Yorkshire, our services stretch further than simply brochures and flyers. As useful as these are in supporting your brand, we work on many projects where we get the chance to showcase our capabilities on a larger scale at many exciting events and venues.
Due to our reputation in Wakefield and the wider West Yorkshire area, we often get the opportunity to work with clients and manufacturers who share our vision. This was the case with a recent project we completed alongside SF Leisure.
Another fellow Yorkshire-based company, SF Leisure, are specialists in the organisation and branding of corporate and nightlife event entertainment, based in Ossett, Wakefield. They are one of the UK’s leading suppliers of night time entertainment products, which includes:
CO2 Systems, Gas and Venue accessories
Strobe and illumination lighting equipment
Lasers and video effects
UV Paint parties
Working closely with SF Leisure, we were tasked with producing some bespoke club venue signage and displays for their events. The finished assets can be found below:
Several Correx mobile signs hung from the ceiling.
Double-sided light boxes made from Foamex and Perspex, printed by us and manufactured by SF Leisure, branded with the Smirnoff imprint.
As can be seen in the images above, each piece of signage was finished with quality and ties in with the theme of the venue. It is with this attention to detail that the team at AB Print and SF Leisure were able to swiftly complete the project to such a high standard.
If you would like to learn more about SF Leisure and what they can do for your venue, head over to their website to find out more or you can follow them on their Twitter page @sfleisureeurope.
Alternatively, to stay up to date with AB Print and our printing capabilities, you can follow us on our Twitter page @ABPrintGroup, or contact us for enquiries on 01924 473481.
Through our position as a full-service print and signage manufacturer, AB Print have had the opportunity to create designs for a wide range of clients, from small businesses to nationwide franchises. Our most recent project took us to Leeds to work with a world-leading assistive technology and equipment group.
Steeper Group specialise in the manufacturing and supply of orthotic, prosthetic and other forms of assistive equipment.
During this project, we had the opportunity to provide Steeper with a display for their Leeds headquarters. We were tasked with designing an internal Foamex sign with 42 individual pockets, hand fixed on site of their warehouse to assist with processes. The pockets are made of PVC to make for easy insertion of materials. The size of the display is around 2.5m x 2.3m.
Once designed, we liaised with our installation team to ensure a swift process. This is yet another example of where we have demonstrated our experience and attention to detail in a project for a lovely client.
Steeper were very happy with their display, and we look forward to working with them again in the future.
From our facilities in Batley, we are more than happy to take on all the printing needs of our clients. If you have a project for us, we can’t wait to hear about it! Let us know on 01924 473481.…