Using Print to Promote Packaging

Posted On March 15, 2019 By Leave your thoughts

Print is often the backbone of many traditional marketing campaigns for FMCG brands. Packaging can also be considered to be at the heart of the supply chain for the products manufactured by these brands. Companies who manufacture and supply essentials are reliant on print and packaging for the branding and wrapping of their products.

In a recent project, we had the opportunity to use our expert print skills to promote a packaging client. In doing so, we had the pleasure of working with one of the U.K.’s leading packaging manufacturers, National Flexible.

National Flexible specialise in the manufacturing of packaging films, trays and packets, mainly for FMCG food brands. Their impressive repertoire of clients has included Nestle, Aunt Bessie’s and Greggs.

They came to us in search of a specialist who could help them produce an exhibition stand as well as other promotional material for an event they were exhibiting at.

exhibition display

Exhibition stand for national flexible at an event

The project included re-wrapping their original stand with our newly produced wrap which can be seen in the image above. We were also tasked with producing some additional print-based marketing material which included brochures and promotional signage. The National Flexible display featured their prominent X which we created at our in-house facilities in Batley.

display stand for national flexible

Display stand for national flexible with giveaways and printed material

We thoroughly enjoyed working with a client who is also part of the print and packaging industry. Visit the National Flexible website if you would like to find out more about the packaging products they create.

Alternatively, to stay up to date with our team and projects, why not follow our Twitter page? @ABPrintGroup

For those wanting to enquire about our print services, you can send enquiries over to enquiries@abprintgroup.com or call us on 01924 473481.

Published By Tom Gibson

Leave a Reply