When you think of a brand, it’s easy to think of the big players like Amazon and Apple and forget the small businesses can have just as much impact with good branding too. We’ve put together this post on three ways branding is important for small business to get you thinking.
Branding builds trust
A solid brand is not just a fancy logo, it’s your reputation and how your customers see you. Using consistent branding across everything you put out from your Facebook profile picture to your printed business cards helps to establish brand recognition and trust.
Branding separates you from the competition
It’s not enough to mimic what your competitors are doing. If you want to stay ahead of the game, you can use your brand to effectively communicate what it is you do better than everyone else and why customers should choose you.
Branding motivates employees
Are you a company who hires employees or are you a strong brand dedicated to finding a team who are inspired to bring your values into everything they do? If you’re proud of your brand, then your employees will be too and that will help motivate them and boost morale in the workplace.
If you have a small business and you’re not sure how to use your brand effectively, get in touch with the team at AB Print. From printed stationery, business cards and brochures to branded promotional items, we can help businesses of all sizes make an impact with branding. Give us a call for more information.…
Deciding where to spend your marketing budget, particularly through tough times, is no easy job. If you work on a lot of print marketing projects, you might be trying to cut the cost and opt for home or office print methods instead. But here’s what a professional print can do for you…
Specialist print products
If your print requirements extend beyond a few posters and leaflets, getting that high quality print at home becomes more challenging. What if you need banners or exhibition signage printing? And, unless you’ve got a die cutter knocking about in your office, you’re probably not going to get custom-shaped products without a professional printer.
Sometimes your print project just needs that extra touch that finishing options can offer you. Depending on your project, you might want to grab your customers’ attention with finishing extras like foil blocking, embossing or spot UV varnish that a printing service has the tools and expertise to produce for you.
Large print runs
If you need a one-off document producing, it might not make sense to get a professional printer involved. Minimum print quantities or setup costs often mean this isn’t the best option. But if you’re after a higher volume of printed materials, investing in a professional print ensures you get the best quality and a consistent finish.
Help & advice
It’s also important to think about the level of support you’ll receive with a printer. When you choose someone like AB Print, you’re not just getting the finished product, you’ll also benefit from our expertise and experience. Our specialist team can help you with everything from getting your artwork ready to deciding on the best print method for the job. Plus, we’ll be on hand to spot any potential issues and resolve them quickly so you don’t end up wasting resources on failed print runs and you’ll save time and money overall.
Whether you need a professional print service really depends on what it is you’re printing and what you’re hoping to achieve from it but we’re always happy to help our customers through this difficult time and provide the expert advice you need. Get in touch with the team at AB Print Group to discuss your requirements or contact us for a quote.…
AB Print recently supplied printed hoarding panels for a new Garden City Homes development called The Willows. The Willows is a stylish and exclusive development of three and four bedroom homes and the project needed to convey that message with branded site hoardings.
With our extensive knowledge and experience, AB Print Group has worked on numerous construction industry projects and housing developments that require high quality branding and printed banners, boards and signs. As such, we are able to supply our printed hoarding boards to any size and length and with the option of anti-graffiti laminate to protect the hoardings.
For more information on our print products and services, give us a call on 01924 473481 or contact us here and one of our team will be glad to assist.…