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What’s the difference between screen printing and digital printing?

Posted On February 19, 2020 By

Screen printing and digital printing are both popular print methods and which one works for you depends on your artwork, what material you want to print on and the quantity you need.

What is screen printing?

The process of screen printing involves using a stencil (what printers call the ‘screen’) and applying layers of ink to the printing surface one colour at a time. This means a new screen is needed for each new colour. Screen printing is very versatile as it can be used to print on virtually any surface including fabric, plastic, metal and card with a high level of vibrancy.

What is digital printing?

Digital printing is a newer process, once considered the poor relation of litho, digital print uses computers to process your artwork and print directly onto the surface. This print method can provide a lot more detail but the colours might not be an exact match to the original image when printed.

What is screen printing used for?

As a versatile print technique, screen printing can be used to print on just about anything, regardless of shape, size or thickness. It’s often used to produce high quality point of sale, signage and display graphics.

  • Cost-effective for large quantities
  • Versatile design options

What is digital printing used for?

 Digital print is perfect for high quality short print runs for everything from direct mail to leaflets, vouchers, brochures and posters.

  • Cost-effective for smaller quantities
  • Flexibility for changes and personalisation

At AB Print Group, we can handle everything for you. Not only do we have a full range of printing equipment, but we also offer complete finishing services including embossing, foil blocking, spot UV varnish and glow in the dark printing. Let us take care of your print requirements and deliver the quality you expect every time. Get in touch on 01924 47348 to find out more. …

Designing water bottles for Zero Dry Time

Posted On January 29, 2020 By

Nowadays there are so many ways to market your business, but it can be difficult to get your message across amongst all the noise. Sometimes, it can be really helpful to actually get your brand into the hands of your customers, and personalised marketing materials allow you to do so with ease.

A great example of this is a recent project the AB Print team completed for the Harrogate branch of Zero Dry Time, the UK’s premier dry carpet, upholstery and hard floor cleaners. Their local specialist, Phil Harrison, was looking for the perfect corporate gift to play a part in a recent merchandise campaign and contacted us to see if we could help. Naturally, we were happy to and soon settled on a range of bespoke water bottles for a great blend of functionality and visual appeal.

The bottles are clad in an eye-catching white and green colour scheme, complete with the Zero Dry Time logo in vivid blue. The pop-up cap, secure screw lid and sturdy body make these handy bottles perfect for any situation and ensure that Phil’s clients will be able to stay hydrated with (you guessed it) zero dry time!

Phil was delighted with the end product and gave us some fantastic feedback:

“I can highly recommend Jon Handley of AB Print Group Ltd.

Jon recently organised me some Zero Dry Time water bottles for a marketing campaign I have done with Lettings Agents and to help a local football team.

Jon did everything to make the purchase hassle free. Once he had the logo and style I wanted he just simply made it happen… It was a totally hassle-free process. The product is excellent value for money and the bottles have certainly been kept on the Lettings Agents desks as I have already had calls from agents saying they use the bottles to re-hydrate after their Christmas parties!!

I would, and have recommended Jon to friends, family and associates as he is excellent at getting the job done with no hassle and the product quality is excellent too. He has saved me a lot of time and I now have a great leave behind for customers.”

Whether you’re looking for inspiration for an upcoming campaign or already have something specific in mind, AB Print are here to help. Our impressive range of litho, digital, screen and specialist printing equipment allows us to offer a wide variety of quality printing services to suit any campaign or occasion. What’s more, we do all our work under one roof, guaranteeing you a great price and a quick turnaround. To find out more, call us today on 01924 473481 or email us at enquiries@abprintgroup.com. …

Investing in the latest printing technology

Posted On January 27, 2020 By

One of the things that we pride ourselves upon at AB Print is our unrivalled versatility. Thanks to the technical expertise of our team and our fully equipped West Yorkshire workshop, we’re able to offer an incredible range of printing services all from under one roof. Whether you’re after a set of bespoke commercial stationery or a full modular exhibition system, we can do it all.

A big part of this is making sure that we follow all the latest developments in printing technology and also that we keep our plant outfitted with cutting-edge equipment. To this end, we’ve recently made a few exciting new additions to our collection, one of which is a state-of-the-art binding machine.

The Horizon BQ-470 Perfect Binder is a fully automated 4 clamp binder that’s perfect for the needs of our team and our clients. Thanks to its easy-to-use colour touch screen and ergonomic design, it’s simple and safe to operate at all stages of the binding process. With our new binder, we can produce books up to 65mm in thickness using paper in weights ranging from 90gsm to 350gsm – what’s more, at its maximum cycle speed the BQ-470 can bind a remarkable 1,350 books per hour. All in all, our shiny new binder will allow us to produce professionally finished books quicker and more efficiently than ever before.

If you’d like to take advantage of our top-class equipment and the knowledge of our expert team, please feel free to get in touch today by calling 01924 473481 or emailing us at enquiries@abprintgroup.com. …

Producing signage for First Choice Recruitment

Posted On January 24, 2020 By

Appearances count for a lot where offices are concerned – a smart-looking building can be a great help in attracting new customers and creating a professional environment for staff. This is demonstrated perfectly by one of our latest projects, which saw us producing and installing a range of interior and exterior signage for First Choice Recruitment at their Silver Street office in Wakefield.

The office is located in a busy area of Wakefield, so it was important to produce signage that would catch the eye without appearing too garish. We began by measuring up for the building’s internal and external signage, before getting to work on designing and laying out the signage in accordance with the specifications given to us by the client.

Once the designs had been finalised, we produced and installed a series of exterior signs using Alupanel, a dual-sided aluminium composite panel ideal for printing and outdoor usage, and did likewise with the interior vinyl signage. As an added touch, we also produced a number of window vinyls displaying the company name and logo. Overall, the designs produced blend in very well with the building’s exterior and give the office a smart, understated look. Take a look below and see if you agree!

With offices in Wakefield, Leeds and Halifax, First Choice Recruitment are one of Yorkshire’s leading independent recruitment agencies. We’re always proud to work alongside a fellow local business and are happy that the signage we produced is a great reflection of First Choice’s commitment to high standards as well as our own.

AB Print offer a range of litho printing, digital printing, screen printing and print finishing services all from under one roof. To find out more, get in touch by calling 01924 473481 or sending an email to enquiries@abprintgroup.com. …

Merry Christmas from the Team!

Posted On December 23, 2019 By

We can’t believe how quickly the year has flown by! 2019 has been a fantastic year for AB Print so we thought we would share a few of our highlights…

To kickstart 2019, we were delighted to receive a nomination at the Yorkshire Choice Awards, which celebrates local people and independent businesses. This was a great event which we look forward to again this year!

As well as receiving this recognition, we welcomed Neil to our team and attended many exhibitions to promote our printing services across Yorkshire, including the Doncaster Business Showcase.

We had the opportunity to work with many great clients, including Price’s Patent Candles to produce an exhibition stand for the Spring Fair at the NEC Arena as well as longstanding customers, Steeper and Bill Plant Driving School.

Alongside this, we worked with new clients, such as Trackrod Motor Club and The JSRA, we continued to invest in new machinery to enhance our services, and rolled out the new web2print system.

merry christmas

Although we will be closed for the Christmas break from 12pm on 24th December until 2nd January, we can’t wait to see what 2020 has in store for us!

We would like to thank all our clients for choosing to work with us, as well as wish everyone a Merry Christmas and a Happy New Year!…

Constructing excellence with ACS Stainless Steel

Posted On December 20, 2019 By

AB Print are proud to maintain strong working relationships with clients all over the country in a wide variety of sectors and industries. One such client is ACS Stainless Steel, a Leeds-based designer and manufacturer of building components. ACS are one of Europe’s leading companies in their field, and for the past year or so we have had the pleasure of supplying them with a range of quality printed paper products.

ACS have been so happy with the work we have completed for them thus far that they recently asked us to conceive and produce a range of promotional products to help strengthen their brand. It was important that the products were of premium quality to reflect ACS’ high standards and commitment to excellence, while also remaining consistent with their image as a company.

To fit this brief, we came up with two distinct products – a mug emblazoned with the ACS logo, slogan and the locations of the company’s offices, and a selection of stylish pens in two colours featuring a 360-degree engraved logo. Take a look at the finished products below!

We’re all very happy with how these promotional products turned out and have a further two designs for ACS in the pipeline in the shape of 500 bags and 1000 embroidered beanie hats. It’s great to have the opportunity to work with an industry-leading company and long may it continue!

AB Print offer a range of litho, digital, screen printing and print finishing services – all from under one roof. To find out more, get in touch today by calling us on 01924 473481 or emailing us at enquiries@abprintgroup.com. …

Why you should invest in print marketing in 2020

Posted On December 17, 2019 By

Nowadays, there are so many ways for businesses to market themselves and their services. Digital, internet-based developments such as social media have transformed the way that companies connect with their audiences, but they’re not necessarily the be all and end all. Used correctly, print marketing can be a huge help in enhancing the reach and strength of your brand. Here are just a few of the reasons why you should consider investing in print marketing in 2020:

It commands attention

The tangibility of print marketing is one of its greatest strengths. Physical items that people can read or hold are more likely to gain and hold their attention than an email or social media post that they may take one glance at and then dismiss.

It’s long-lasting

In a similar vein, print marketing materials can continue to serve a purpose long past their date of issue. See, for example, the personalised travel mugs and pens we produced for Tailor Made Sourcing – helpful, durable products that will see regular use and therefore continue to strengthen the identity of the brand.

It’s flexible

Digital marketing algorithms can be tweaked to target certain demographics, but print marketing gives you a greater degree of flexibility. For instance, handing out business cards or posting leaflets allows you to directly determine who receives your message in a way that digital marketing perhaps can’t.

If you’d like to find out more about the benefits of print marketing, or if you’re already sold and just want to know where to start, AB Print can help! Thanks to our suite of printing technology and specialist printing capabilities, we offer a comprehensive range of creative branding solutions all from under one roof. To find out more, contact us by calling 01924 473481 or emailing enquiries@abprintgroup.com. …

Great printing ideas for Valentine’s Day

Posted On December 9, 2019 By

As the nights grow longer and the year comes to a close, Christmas and the New Year are front and centre in everybody’s minds. In marketing, however, it always pays to be planning ahead for the future and thinking about how you’re going to promote your brand in the months to come. Soon enough, we’ll all be finished heralding the beginning of 2020 and thoughts will turn to the first major consumer holiday of the year – Valentine’s Day.

Hundreds of millions of pounds are spent on Valentine’s Day gifts every year in the UK, so making sure your customers are aware of any special promotions or events you’re running is important. Here are a few ways in which you can incorporate print marketing materials into your Valentine’s plans.

Personalised greeting’s cards

With so many mass-produced cards on the market, it can be difficult to find one with a personal touch. Using our top-range facilities and range of finishing techniques like embossing and foil blocking, we can produce high-quality cards that you can send to let customers know you’re thinking of them.

Decorate your shop or office

If you’re running a special Valentine’s Day promotion or sale, you’ll want to draw attention to it. Decorating your shop with some special point of sale displays will help to attract customers to potential romantic gifts, or you could brighten up your office’s exterior with some eye-catching window clings or posters.

Special handouts and promotions

Of course, the end goal of most marketing campaigns is to encourage customers to buy things from you. However, what with Valentine’s Day being all about selfless giving, you might like to consider presenting some special free gifts in the form of Valentine’s themed stickers, coupons, leaflets or brochures.

With a superb array of printing equipment all housed under one roof, AB Print are proud to offer a range of specialist printing and finishing services all year round. To find out more, contact us by calling 01924 473481 or emailing enquiries@abprintgroup.com. …

AB Print work for Bill Plant Driving School!

Posted On December 2, 2019 By

In the run up to Christmas, we have had a busy few months here at AB Print! As well as printing a variety of Christmas cards, calendars and event materials for businesses across Yorkshire, we also worked with Bill Plant Driving School to help them create new marketing materials and merchandise.

We have been lucky enough to work with Bill Plant Driving School for over 10 years. As a leading driving school, they provide millions of hours of driving tuition every year throughout the UK and recently won ‘National Driving School of the Year 2019’.

In our latest collaboration, we printed Bill Plant Driving School Gift Vouchers for people to purchase for their loved ones this Christmas.

Bill Plant Driving Instructor

We also produced new pupil handbooks, driving instructor training brochures, learn to drive leaflets and car vinyl window stickers for driving instructors to use on their vehicles. Finally, we produced and printed eco-friendly reusable Bill Plant Driving School branded travel mugs for their Driving Instructors across the UK. Alongside being a fun and unique way of their Instructors celebrating the National Driving School of the Year victory it allows the Instructors to improve their sustainability efforts on their coffee runs in between driving lessons and tests. 

Alongside these, we created an exhibition stand using our large format digital printing systems for the ADINJC & Intelligent Instructor National Conference & Expo. This is a great show giving businesses a chance to showcase their products and services to educate and leave visitors feeling passionate about being a driving instructor.

Take a look at the stand here!

Bill Plant Driving School were very pleased with the work we produced, and it was rewarding to receive such positive feedback:

“We continue to be delighted with the personal service received by AB Print. Working together with AB Print we continue to push the boundaries across our print literature and experiential marketing to delight our different customer groups.”

Chris Bishop, Consultant for Bill Plant Driving School

To find out more about working with our team to create print and promotional marketing materials, give us a call on 01924 473481 or email us at enquiries@abprintgroup.com. …

Branded stands for Phoenox Textiles

Posted On November 29, 2019 By

Having worked with many retailers over the years, our team have experience in printing creative displays of all sizes and styles for stores across the country. This is exactly what we helped Phoenox Textiles with recently!

Established in 1954, Phoenox Textiles is a leading UK manufacturer of flooring textiles for the home, with a great portfolio of high-quality brands such as, Hug Rug and My Mat. For this particular job, we CAD cut and weeded vinyl to produce stands for their two brands – Rug Guru and Origin Rugs.

Offering a variety of luxury rugs, the Rug Guru range uses the finest yarns and takes inspiration from across Asia and the Middle East.

Phoenox’s new and largest collection, Origin Rugs, offers a variety of modern and traditional rugs in a range of colours and fibres to suit any home.

The stands we produced will be used in stores around England to promote these two brilliant brands. It’s always great to help brands like this in reaching their customers and to know that our work will be seen by so many people!

To find out more about working with us to produce display stands or other in-store marketing material such as point of sale, point of purchase or shelf wobblers, contact us today on 01924 473481 or email us at enquiries@abprintgroup.com. …